Square, Inc. Announces Plans To Acquire Majority Ownership Stake In TIDAL (2024)

Mar 04, 2021

In connection with the deal, Square plans to name Shawn “JAY-Z” Carter to Board of Directors

SAN FRANCISCO, CA – Square, Inc. (NYSE: SQ) announced today that it has entered into a definitive agreement to acquire a majority ownership stake in TIDAL, the global music and entertainment platform that brings fans and artists together through unique music, content, and experiences. Square expects to pay a mix of cash and stock of $297 million for a significant majority ownership stake, and existing artist shareholders will be the remaining stakeholders. TIDAL will operate independently within Square, alongside the Seller and Cash App ecosystems.

The acquisition extends Square’s purpose of economic empowerment to a new vertical: musicians. Artists are entrepreneurs with a dream and deserve access to systems, tools, and financial freedom to reach those dreams at every stage in their career. Square has helped millions of businesses start, run, and grow by providing them with tools needed for success. With Cash App, Square has made financial services more relatable and accessible to millions of customers, many of whom have been historically overlooked and underserved. Square sees an opportunity to leverage those learnings to help musicians find new ways to support their work and make better decisions through TIDAL.

“It comes down to one simple idea: finding new ways for artists to support their work,” said Jack Dorsey, cofounder and CEO of Square. “New ideas are found at intersections, and we believe there’s a compelling one between music and the economy. I knew TIDAL was something special as soon as I experienced it, and it will continue to be the best home for music, musicians, and culture.”

“I said from the beginning that TIDAL was about more than just streaming music, and six years later, it has remained a platform that supports artists at every point in their careers,” said Shawn “JAY-Z” Carter. “Artists deserve better tools to assist them in their creative journey. Jack and I have had many discussions about TIDAL’s endless possibilities that have made me even more inspired about its future. This shared vision makes me even more excited to join the Square board. This partnership will be a game-changer for many. I look forward to all this new chapter has to offer!”

TIDAL is the only music service built by artists, for artists—which is now more important than ever as consumers look for authentic digital connections with their favorite artists. TIDAL offers the premier listening experience, with superior sound quality and an extensive catalog of more than 70 million songs and 250,000 high-quality videos. TIDAL puts the fan experience at the center of every decision, providing artists direct access to their audience and allowing fans deeper connections to their favorite artists through original, exclusive, and curated content and events. TIDAL has a global presence with listeners in more than 56 countries and relationships with more than 100 labels and distributors.

“TIDAL sets a high standard for supporting artists, capturing music culture, and delivering the best audio quality to fans,” said Jesse Dorogusker, a Square executive who will serve as interim lead of TIDAL upon the closing of the transaction. “Square has also set a high standard for building elegant, accessible, and fair tools for sellers and individuals to economically empower them. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.”

TIDAL board member and shareholder Shawn “JAY-Z” Carter is expected to join Square’s Board of Directors subject to the closing of the transaction. A distinguished and acclaimed artist, businessman, and philanthropist, Carter founded preeminent entertainment company Roc Nation and sports agency Roc Nation Sports, launched and owns the successful “Made In America” festival, and executive-produced award-winning documentaries, among other achievements. Over the years, Carter has remained relentlessly committed to giving back to underserved communities, including through his work with the Shawn Carter Foundation and The REFORM Alliance.

In addition to JAY-Z, all of TIDAL’s artist shareholders will continue to be co-owners of TIDAL after the deal closes.

Based on current information, Square does not expect TIDAL’s financial results to have a material impact on Square’s consolidated revenue or gross profit in 2021. The completion of this transaction is subject to customary closing conditions including regulatory approvals. The parties expect to close the transaction in the second quarter of 2021. Square was primarily advised by Gibson, Dunn & Crutcher LLP as legal advisors and TIDAL was advised by Reed Smith LLP and Cummings & Lockwood LLC as legal advisors.

About Square, Inc.
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. And individuals use Cash App to spend, send, store, and invest money. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain, and the UK.

About TIDAL
TIDAL is an artist-led global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events.

Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high-quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers—which includes Master Quality Authenticated (MQA) recordings as well as Sony’s 360 Reality Audio recordings.

Media Contact:
[emailprotected]

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, statements regarding the proposed acquisition of TIDAL by Square (the “Company”) and the timing to close the acquisition; the future performance of the Company and TIDAL; the perceived benefits of the acquisition; expectations around the financial impact of the acquisition on the Company’s financials; and the Company’s expectations regarding scale, economics, and the demand for or benefits from its current and future products, product features, and services. Such statements are subject to a number of known and unknown risks, uncertainties, assumptions, and other factors that may cause the Company’s actual results, performance, or achievements to differ materially from results expressed or implied in this press release, and reported results should not be considered as an indication of future performance. Investors are cautioned not to place undue reliance on these statements.

