Spoiler alert: Thursday is the best day to list a home (2024)

Homes are selling within days in many U.S. metros, and the day a home is listed can have an impact on time on market and sale price. Spoiler alert: Thursday is the best day to list a home.

If you’re like a lot of real estate professionals, you don’t time to figure out the best day to list a home. Thankfully, the folks at Zillow spend their time figuring this out. The truth is, it’s not all that easy to tell your sellers, “Hold off, we’re not listing your house until the day after Labor Day,” when that date is a year away. But, it’s worth looking at the data — plus, it’s fun!

In today’s competitive housing market, the time it takes to sell a home is measured in days, not weeks. Homes listed on a Thursday sell faster on average and are more likely to sell above list price than those listed on any other day of the week, anew Zillow® analysisreveals. And while thisspring selling season may not look so different from the rest of the yearas the pandemic-fueled market has stayed red-hot through traditional slow periods, Zillow recommends listing your home before Labor Day based on historical market trends.

Day of the week matters for home listings

Homes listed on a Thursday typically go pending faster than any other day of the week, all else equal. Those that are put up for sale on a Sunday tend to sit on the market longest, eight days longer than Thursdays. Saturday and Monday are only marginally better — homes listed on either of those days typically take seven days longer to sell than homes listed on Thursdays.

Jeff Knipe, president of Knipe Realty inPortland, Ore., always recommends his clients list homes on a Wednesday or Thursday. “Home shoppers I work with tend to be most active on Thursday and Friday as they plan their weekend tour schedules. With the market as competitive as it is today, this timing strategy gives sellers the best chance at seeing multiple offers on their home, from my experience,” Knipe said. “Think of selling a home as if you’re going fishing; the goal is for the most possible fish to see your home as it enters the pond.”

Thursday listings, which is the best day to list a home, also are most likely to sell for more money. Zillow’s research shows that homes listed on a Thursday are more likely to sell above their asking price than those listed on any other day of the week, while homes listed on either Saturday or Sunday were the least likely to sell above list.

In today’s market wherehalf of homes are selling within a week, a few days can make a difference. “A home sitting even for one week without a sale in this market can signal to buyers that they may be able to get a small discount,” Knipe adds. “A good strategy for buyers who want to avoid getting into a bidding war could be to target homes that have been on the market for a week or two, or even those listed over the weekend that are less likely to sell quickly.”

Sellers may have caught on already — nationally, 21% of homes are listed on a Thursday, which is more than any other day of the week. The savviest sellers are inSeattleandPortland, Ore., where more than a third of homes are listed on a Thursday, the highest shares in the country among large markets. Only 13% of homes are listed on a weekend, which is less than any individual weekday.ii

Is spring still king?

Spring is typically the best time of year to list your home for sale, at least in years before the pandemic-fueled housing boom, when buyers tend to come out of winter hibernation and hit the market in droves. Homes listed during the weeks ofMarch 11and 18 had the fastest sales of 2019.

Labor Day is the traditional end to home shopping season, and a time when homes tend to sit on the market the longest as parents aim to be settled in their new home before their kids head back to school. The worst time to list for those looking for an above-list sale in 2019 were the weeks ofOctober 14and 21, when homes were least likely to sell above their asking price.

“The housing market has had its foot on the gas since last summer, never entering its usual winter hibernation,” said Zillow Group economistNancy Wu. “It remains an open question whether 2021 will bring a return to normalcy in that sense, but it’s likely that seasonality in the housing market will remain in some form, even if the changes from season to season are less dramatic than in the past.”

In addition to steady demand and low inventory, the increased adoption of real estate technology likely has played a role in seasonal housing trends becoming less impactful. Buyers can more quickly narrow down their options rain or shine, freeing them from having to wait for the traditional weekend open house and potentially braving the elements to do so in the winter. A large majority (79%) ofAmericans say they’d like to use virtual tours, such as Zillow’s 3D Home tours, when they shop for a home. Sellers looking to sell quickly can take advantage of these tools as well — listings with a Zillow 3D Home tour sold, on average, 10% faster than listings without.

“Technology has made it easier for home shoppers to confidently say that a home on the market is the right fit for them or more quickly rule them out,” Knipe said. “Shoppers can get a clear picture of the home’s layout and neighborhood online to narrow down their options. By the time shoppers look at a home in person, they’re usually already giving strong consideration to putting in an offer, which helps make the market more efficient.”

This graph outlines by geographic area the best day to sell a home.

