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Published by Jun 6, 2023
According to a survey conducted in South Korea in 2022 among mobile messenger users, 96.9 percent of surveyed mobile messenger users stated to use KakaoTalk. It was by far the most used messenger service in South Korea.
Most popular mobile messaging apps in South Korea as of December 2022
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Source
Release date
March 2023
More information
Region
South Korea
Survey time period
December 17 to 21, 2022
Number of respondents
1,878 respondents
Age group
15-59 years
Special properties
mobile messenger users
Method of interview
Online Access Panel
Supplementary notes
Multiple answers were allowed
Citation formats
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Sure, let me dive into these concepts for you:
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Statista: Statista is a leading provider of market and consumer data. It collates information from various sources and offers access to statistical data, studies, and reports across numerous industries and topics.
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Mobile Messaging Apps: These are applications designed for instant messaging via mobile devices. They allow users to send texts, images, videos, and more in real-time. Examples include WhatsApp, Facebook Messenger, KakaoTalk, and LINE.
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South Korea Mobile Messaging Survey (December 2022): This survey conducted in South Korea focused on mobile messenger users, with 1,878 respondents aged between 15 to 59 years. KakaoTalk emerged as the dominant messenger service, with 96.9% of users stating its usage.
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Smartphone Usage in South Korea: The statistics reflect the significant penetration of smartphones in South Korea, encompassing ownership, market share by models and vendors, lifespan, purchase trends, and mobile app preferences.
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Social Impact & Dependency: The data touches on smartphone overdependence, indicating a high risk among users, opinions on giving up mobile phones, and excessive usage patterns, highlighting societal implications and concerns.
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Application Usage in South Korea: Insights on the most popular apps—Android apps, music apps, and messaging apps—reveal consumer preferences and trends in South Korea's digital landscape.
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Demographics & Behavior: The statistics also delve into demographic segmentation, such as smartphone ownership by gender and age, mobile gaming, shopping behavior, and usage patterns before bedtime.
This comprehensive range of statistics encapsulates the technological landscape of South Korea, focusing on mobile devices, app preferences, social impacts, and user behavior. The prominence of KakaoTalk within the South Korean mobile messaging market is evident through its overwhelmingly high user base, demonstrating the dominance of certain apps within specific regions despite global competition.