Risks that contribute to the uncertain nature of the forward-looking statements include, among others, the possibility that the transaction will not close or that the closing may be delayed; the ability to secure required regulatory approvals or otherwise satisfy other closing conditions in a timely manner, or at all; the proposed transaction may not advance the parties’ business strategies; the ability of the company to retain the artists and customers of TIDAL; the ability to realize the expected benefits from the transaction in the expected time period, or at all; disruptions from the transaction on ongoing operations; potentially incurring significant transaction costs; the Company’s ability to execute a new business vertical and integrate TIDAL’s products; and unknown, underestimated, or undisclosed commitments or liabilities, as well as other risks listed or described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the Company’s most recently filed Annual Report on Form 10-K which is on file with the SEC and available on the investor relations page of the Company’s website. All forward-looking statements are based on information and estimates available to the Company at the time of this press release and are not guarantees of future performance. Except as required by law, the Company assumes no obligation to update any of the statements in this press release.

Square, Inc. Announces Plans To Acquire Majority Ownership Stake In TIDAL (2024)

FAQs

Square, Inc. Announces Plans To Acquire Majority Ownership Stake In TIDAL? ›

SAN FRANCISCO, CA – Square, Inc. (NYSE: SQ) announced today that it has entered into a definitive agreement to acquire a majority ownership stake in TIDAL, the global music and entertainment platform that brings fans and artists together through unique music, content, and experiences.

How much did block buy Tidal for? ›

Jay Z no longer has “99 Problems” since TIDAL's $302 million Square acquisition finally closed. The financial services platform acquired 80% ownership in TIDAL, along with licensing deals with major record labels and recording artists who are involved with the company.

Who is the majority owner of Tidal? ›

Jay-Z sells majority ownership in music streaming platform TIDAL to Square, Inc. American rapper Jay-Z has reportedly completed the sale of his majority stake in music streaming platform TIDAL to Square, Inc.

Why did Square acquire Tidal? ›

One reason was to further artist connections with the Cash App, Square's fast-growing personal finance app. The app is huge within the hip-hop community, so having all the artist owners/partners of Tidal connecting and promoting the Cash App could help bring more users to both services.

Who owns 20% of Tidal? ›

According to Vox, Jay-Z owns 20% and Square has majority ownership of 80% of Tidal. Square made the purchase public information via its website in March of 2021.

How much did Jay-Z lose on Tidal? ›

In March 2021, Jay Z sold 80% of Tidal for $302 million. The headlines said he sold the whole company, but in reality, he still owns 20%. The company that made the purchase was Square (you know those white machines you tap your card on when you buy something?).

Is Tidal bigger than Spotify? ›

Given that Spotify launched six years before Tidal, you might think it would have the bigger music library. Not so. Both services actually offer over 80 million tracks, giving its subscribers a comprehensive catalogue of music to listen to.

What will Square do with Tidal? ›

TIDAL will operate independently within Square, alongside the Seller and Cash App ecosystems. The acquisition extends Square's purpose of economic empowerment to a new vertical: musicians.

How is Tidal doing financially? ›

"The business of music streaming is not sustainable in and of itself," Hu said, pointing to the fact that Tidal lost $52 million on subscription revenues of just $166 million in 2019. "Tidal is not a profitable business," she said.

Why does Tidal pay so much? ›

The artists receive the money through a massive royalty fund based on the listening patterns of the subscribers. This means that the most listened to artists receive a higher percentage of royalties.

Does Jay-Z own 100% of Tidal? ›

TIDAL is now majority-owned by Jack Dorsey's Square, after a deal was reportedly finalized between Dorsey and Shawn 'Jay-Z' Carter on Friday (April 30). The acquisition was for more money than expected, according to TMZ, which reports that Square paid $350 million to buy an 80% stake in TIDAL.

Is Tidal still successful? ›

Tidal claimed to have over 3 million subscribers in 2016, although the veracity of those claims and the company's reported streaming numbers have been questioned. As of March 2021, Tidal operates in 61 countries.

How much did Jay-Z put into Tidal? ›

A quick recap of the Tidal story: In 2015, Jay-Z bought an obscure Norwegian streaming service for $56 million, rebranded it, and launched it as an “artist-owned” streaming service.

