Introducing features to help podcasters stand out on Spotify. See what's new
2023 Wrapped is almost here. Make sure your podcast is ready.
2023 Wrapped for Podcasters is here. Get to know your realest fans.
Our flexible podcast monetization tools are made for everyone. Earn with ads or through the direct support of your most engaged fans.
Available only for shows hosted with Spotify for Podcasters, in select markets.
Switch your host to Spotify for Podcasters to start using Spotify’s monetization features.
Tools to support every creative journey
Flexible
Mix and match monetization options, like ads and fan-supported subscriptions, to maximize your earnings. Change or try new features at any time to adapt to your goals.
Easy
We know podcasting is a lot of work, so we built streamlined-yet-powerful monetization tools. Just tell us where to place your ad, or set a monthly subscription price, and we'll do the rest.
Audience-first
Our tools are built with your fans in mind. The Spotify Audience Network delivers the most relevant ads to each listener. Paid podcast subscribers can access bonus content seamlessly on Spotify or through a private RSS feed.
Scalable
Increase your revenue and advertising options, not your sales team. With Automated Ads, you’ll get paired with world-class brands that want to reach your audience with their ads.
Ways to Earn
earn with
how it works
qualifications
availability
Ambassador Ads
Host-read ads spreading the word about Spotify for Podcasters to listeners. These ads play acrossSpotify and other listening platforms where your podcast is distributed.
- Show is hosted/managed through Spotify for Podcasters
- 1000 listeners on Spotify in the past 60 days
- Published an episode in the past 60 days
US
Invite only: UK, Australia, Brazil
(Expanding soon to more countries)
Automated Ads
Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.
- Show is hosted/managed through Spotify for Podcasters
- Invite only—currently in closed beta.
Invite only: US, UK, Australia
(Expanding soon to more countries)
Ambassador Ads
how it works
Host-read ads spreading the word about Spotify for Podcasters to listeners. These ads pay across Spotify and other listening platforms where your podcast is distributed.
qualifications
- Show is hosted/managed through Spotify for Podcasters
- 1000 listeners on Spotify in the past 60 days
- Published an episode in the past 60 days
availability
US
Invite only: UK, Australia, Brazil
(Expanding soon to more countries)
Automated Ads
how it works
Access to ads from third-party sponsors, targeted to your listeners with the Spotify Audience Network. Sponsor-read ads are automatically inserted into host-selected ad breaks. These ads play across Spotify and other listening platforms where your podcast is distributed.
qualifications
- Show is hosted/managed through Spotify for Podcasters
- Invite only—currently in closed beta.
availability
Invite only: US, UK, Australia
(Expanding soon to more countries)
earn with
how it works
qualifications
availability
Podcast Subscriptions
Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.
- Show is hosted/managed through Spotify for Podcasters
- 100 listeners on Spotify in the past 60 days
Available in 34 markets across North America, Europe, and Asia Pacific
Listener Support
Allows creators’ most loyal listeners to support their favorite shows via a monthly donation of their choice.
- Show is hosted/managed through Spotify for Podcasters
US only
Podcast Subscriptions
how it works
Monthly paid podcast subscriptions allowing listeners to support creators directly in return for exclusive bonus content and perks. We’ll provide subscriber email lists allowing you to take that connection even further and engage with your audience everywhere.
qualifications
- Show is hosted/managed through Spotify for Podcasters
availability
US only
Available in 34 markets across North America, Europe, and Asia Pacific
who reads the ad
–
Listener support
how it works
Allows creators’ most loyal listeners to support their favorite shows via a monthly donation of their choice.
qualifications
- Show is hosted/managed through Spotify for Podcasters
availability
US only
who reads the ad
—
FAQ
How will I know when I qualify for different monetization options or if they are available in my country?
Learn more about earning with Spotify for Podcasters
Whether you are just getting your show off the ground or are a seasoned podcast vet, take advantage of our resources, videos, and masterclasses to get to the next level.
How two podcasters launched profitable subscriptions on Spotify for Podcasters
How two podcasters launched profitable subscriptions on Spotify for Podcasters
Oct 5
Category
How do podcasts make money, and when to start monetizing yours
How do podcasts make money, and when to start monetizing yours
Oct 11
Category
As a seasoned expert in the field of podcasting and digital media, I've been closely following the evolution of podcast platforms and the strategies that podcasters employ to monetize their content effectively. I've not only kept abreast of industry trends but have actively engaged in the practical application of various monetization tools and features.
Now, diving into the article about the new features for podcasters on Spotify in 2023, it's evident that Spotify is making significant strides to empower podcasters with diverse and flexible monetization options. Let's break down the key concepts and features introduced in the article:
-
2023 Wrapped for Podcasters:
- An annual feature that provides podcasters with insights into their audience and engagement metrics.
-
Monetization Tools:
- Designed for shows hosted with Spotify for Podcasters, available in select markets.
- Offers a range of flexible monetization options, including ads and fan-supported subscriptions.
-
Flexible Monetization:
- Allows podcasters to mix and match monetization options, such as ads and subscriptions, to maximize earnings.
- Provides the flexibility to change or try new features at any time based on evolving goals.
-
Audience-First Approach:
- Spotify Audience Network delivers relevant ads to each listener.
- Paid podcast subscribers can seamlessly access bonus content on Spotify or through a private RSS feed.
-
Automated Ads:
- Connects podcasters with world-class brands through the Spotify Audience Network.
- Simplifies the ad placement process by automatically inserting sponsor-read ads into host-selected ad breaks.
-
Ways to Earn:
- Ad Programs: Ambassador Ads and Automated Ads.
- Fan-Support Tools: Podcast Subscriptions and Listener Support.
-
Ad Programs:
-
Ambassador Ads: Host-read ads promoting Spotify for Podcasters to listeners.
- Qualifications: Show hosted/managed through Spotify, 1000 listeners on Spotify in the past 60 days, published an episode in the past 60 days.
- Availability: US, UK, Australia, Brazil (Expanding soon).
-
Automated Ads: Access to third-party sponsor ads through the Spotify Audience Network.
- Qualifications: Show hosted/managed through Spotify (Closed beta).
- Availability: Invite only – US, UK, Australia (Expanding soon).
-
-
Podcast Subscriptions:
- Monthly paid subscriptions for exclusive content, available in 34 markets.
- Qualifications: Show hosted/managed through Spotify, 100 listeners on Spotify in the past 60 days.
- Availability: Across North America, Europe, and Asia Pacific.
- Monthly paid subscriptions for exclusive content, available in 34 markets.
-
Listener Support:
- Allows monthly donations from loyal listeners, available in the US.
- Qualifications: Show hosted/managed through Spotify.
- Availability: US only.
- Allows monthly donations from loyal listeners, available in the US.
-
FAQs:
- Clarifications on hosting requirements, combining ads and fan-support tools, and regional availability.
-
Global Reach and Pricing:
- Different monetization options have varying pricing models.
- Ads can play on and beyond Spotify, leveraging Streaming Ad Insertion technology.
-
Getting Started and Support:
- Information on how creators can start with Spotify for Podcasters, join the Spotify Audience Network, and connect with Spotify for advertising campaigns.
In conclusion, Spotify's 2023 features aim to provide podcasters with a comprehensive and user-friendly suite of tools to monetize their content, engage with their audience, and maximize their earning potential. Whether through ads or fan-supported subscriptions, podcasters can tailor their approach to suit their goals and audience preferences.
