Studio Entertainment (2024)

Marvel

Marvel was originally founded as a comic studio but became so popular the company spread in to new divisions of entertainment including TV shows and also movies. In 2009, Marvel was bought by the Walt Disney Company. Marvel has created hit superhero comics and movies such as Spiderman, Ironman, Incredible Hulk, X-Men, and the Avengers.

INTEGRATION

Conglomerizationtakes place in the Walt Disney Company with ABC, ESPN, Disney Theme Parks, Pixar, Marvel, and Radio Disney.
Horizontal integrationis when Disney develops material that is not directed toward their target market. This allows Disney to expand business and create a new target market giving them more profit. An example of this is the purchase of Marvel with the film Iron Man.Vertical integrationis when Disney has to produce, market, distribute, and create merchandise for their product. An example of this can be seen thanks to the High School Musical series. Disney produced it in their studios, marketed it on Disney Channel and ABC News by interviewing the cast. Their merchandise included, apparel, purses, make-up, and later, a theatrical version of High School Musical.Synergycan include the Lion King film series. It had have three sequels, a hit Broadway play, the soundtrack for the play and the first film was available but they both also had shirts, cups, and other souvenirs.

Pixar

Pixar was at first a graphics company in 1979, but in 1986 became its own company thanks to the late Steve Jobs. Pixar has created 13 feature length films which include Toy Story 1-3, A Bug's Life, Monsters Inc, Cars 1-2, The Incredibles, WALL-E, and Brave along with many others. In 2006 Disney bought Pixar which has won 29 Academy Awards, 7 Golden Globes, and grossed more than 7.2 billion dollars.

Touchstone

Touchstone Pictures is a subsidiary of Walt Disney Studios and is usually used to release movies with a more adult and or darker tone. Touchstone was founded in 1984 and their first hit film was Splash, staring Tom Hanks. Jerry Bruckheimer is one of the key producers for many of their films, some notable films include Gone in 60 Seconds, Dead Poets Society, Sister Act, Pretty Woman, and Pearl Harbor.

Walt Disney Studios

Walt Disney Studios was founded in 1950 and is headquartered in Burkbank, California. Disney has expanded everyones imaginations not just children's since their first live-action film of 1950, Treasure Island. No matter if it be land, sea or space it seems as if Disney has been there thanks to their collaborations with great artists and world renowned film-makers making some of the most successful films in history. Some notable movies include the Pirates of the Caribbean films, Alice in Wonderland, and the upcoming films The Lone Ranger and Oz the Great and Powerful.

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