Are you familiar with the chip brand Taki's?If so, you have most likely come across this brand when scrolling through TikTok or even when watching Euphoria on HBO. Taki's are known for their lime flavor and spiciness, taking a bite of this corn chip has become a viral trend on TikTok to see who is daring enough to accept the challenge and take a bite of this spicy snack. Taki's have formed brand partnerships that have really helped their company gain attraction from a younger audience. The growth this company has experienced when partnering with celebrity TikTok stars such as Charli D'Amelio and Ninja has been a major key to the company's success. In this blog, Hollywood Branded explains Taki's marketing strategies from Euphoria to TikTok, and how these major collaborations have led this chip company to become one of the largest in the United States. Have you ever seen the TikTok trend of celebrity stars and fans taking a bite of a Taki chip? This trend has gone viral on social media platforms due to the daring teenagers who are willing to nominate their friends and family to take a bite of the spicy lime corn chip. This trend has caused Taki's to grow tremendously, especially with the teenage crowd. Taki's have been featured in the television series Euphoria, which is one of the most talked-about shows of 2021 and 2022.The Impact Taki's Have Made in Social Media
Taki's Partnership With Social Media's Hottest Tik-Tok Stars and Actresses
Sandra Peregrina is the marketing director of Salty Snacks for Barcel USA. Peregrina explains the background of partnering with the two most famous TikTok celebrities and says that "we're in a brand build on having big, bold flavors, so it only makes sense for us to team up with superstars like Charli and Ninja - two talented progressions who have unequivocally disrupted the social media game" (Peregrina). Charli D'Amelio has 135.5 million followers on TikTok and 47 million followers on Instagram. Ninja has 7.9 million followers on TikTok and 13.3 million followers on Instagram.
It's so fascinating to see the Taki business expand at such a quick rate. This just shows how amazing of a job their marketing team is doing since they are really placing their brand right in front of their target audience. Millions of pre-teens and even younger children look up to these social media stars and always want to be in the know of what is trending on an everyday basis.
How Are Taki's Connecting With A Younger Audience?
Did you download Tik-Tok at the beginning of the pandemic?
Have you watched Charli D'Amelio become the biggest star in the world when sitting in your bed during lockdown?
Charli D'Amelio has done partnerships in almost every category you can think of. Starting with makeup brands, partnering with American Eagle, to creating her own clothing lines with her family, and her favorite, partnering with Taki's and advertising this amazing chip brand through her viral TikTok videos. She has really done it all.
It all started in the summer of 2021 when Charli was given this opportunity to partner up with Taki's. She did a hashtag challenge which gave fans an opportunity to meet her if they successfully followed all the steps for the challenge which was great since, in Charli's favor, she got to connect on a more intimate level with her fan base while also giving her supporters a chance to meet her.
Expanding Your Target Audience
Taki's advertised their brand in many creative ways. A major bonus for this company was the product placement that was used in the popular show Euphoria. Since Taki's goal is to target a younger audience, putting their product in Euphoria was a great way to receive new attraction for their brand.
You can tell that Taki's made sure that they kept their original target market which is adolescent teens, but on the other hand, they expanded their target audience even more by reaching an older range of teenagers.
The company knows that Euphoria is a show that younger teens may not be allowed to watch due to the foul language and drug use that takes place, so deciding to place their product into this show was a smart idea since it gives them a chance to target teenagers above the age of 17 which will help in expanding their customer base.
Taki's also placed their product in the "BFFs Podcast" which is hosted by the TikTok star Josh Richards, and the Barstool Sports Founder Dave Portnoy. Taki's are utilizing a variety of different platforms that really cater to their target audience. Choosing the "BFFs Podcast" is another example of how Taki's is targeting older teenagers. This is similar to their product placement in Euphoria since the show and podcast both have an older range of viewers. At the same time, Taki's is doing a great job with staying consistent and keeping their original customer base by advertising to younger teens through TikTok.
Want to Learn More About Product Placement and Marketing Skills?
Taki's is a perfect example of how a business can really grow through small product placement features as well as just a simple trend that can go viral. The key marketing skills that Taki uses to grow their business is happening right in front of our eyes since they are using the most successful platforms to help gain more consumers.
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