Does Nicki Minaj own part of Tidal? ›

Nicki Minaj is among many other artists who own a share in the company.

Does Tidal make a profit? ›

Learn about Tidal revenue from previous years and estimated revenue for the future. TIDAL's estimated revenue is between $100 to $200 million per year.

How much royalties does Tidal pay? ›

How Much Does Tidal Pay? Tidal is markets as an artist-centric streaming service, so it's no wonder that it pays almost 3 times as much as other platforms. Tidal pays out roughly $0.01284 per one stream, $1 per 114 streams, $100 per 11,416 streams, and $1000 per 114,155 streams.

Why is Tidal failing? ›

The prices have since dropped exponentially, now the service is $10 a month and the premium tier is $20, but still, the major criticism of Tidal when it first launched was how consumers felt it was too expensive, even though it had higher quality streams of the music from artists like Daft Punk, Kanye West, Jay-Z, and ...

Why is Tidal not more popular? ›

Tidal is getting eaten alive by its competition

Tidal can't change that. The service may pay higher rates per stream than competitors, but its competition has exponentially more users, forcing most artists to embrace other services like Apple Music and Spotify, even if they pay less.

How many streams is $1 Tidal? ›

Music Streaming Royalty Rates 2022
Streaming PlatformRoyalty Rates (Per Stream)Streams Required To Make $1
Tidal Music$0.0128478
Apple Music$0.008125
Amazon Music$0.00402249
Spotify$0.00318314
3 more rows

Is Tidal higher quality than Apple Music? ›

Tidal is a clear winner in audio quality. The HiFi and Master quality songs have richer details and a cleaner sound. Although the HiFi Plus plan is pricier than Apple Music, it's well worth the upgrade if you're into high-quality audio. However, that's not to say Apple Music has a bad sound quality.

Who are some of Tidal's biggest competitors? ›

Top 10 Alternatives & Competitors to Tidal Labs
  • Cision Communications Cloud. (1,095)4.0 out of 5.
  • impact.com. (657)4.6 out of 5.
  • Bazaarvoice. (389)4.3 out of 5.
  • inBeat. (351)4.9 out of 5.
  • Mavrck. (342)4.5 out of 5.
  • Afluencer. (320)4.6 out of 5.
  • GRIN. (318)4.6 out of 5.
  • Captiv8. (300)4.7 out of 5.

What are the disadvantages of Tidal music? ›

The disadvantages of Tidal include the subscription price, which comes in two versions: Premium and HiFi. Premium comes with a monthly subscription of $9.99 and regular audio quality for the songs you listen to. The same qualities can be offered by any of the streaming services.

Who owns Square Inc? ›

In 2009, entrepreneurs Jack Dorsey and Jim McKelvey created Square, Inc. (SQ), fulfilling their dream of creating technology capable of aggregating merchant services and mobile payments into a single, easy-to-use service.

How much did Square pay for Tidal? ›

The deal was finalized on Monday, according to a report from Music Business Worldwide, with Square paying $302 million for an 80% stake in TIDAL.

Why use Tidal over Spotify? ›

Tidal was the first music streaming service to offer a couple of significant points of difference to Spotify: (supposedly) superior audio quality and (supposedly) higher payments to recording artists. And its artist-centric position has been championed by the likes of Neil Young.

What is the future of Tidal? ›

The Future of Tidal Energy

The project is expected to power 180,000 homes when fully operational. Other future tidal power plants include Incheon Tidal Power Station in South Korea and Penzhinskaya Tidal Power Plant in Russia.

Who pays more Apple or Tidal? ›

Apple pays more per spin than Spotify, and so does Tidal

003 and $. 005," according to Business Insider (opens in new tab).

Who pays more Tidal or Spotify? ›

Tidal is doing many things to ensure artists are getting the most they can for their music. The main difference between Tidal and Spotify is the number of artist royalties paid to them. Spotify pays 70% of its revenue to record artists. Tidal pays 100%.

Is Tidal better than Spotify very high? ›

And the HiFi Plus tier gives you Masters (9,216 kbps) audio quality and immersive audio. This makes Tidal an excellent choice for audiophiles or anyone using high-end audio gear. On the other hand, Spotify currently only goes up to 320 kbps at its highest audio quality setting.

Why is Tidal more expensive on Apple? ›

“The reason the in-app purchase subscription cost differs from the subscription price on TIDAL.com is due to the Apple service fee imposed for using their service,” the company told The Verge in a statement, essentially reiterating information that has been available on its support pages all along.