Fastest SaleMost MoneyWhen Listings are Listed
Metro Area*Best Day of
the Week
for a Quick
Sale
Worst Day
of the
Week for
a Quick
Sale
Best Day of
the Week for
an Above-
List Sale
Worst Day
of the
Week for
an Above-
List Sale
Most
Common Day
of the Week
for Home
Listings
Least
Common
Day of the
Week for
Home
Listings
United StatesThursdaySundayThursdaySundayThursdaySunday
New York, NYWednesdaySundayWednesdaySundayTuesdaySunday
Los Angeles, CAThursdaySundayThursdaySaturdayFridaySunday
Chicago, ILThursdaySundayThursdaySaturdayThursdaySunday
Dallas-Fort Worth, TXThursdaySundayThursdaySundayThursdaySunday
Philadelphia, PAThursdayMondayThursdaySundayThursdaySunday
Houston, TXThursdaySaturdayThursdaySaturdayThursdaySunday
Washington, DCThursdaySundayWednesdaySundayThursdaySunday
Miami-Fort Lauderdale, FLSundayTuesdayThursdaySundayThursdaySunday
Atlanta, GAThursdaySundayThursdaySundayThursdaySunday
Boston, MAWednesdaySaturdayWednesdaySaturdayWednesdaySunday
San Francisco, CAFridaySundayFridaySundayFridaySunday
Detroit, MIThursdayMondayThursdayMondayTuesdaySunday
Riverside, CAThursdaySundayThursdaySaturdayFridaySunday
Phoenix, AZThursdayMondayThursdayMondayFridaySunday
Seattle, WAThursdaySundayThursdaySundayThursdaySunday
Minneapolis-St. Paul, MNThursdayTuesdayThursdaySaturdayThursdaySunday
San Diego, CAThursdaySundayThursdaySundayThursdaySunday
St. Louis, MOThursdaySundayWednesdaySundayThursdaySunday
Tampa, FLThursdaySundayThursdaySundayThursdaySunday
Baltimore, MDThursdayMondayWednesdayFridayThursdaySunday
Denver, COThursdayMondayThursdaySaturdayThursdaySunday
Pittsburgh, PAWednesdayMondayThursdayMondayThursdaySunday
Portland, ORThursdaySundayThursdayTuesdayThursdaySunday
Charlotte, NCThursdayMondayWednesdaySaturdayThursdaySaturday
Sacramento, CAThursdaySundayThursdaySaturdayThursdaySunday

*Table ordered by market size

As a seasoned real estate expert with an in-depth understanding of market dynamics, I can affirm the significance of timing when listing homes based on compelling evidence and practical experience. Analyzing the Zillow analysis you mentioned, it aligns seamlessly with established patterns in the real estate market. Let's break down the key concepts discussed in the article:

  1. Day of the Week Impact:

    • The Zillow analysis highlights a crucial factor in the real estate market: the day of the week a home is listed significantly affects its performance.
    • Thursday emerges as the most advantageous day for listing, with homes selling faster and often above the list price compared to other days.
    • Conversely, homes listed on Sunday tend to linger on the market the longest, presenting a potential drawback for sellers.
  2. Expert Recommendations:

    • Insights from Jeff Knipe, president of Knipe Realty in Portland, underscore the practical application of this knowledge. He recommends listing homes on Wednesdays or Thursdays, strategically targeting the days when potential buyers are most active.
  3. Market Trends and Seller Awareness:

    • The article notes that in the current competitive housing market, where the time to sell a home is measured in days, sellers are increasingly aware of the impact of listing day on their property's performance.
    • Nationally, 21% of homes are listed on Thursdays, reflecting a strategic alignment with the optimal day for better outcomes.
  4. Seasonal Trends:

    • The traditional notion that spring is the best time to list a home is supported by historical trends, with March historically yielding the fastest sales.
    • However, the article suggests that the housing market, which has been robust due to a pandemic-fueled surge, may not adhere strictly to traditional seasonality.
  5. Technology and Market Efficiency:

    • The role of technology, particularly real estate platforms like Zillow, is emphasized. Virtual tours, such as Zillow's 3D Home tours, contribute to making the market more efficient by allowing buyers to make informed decisions before physically visiting a property.
    • Listings with 3D Home tours are reported to sell, on average, 10% faster than those without, highlighting the impact of technology on transaction speed.
  6. Geographic Variances:

    • The article provides a breakdown of the best and worst days to sell a home in various U.S. metro areas, emphasizing that these patterns are not universal and can vary by location.

In conclusion, this article combines data-driven insights from Zillow, expert recommendations, and a nuanced understanding of market dynamics to provide valuable guidance for both real estate professionals and sellers navigating the complexities of the current housing market.

Spoiler alert: Thursday is the best day to list a home (2024)
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