Audio entertainment giant SiriusXM, the home of Howard Stern, said Tuesday that it added 187,000 self-pay subscribers in its satellite radio unit in the third quarter, while paid promotional subscribers decreased by 49,000.
In the year-ago period, it had added 616,000 self-pay customers and lost 828,000 paid promotional users. The total gain of 138,000 subscribers in the latest period compared with a loss of 212,000 in the year-ago period.
Sirius said its self-pay subscriber base stood at 32.2 million as of the end of September, with its total users reaching 34.2 million.
At its Pandora streaming business, the company lost 52,000 net self-pay subscribers in the third quarter, compared with a year-ago loss of 59,000. The company ended September with around 6.29 million total self-pay customers at Pandora.
Quarterly advertising revenue in the so-called Pandora and Off-Platform segment climbed 1 percent to $407 million, with the company’s podcasting and off-platform businesses generating $123 million, an increase of 37 percent over the year-ago period. Monthly active users (MAUs) at Pandora of 48.8 million were down 7 percent from 52.6 million in the prior-year period. Total ad-supported listener hours fell from 2.89 billion to 2.75 billion, but average monthly listening hours per ad-supported user rose 3 percent to 20.8.
SaidCEO Jennifer Witz: “We are pleased to report third-quarter results that reflect strong execution during the period while leaning into investments designed to ensure SiriusXM will thrive long-term.”
Added CFO Sean Sullivan: ”SiriusXM delivered solid subscriber and revenue growth during the third quarter, and while we continue to closely monitor downward trends in the advertising market that add risk to our 2022 expectations, we are pleased to reiterate our full-year subscriber and financial guidance.”
FAQs
Number of Pandora's active users in the U.S. 2013-2023. In the 4th quarter of 2023, Pandora had over 46 million monthly active users in the United States. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than ten million U.S. users in the last two years.
How much money does Pandora make on SiriusXM? ›
SiriusXM also recorded quarterly advertising revenue in its Pandora and Off-Platform unit of $479 million, down minimally from $480 million in the year-ago period. SiriusXM's total revenue for the fourth quarter amounted to $2.29 billion, while for the full year 2023 it hit $8.95 billion.
What happened to Pandora stations on SiriusXM? ›
SiriusXM and Pandora remain two distinct brands within the same family. We provide updates on our offerings through the same channels we always have. What is the benefit of using the SiriusXM app if I already use Pandora? The SiriusXM app is the perfect way to access SiriusXM on the go and at home.
Do I get free Pandora with my Sirius subscription? ›
The Greatest Variety What you love is on now
With a SiriusXM Platinum Plan trial subscription, you get expertly curated ad-free music, Pandora stations, sports play-by-play, celebrity-hosted talk, Howard Stern, and more.
Does anyone listen to Pandora anymore? ›
The two services are currently running close in the rankings, with Pandora out front at 54.2 million listeners and Amazon Music 49.8 million. But Pandora's downward trajectory is estimated to continue, and Amazon Music will catch up and overtake it as soon as 2022.
Does anyone still listen to Pandora? ›
Pandora users
Pandora had 46 million active listeners in 2023, an 8% decrease on 2022 figures.
Is SiriusXM losing subscribers? ›
SiriusXM Lost 445,000 Self-Pay Subscribers in 2023 as It Shifts Resources to New Streaming Tier.
How does Pandora work with SiriusXM? ›
Pandora Now: Pandora Now is a music station that SiriusXM listeners can access on Channel 3. It's an ad-free hip hop and pop hits station featuring the most Thumbed-Up songs on Pandora. If you're not a SiriusXM user, you can check out this station by searching for Pandora Now and adding it to your collection.
Is Pandora owned by SXM? ›
Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM Holdings that is presently based in Oakland, California inside of the United States.
Why did Pandora fail? ›
Pandora's listenership climbed, and in December 2005, it sold its first ad. But in 2007, Pandora got news that threatened most of its revenue. A federal royalty board had raised the fee that online radio stations had to pay to record labels for each song. “Overnight our business was broken,” Mr.
SiriusXM subscribers can hear Pandora NOW (Ch. 3) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more.
Which is better Spotify or Pandora? ›
For users who are looking for a more well-rounded streaming experience, Spotify is the clear winner. Overall, both Spotify and Pandora are great choices for music lovers. However, if you're looking for a streaming service with added features and content, Spotify's premium subscription plan is the way to go.
Does SiriusXM have a senior discount? ›
Does SiriusXM offer senior discounts? No, but it does offer a 25% off discount to not only active military, but veterans and their families.
How do I get Pandora for free? ›
How to Set Up a Free Pandora Account
- Navigate to to the Pandora website.
- Select Sign Up from the top-right corner of the main page.
- Complete the required fields, including an email address, password, birth year, ZIP code, and gender.
*Music & Entertainment subscription plan billed monthly at $5/month for 12 months, plus fees & taxes.
Is Pandora losing popularity? ›
When did Pandora's monthly users drop from 81.5 million to 46 million? - Quora. Pandora's monthly users dropped from 81.5 million to 46 million in the first quarter of 2017. This significant decrease in users was attributed to the rise of competing music streaming services such as Spotify and Apple Music.
Is Pandora in trouble? ›
Pandora's days seem numbered. And the music business isn't happy about that. To the news you've heard before: Pandora, once a music streaming pioneer, now looks like a music streaming casualty. While competitors like Spotify and Apple Music are booming, Pandora has been treading water.
Why is Pandora music shutting down? ›
It could be a Wi-Fi or cell signal issue, or other apps interfering with playback. It could be your phone's battery saver shutting down your tunes. Whatever the cause of your Pandora app pausing, it's an annoying problem that is fortunately (usually) pretty easy to fix.
Is Pandora jewelry losing popularity? ›
In the United States, Pandora's largest market, like-for-like sales were up 5 percent, rebounding from a 4 percent slide in Q2 and a 7 percent decline in Q1. The company said its marketing initiatives in the U.S. drove more people into its stores in the third quarter and conversion rates were “healthy.”
