The 12 Best Swiss Watch Brands for Men (2024)

As the story goes, the Reverso was developed in 1931 after a British army officer, who had broken the glass of his watch during a polo match in India, challenged Jacques-David LeCoultre to come up with a watch design that could survive a similar athletic endeavor. LeCoultre came up with this model, whose face flips over to protect the front of the watch from, among other things, errant polo mallets. It's become one of the brand's signatures, and still stands out in a world of round watched.

Originally created in 1979 as the Maison's everyday watch, Piaget's updated Polo Date 500P1 is just 3.63 mm thick (the watch's movement is visible through its case). Not available in-stores, this Ecom exclusive will be a unique and versatile addition to any collection.

Blancpain has added new diver watches to its classic Fifty Fathoms line, an extension of their collection celebrating underwater exploration. The titanium lightens up the oversize watch and offers greater resistance, perfect for the man who like to wear his watch every day.

To be a certified Master Chronometer, Omega's watches must go through 8 tests over the course of 10 days, making it incredibly accurate. This legendary timepiece has been a part of 6 lunar missions, further proving its superior precision and history of pioneering new frontiers.

Named after the year of Rolex's conception, the Perpetual 1908 watch is a glimpse into the bold history of the brand. This classic, scaled back style is a tribute to the original Oyster Perpetual watches. A piece of history meets modern technological innovation.

Breguet holds the distinction of being founded by A.-L. Breguet, the inventor of the tourbillon, which is the watch complication that combats the effects gravity has on timekeeping. He also worked as chronometer maker for the French Navy, which led to the long-standing collection of sporty timepieces, The Marine watches.

The Carrera watch style, created in 1963, was created to pay tribute to the 3,000-kilometer, 5-day, high-speed car race, the Carrera Panamericana. 60 years later, the next-generation of Carrera watches continue a legacy of functionality and legibility.

This unique tonneau watchface shape has long been a signifying mark of Vacheron Constantin since 1912. The Malte collection boasts classic watches with clean lines, distinguished mechanisms, and has been stamped with the Hallmark of Geneva - the most prestigious in watchmaking.

Designed with the Roman Pantheon in mind, this watch exhibits the marriage of masterful Swiss composition with the beauty and brilliance of Roman architecture.

The legendary Audemars Piguet Royal Oak celebrates its fiftieth anniversary this year. The flying tourbillon is highlighted at 6 o' clock on a beautifully etched plum dial set in a stainless-steel case and band.

The new Split-Seconds Chronograph gives one of Patek's most sought-after grand complications a fresh look with a new "two-tone" version combining white gold and rose gold, along with brown opaline dials.

Launched in 2005, the Master Collection is a continuing line of sleek everyday watches. This stainless steel style with a blue watchface can be worn for any occasion, and will never go out of style.