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Online transactions between two private end users to sell or purchase goods are known as consumer-to-consumer or C2C e-commerce. C2C activities are carried out via online marketplaces such as eBay, Etsy, or Taobao, as well as auction websites and forums such as Craigslist. These platforms allow consumers to sell and resell new goods and preowned items.
The switch towards mobile in recent years has ushered in shopping platforms encouraging consumers to sell to and purchase from other consumers without setting up a business or turning to a third party. On the app front, C2C e-commerce is especially favorable for the fashion industry and popular with younger generations. An example of this trend is the social shopping app Depop, which enables millions of sellers and resellers to set up a store and connect with consumers.
Share of C2C in online retail sales in China
>40%
Total number of active buyers on eBay
160m
U.S. state with the highest number of Etsy sellers
California
- Overview
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- State of the industry
- Industry definition
Industry insights
Top Seller
Report on the topic
Market size
More power to the consumer
Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits)
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Further details: Visit original statistic Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits)
Consumer-to-consumer e-commerce is a smaller segment within the larger e-commerce market, with fewer players than the B2C e-commerce giants. As in the other segments of the market, both websites and apps that allow C2C transactions are widely used for selling and buying goods. As of April 2021, eBay saw nearly two billion visits to its renowned buy/sell marketplace.
Fastest growing C2C websites in the U.S.
Fastest growing C2C apps in the U.S.
C2C e-commerce share in China
Market segments
Online marketplaces: a close neighbor to C2C platforms
Distribution of online purchases worldwide as of April 2023, by channel
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Further details: Visit original statistic Distribution of online purchases worldwide as of April 2023, by channel
The consumer-to-consumer segment of the e-commerce market frequently overlaps with online marketplaces, which facilitate both B2C and C2C selling via a third-party platform. Among all available e-commerce channels, consumers turn to online marketplaces the most often. More than a fifth of all online purchases worldwide was made through online marketplaces in 2021. In contrast, individual retailer websites or apps accounted for only 12 percent of online purchases.
Online marketplaces
Online marketplaces in France
Amazon
Industry trends
C2C fashion resellers flourish
Most popular fashion and apparel websites in France in December 2023, based on share of visits
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Further details: Visit original statistic Most popular fashion and apparel websites in France in December 2023, based on share of visits
With the intermediaries eliminated, consumer-to-consumer commerce platforms and websites allow for the utmost flexibility and control for those who like to buy or sell goods and services. In recent years, the most popular C2C platforms were those specializing in selling or reselling fashion items. The online marketplace for secondhand fashion, Vinted, was France's most visited fashion and apparel website in 2022, overtaking industry giant Zalando.
Most used secondhand sales websites in Italy
Most visited online marketplaces in Germany
Most popular secondhand items sold online in the U.S.
Industry leaders
eBay - an indisputable leader
Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2023 (in millions)
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Further details: Visit original statistic Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2023 (in millions)
C2C e-commerce is gaining more traction thanks to the expanding landscape of available platforms. eBay, which has been around since the early years of the internet, is currently one of the biggest C2C and B2C e-commerce platforms, with about 160 million active buyers worldwide as of mid-2021. eBay started as an auctioning website where consumers could list and bid on goods. In its 25 years of existence, eBay's business model has remained largely loyal to the original.
eBay
Etsy
Alibaba Group
State of the industry
Industry definition
C2C e-commerce refers to online transactions conducted between two private consumers via online marketplaces, auction websites, or classified advertisem*nts without the involvement of a third party. Statista's content on C2C e-commerce provides information on the leading global C2C e-commerce platforms and the usage of C2C e-commerce websites and mobile apps among online consumers worldwide.
E-Commerce
- B2B E-Commerce
- B2C E-Commerce
- C2C E-Commerce
- Digital Shopping Behaviour
- Key Figures of E-Commerce
- Paid Content
More interesting topics from the industry "C2C E-Commerce"
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E-commerce in Mexico
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eBay Inc.
Etsy
New e-commerce technologies in France
Online marketplaces
Online marketplaces in France
Online marketplaces in Latin America
Online marketplaces in the Nordics
Online shopping events in Latin America
Second-hand e-commerce
Second-hand e-commerce in Europe
Second-hand e-commerce in the Nordics
Second-hand market in the Netherlands
Second-hand mobile shopping apps in South Korea
Secondhand goods and reuse in Japan
Social commerce in China
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