What is the highest Tidal subscription? ›

Tidal Plans and Pricing
NamePrice
Tidal AccessN/A
Tidal Premium$9.99/month
Tidal Family Premium$14.99/month
Tidal Student Premium$4.99/month
7 more rows

How much does Tidal pay for 1000000 streams? ›

That comes out to Tidal paying $13,000 per 1 million streams.

How much money did Tidal lose? ›

Meanwhile, Tidal is said to have lost as much as $52.2 million as recently as 2019, after taking in about $166 million for the year.

What artists are only on Tidal? ›

Tidal is still the only place to stream Beyonce's Lemonade.) Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk and Beyonce are only some of Tidal's co-owners.

What is better than Tidal? ›

Qoduz offers the best value for money for all its plans. Compared to Tidal, you only $10.83/month and access the highest quality music available. An audiophile will find the Tidal Hi-Fi Plan quite expensive.

Is Tidal the highest quality? ›

Tidal HiFi utilizes FLAC to deliver more than 100 million lossless tracks (16-bit, 44.1kHz audio files) that are significantly higher quality than standard definition MP3s or most rivals' basic, compressed streams. Only Amazon Music Unlimited comes close to what Tidal offers with its HD-quality streams.

How popular is Tidal vs Spotify? ›

TIDAL vs Spotify: Content. TIDAL previously held the edge over Spotify with a whopping 70 million songs, but the streaming giant has closed the gap. Spotify now offers over 82 million songs, while TIDAL stays a bit behind at 80 million. However, quantity isn't everything.

Does Beyonce have more money than Jay-Z? ›

What is Beyonce's net worth? Beyoncé's net worth is $500 million, according to Celebrity Net Worth. Beyoncé is worth $800 million less than her husband, Jay-Z, who is worth $1.3 billion, according to Celebrity Net Worth.

How many streams on Tidal to make $1,000? ›

On average, TIDAL pays out around $0.013 per stream in 2023. TIDAL is one of the select few streaming services which pays out more than 1 cent per stream, with artists needing roughly 80 streams to earn a dollar and 80,000 streams to earn $1000 (roughly £880).

Does Jack White still own Tidal? ›

Jack White defends his involvement with Tidal: 'Don't devalue musicians, support them' Jack White has defended his role with Tidal, the music streaming company part-owned by Jay Z.

How much did Jay-Z make from Tidal sale? ›

This One Thing About Jay Z's $302 Million Tidal Deal Does Not Sit Right. We've known for a while now that JAY-Z is selling his streaming service TIDAL. Now reports have emerged that the rap mogul has finalized the sale to Square Inc., a financial company owned by Twitter CEO Jack Dorsey, for an astounding $302 million.

How much does Tidal pay for 1 million streams? ›

How Much Does Tidal Pay? Tidal is markets as an artist-centric streaming service, so it's no wonder that it pays almost 3 times as much as other platforms. Tidal pays out roughly $0.01284 per one stream, $1 per 114 streams, $100 per 11,416 streams, and $1000 per 114,155 streams.

Who are the 16 owners of Tidal? ›

During the press conference, Jay-Z, Beyoncé, Rihanna, Kanye West, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, Chris Martin, Calvin Harris, deadmau5, Jason Aldean and J. Cole were introduced to the stage as "the owners of TIDAL".

Does Tidal pay royalties? ›

In the same way that other music platforms operate, the royalties you receive from TIDAL are based on your record label or distributor deals. The amount you'll receive is dependent on which distribution company you're working with - and how much of a cut they're wanting to take!

Why is Tidal so expensive? ›

In March 2021, Square, Inc. acquired a majority ownership stake with the goal of “finding new ways for artists to support their work.” Today, Tidal is certainly one of the more expensive streaming apps, largely due to unique exclusive content and ultra hi-res audio.

Who pays more TIDAL or Spotify? ›

Tidal is doing many things to ensure artists are getting the most they can for their music. The main difference between Tidal and Spotify is the number of artist royalties paid to them. Spotify pays 70% of its revenue to record artists. Tidal pays 100%.

Does TIDAL actually pay artists more? ›

On average, TIDAL pays out around $0.013 per stream in 2023. TIDAL is one of the select few streaming services which pays out more than 1 cent per stream, with artists needing roughly 80 streams to earn a dollar and 80,000 streams to earn $1000 (roughly £880).

How much did Nicki Minaj make from Tidal? ›

Rihanna and Nicki are included. Jay-Z's partners were given 3% in value for Tidal and it's understood that every one of them will be receiving around $8.91 million.

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