Rado is famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. The brand traces its origins to 1917 with the founding of the Schlup & Co. watchmaking factory in Lengnau, Switzerland. Ever since its beginnings, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Our milestones
Key milestones in Rado’s impressive history include the iconic scratch-resistant DiaStar 1 watch launched in 1962, the introduction of high-tech ceramic to the watchmaking industry in the 1980s, the full ceramic injection molded monobloc case, and the introduction of touch technology in a ceramic watch. The brand also pioneered the use of plasma high-tech ceramic, which looks metal but offers all the advantages of ceramic.
Our mastery
Only the best materials are approved to produce Rado watches. Hardness and scratch-resistance alone are not enough: durability and wearer comfort are just as important. Iconic style and substance are the cornerstones of Rado as the brand continues to assert its mastery of materials to create beautiful and eye-catching watches that will stand the test of time. Nothing gets in the way of Rado’s mission to discover, invent and innovate in watches – we can truly say that “Time is the essence we are made of”.
Do Rado watches hold their value? Much like Longines, certain models will retain their value to a fair extent. Their popular models will lose roughly 30-50% once you purchase them. Discounts are certainly a possibility for these models which would help close some of that depreciation gap.
The groundbreaking timepiece marked a new chapter for the Schlup family. After forty years of successes, the brothers embarked on their own watch brand, Rado, a word meaning 'wheel' in Esperanto.
Every new Rado watch comes with a warranty card issued by Rado, which must be stamped and signed on the date of purchase. If you already own a Rado watch an authorised Rado retailer or Rado Service Centre will be able to help you determine if the watch is a genuine Rado.
Rado ceramic automatic models feature a Swiss made mechanical movement with a weighted rotor that captures the energy to power the watch from the natural movements of the wearer's body.
Rolex and Patek Philippe are generally considered to be the top most collectable luxury watch brands, and the most likely to hold and even appreciate in value over time due to brand recognition, exclusivity, complications, popularity and craftsmanship.
The lower ends of both brands are pretty much the same in terms of quality, fit and finish. But Tag's higher ends watches are definitely in a different league than Rado's high tier watches. Tag's Monaco is considered by many as a top 10 most iconic watches of all time. In terms of brand recognition, Tag triumphs Rado.
Rado is a Swiss luxury watch manufacturer and a member of the Swatch Group. The brand is best known for its ceramic watches and popular models include its Captain Cook, HyperChrome, and True Thinline collections.
Simple answer is Rolex and rado are not on the same league. There are many premium watches makers around that are better than rolex as well. Is buying a Rado worth it?
Make sure your watch receives a full service every five to seven years and avoid contact with magnetic fields. If the movement in your Rado is fitted with a NivachronTM hairspring, your watch is well protected against magnetic fields.
The Coupole Classic takes the design of a traditional watch and adds the distinctive Rado element of sapphire crystal, ensuring brilliance, legibility and ultimate protection for the beautiful dials.
Rado quartz watches are equipped with top-quality Swiss button-type zinc- silver oxide or lithium batteries. Under normal conditions, a battery should last at least 30 months.
At the premiere of OWN's Greenleaf series in June, Oprah Winfrey wore her diamond Rado True Thinline quartz watch in high-tech ceramic, which she's said she loves because it's “easy to wear and easy to read.” This similar no-diamonds 39mm Rado True Thinline retails for $2,100, available at rado.com.
The most expensive Rado watch is the Rado HyperChrome Automatic Chronograph Match Point Limited Edition, at $4,800. Made of high-tech ceramic, plasma, and titanium, there are 999 pieces available in total. See how this compares to other luxury watches in our list of the world's most expensive watches.
Rado is known for its square high-tech ceramic watches. True Square has a unique shape and is the first Rado watch with a square, monobloc ceramic case molded by injection. There is a full ceramic case and bracelet that makes True Square an extremely smooth, light, and comfortable watch to wear.
An approximate guide for servicing a watch movement is around five to seven years. If you have questions or concerns, we recommend you contact your nearest authorizer Rado retailer for more information or your nearest Rado Service Centre for an assessment.
”Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world's most beautiful and durable watches.
Introduction: My name is Merrill Bechtelar CPA, I am a clean, agreeable, glorious, magnificent, witty, enchanting, comfortable person who loves writing and wants to share my knowledge and understanding with you.
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