South Korea: most used mobile messaging apps 2022 | Statista (2024)

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    Published by

    Jun 6, 2023

    According to a survey conducted in South Korea in 2022 among mobile messenger users, 96.9 percent of surveyed mobile messenger users stated to use KakaoTalk. It was by far the most used messenger service in South Korea.

    Most popular mobile messaging apps in South Korea as of December 2022

    CharacteristicShare of respondents
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    South Korea: most used mobile messaging apps 2022 | Statista (6)

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    South Korea: most used mobile messaging apps 2022 | Statista (7)

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    South Korea: most used mobile messaging apps 2022 | Statista (8)

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    Statistics on " Smartphone usage in South Korea "

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    Sure, let me dive into these concepts for you:

    1. Statista: Statista is a leading provider of market and consumer data. It collates information from various sources and offers access to statistical data, studies, and reports across numerous industries and topics.

    2. Mobile Messaging Apps: These are applications designed for instant messaging via mobile devices. They allow users to send texts, images, videos, and more in real-time. Examples include WhatsApp, Facebook Messenger, KakaoTalk, and LINE.

    3. South Korea Mobile Messaging Survey (December 2022): This survey conducted in South Korea focused on mobile messenger users, with 1,878 respondents aged between 15 to 59 years. KakaoTalk emerged as the dominant messenger service, with 96.9% of users stating its usage.

    4. Smartphone Usage in South Korea: The statistics reflect the significant penetration of smartphones in South Korea, encompassing ownership, market share by models and vendors, lifespan, purchase trends, and mobile app preferences.

    5. Social Impact & Dependency: The data touches on smartphone overdependence, indicating a high risk among users, opinions on giving up mobile phones, and excessive usage patterns, highlighting societal implications and concerns.

    6. Application Usage in South Korea: Insights on the most popular apps—Android apps, music apps, and messaging apps—reveal consumer preferences and trends in South Korea's digital landscape.

    7. Demographics & Behavior: The statistics also delve into demographic segmentation, such as smartphone ownership by gender and age, mobile gaming, shopping behavior, and usage patterns before bedtime.

    This comprehensive range of statistics encapsulates the technological landscape of South Korea, focusing on mobile devices, app preferences, social impacts, and user behavior. The prominence of KakaoTalk within the South Korean mobile messaging market is evident through its overwhelmingly high user base, demonstrating the dominance of certain apps within specific regions despite global competition.

    South Korea: most used mobile messaging apps 2022 | Statista (2024)

    FAQs

    South Korea: most used mobile messaging apps 2022 | Statista? ›

    According to a survey conducted in South Korea in 2022, around 99 percent of respondents stated that they used the instant messenger service KakaoTalk. Other popular instant messenger services were Facebook Messenger at about 23 percent, followed by Instagram messenger at 18 percent.

    Find Out More
    What is the most used messaging app in South Korea? ›

    If both parties agree to use a messaging app, then KakaoTalk is the most commonly used and accepted messaging app in South Korea. By following these guidelines, you can effectively communicate with your Korean counterparts and establish a successful business relationship.

    Read More
    What is the most popular global mobile messenger apps as of january 2022 based on number of monthly active users? ›

    WhatsApp is the most popular global messenger app. In January 2022, WhatsApp had 2 billion monthly active users. WeChat is in distant second place, with just 1.2 billion monthly active users; Facebook Messenger rolls in to snag third place with 988 million.

    See More
    Is line or Kakao more popular in Korea? ›

    In South Korea, for example, KakaoTalk is used by over 95% of mobile phone users (around 47 million). LINE, on the other hand, is more popular in Japan, where it has over 90 million users.

    View More
    What app do Koreans use to message each other? ›

    KakaoTalk, also known as KaTalk, is a mobile messaging app operated by South Korean conglomerate Kakao Corporation. Dominating all other instant messaging services, South Koreans across all age groups have a high usage rate of the mobile and desktop app.

    Show Me More
    What is Korean chat app? ›

    KakaoTalk is a messaging and video calling app. It's fast, fun, simple, and reliable. With more than 150 Million users worldwide, KakaoTalk connects people and the world.

    Continue Reading
    What social media apps are used in South Korea? ›

    POPULAR SOCIAL MEDIA PLATFORMS

    For businesses to broaden their reach in South Korea, social media marketing offers significant potential. Korea has the second-highest rate of active social media users in the world. Users toggle between multiple platforms, such as KakaoTalk, Meta, Instagram, Naver LINE, and TikTok.

    Find Out More
    Which app is used in South Korea instead of Google? ›

    Naver acts as the main search engine used in South Korea, which results in the use of Naver maps almost equaling that of the 42 million users of the Naver search engine.

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    What is the most used messaging app in Southeast Asia? ›

    Most popular messaging apps in Asia and the Pacific region. The four leading social apps in Asia and the Pacific region are WhatsApp, Facebook Messenger, WeChat, Viber, and LINE. Aside from apps that are popular around the world, there are also several local apps that are hugely popular in the region.

    Get More Info
    What is the number 1 messaging app? ›

    WhatsApp

    Tell Me More

    What is the difference between WhatsApp and WeChat? ›

    Whatsapp is owned by Meta, a company based in the USA, and is the world's most widely-used chat app. WeChat is owned by Tencent, a company based in the USA, and is one of the world's biggest chat apps by user numbers, but approximately 90% of users are based in China. That's the main difference.

    Learn More Now
    Do Koreans still use Kakao? ›

    Number of monthly active users of KakaoTalk in South Korea 2015-2023. During the fourth quarter of 2023, about 48.46 million South Koreans were active users of KakaoTalk, up from 48.34 million in the previous quarter. The number of monthly active users of KakaoTalk continued to grow consistently last year.

    Learn More Now
    Do all Koreans use Kakao? ›

    In addition, 96.9% of all mobile Internet users in Korea use instant messenger apps such as KakaoTalk. This means that South Korean users are almost completely reliant on mobile for communications, e-commerce, social media, and gaming.

    Get More Info
    Can foreigners use KakaoTalk? ›

    Is the service available worldwide? KakaoTalk is available in 230 officially registered international country codes. Please select the correct code for your country, then enter your phone number (without the country code), and then continue through the SMS verification process.

    Find Out More
    Is Kakao better than WhatsApp? ›

    Kakao Talk and WhatsApp are both popular messaging apps, but they have distinct features and are associated with different regions. Kakao Talk, primarily used in South Korea, offers a wide range of features beyond messaging, such as free voice and video calls, games, and a vast collection of stickers and emoticons.

    Find Out More
    What social app is used in Korea? ›

    POPULAR SOCIAL MEDIA PLATFORMS

    Korea has the second-highest rate of active social media users in the world. Users toggle between multiple platforms, such as KakaoTalk, Meta, Instagram, Naver LINE, and TikTok.

    Know More
    What is the number one dating app in South Korea? ›

    5 Best Dating Apps in South Korea

    Tinder (free, hookup app) Noondate (free, focused on serious relationships) Azar (free, video chat app) Amanda (free, women-focused)

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