There is a significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 14 percent volume share across cold and hot nonalcoholic beverages with a very small position in flavored alcohol beverages today.
In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our volume share position within that is about half of what it is in the developed world. The developing and emerging world represents 80 percent of the world’s population, with over 6 billion people.
As another way to think about it…
The world has billions of people living in it, and that population continues to grow, but only a small percentage of those people are consuming our beverages today. Even if we doubled the number of drinkers of our beverages over the next decade, there would still be plenty of headroom to grow for years to come.
Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.
Note: Data represents internal estimates of top 37 markets
(a) Represents population that does not consume commercial beverages
(b) Represents Weekly+ drinkers
