Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2024)

Despite recent challenges in the commercial real estate space, one area has become surprisingly popular among institutional investors: retail.

As demand for office space has declined, retail seems to have picked up, despite a tumultuous 2023. According to the Wall Street Journal, private investors snagged $1 billion more in retail assets than they sold in the third quarter of last year.

Predictions for retail over the coming year are strong, with many expecting retail to be a bright spot in an otherwise lackluster CRE space.

Why Has Retail Remained Resilient?

Retail was a declining sector for many years, as enclosed malls shut down and many feared the rise of e-commerce would put an end to traditional shopping sprees. But retail has sprung back in the last few years since the pandemic. Despite being able to shop from the comfort of our couches, it seems shoppers still like to go to stores in person.

Even Bed Bath & Beyond and Rite Aid collapses were not enough to bring down retail. If anything, it helped free up prime real estate for retail companies. Landlords had no problem filling up the vacant stores, they told the Wall Street Journal.

Part of the reason the retail space is strong right now is due to consumer resilience. Despite declining activity during COVID-19 shutdowns and fears of a recession, consumer spending has been steady. Retail sales have surpassed pre-pandemic levels.

Luxury retail has also risen in the U.S. According to a report from PwC, tenant demand for luxury brands skyrocketed in the last 18 months. Many brands are looking to expand further into the U.S., brokers told the research and auditing firm, as Europe and the Middle East are saturated, and the Chinese economy is declining.

Another factor that has helped strengthen the retail space is the change in suburban migration. As hybrid and remote work have become the norm, more people are moving from urban areas to the suburbs. This, in turn, has driven demand for outdoor shopping centers such as community areas, strip malls, and grocery-anchored shopping centers. According to CoStar Group, these grocery-anchored centers account for 25% of retail inventory in the U.S. and have just a 6% vacancy rate, its lowest level in 20 years.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (1)

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2)

Will Retail Grow in 2024?

Analysts expect the retail real estate space to stay strong through 2024, especially for outdoor retail centers. High construction costs have meant less new development, which is likely to increase prices as demand surges. This has also contributed to the low vacancy rate for retail over the past few years.

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Real estate firm CBRE expects the retail availability rate to end the year at 4.6%. And while it expects rent prices to dip below 2% in the first three quarters, prices will likely rise above 2% by the end of the year, the firm said.

With the Fed expected to cut rates as much as five times this year, this will likely ease the cost of borrowing, making retail and other real estate more appealing to investors.

Private equity firms are taking note, reports the Wall Street Journal. Many have been buying up retail properties since 2020, especially open-air centers. “You can buy open-air retail today with an immediate return on your purchase price in excess of your cost of debt,” Temerity Strategic Partners CEO Bruce Cohen told the Wall Street Journal.

Real estate investment trusts (REITs) are also taking note of the strength of the retail sector, as M&A activity picked up last year. Kimco Realty closed its acquisition of open-air shopping center owner RPT Realty on Jan. 2, while retail owner Regency Centers acquired Urstadt Biddle Properties in August 2023.

The Bottom Line

While commercial real estate is still in trouble, there appear to be opportunities for real estate investors in retail. Demand for retail space is expected to continue through 2024, although consumer spending could falter if higher interest rates continue.

Still, even with an economic correction, a decline in construction activity over the past few years means there’s strong demand for retail space. And with more people moving to areas with more space, suburban shopping centers are likely to remain in demand.

More from BiggerPockets: 2024 State of Real Estate Investing Report

After more than a decade of clearly favorable investing conditions, market dynamics have shifted. Conditions for investment are now more nuanced, and more uncertain. Download the 2024 State of Real Estate Investing report written by Dave Meyer, to find out which strategies and tactics are best suited to win in 2024.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (3)

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2024)

FAQs

Retail Investing Is Making Its Return—What It Means for CRE in 2024? ›

Economic and Consumer Trends Bolstering Retail CRE

What is the CRE outlook for 2024? ›

Overall, CRE maturities will rise to $929 billion in 2024, representing 20% of the $4.7 trillion in outstanding loans, with banks holding 47% of the maturing volume (Figure 2). The number of loans maturing this year has raised concerns about default risk and the potential for an increase in distressed assets.

What is a good ROI on an investment property? ›

In general, a good ROI on rental properties is between 5-10% which compares to the average investment return from stocks. However, there are plenty of factors that affect ROI.

What is a good rate of return on real estate investments? ›

Generally, a good ROI for rental property is considered to be around 8 to 12% or higher. However, many investors aim for even higher returns. It's important to remember that ROI isn't the only factor to consider while evaluating the profitability of a rental property investment.

How much do investors expect in return? ›

The average percentage of return that investors expect in a startup can vary widely depending on factors like industry, stage of the startup, and risk involved. However, many investors typically aim for returns in the range of 20% to 30% annually.

What is CRE predicted for 2024? ›

CRE OUTLOOK: INDUSTRIAL

Rates will stabilize at around 6.5% during the second half of 2024 – slightly above its 15-year average of 6.2%. Despite the increase in vacancies, rents will continue to increase by 4% to 8% after a year that saw rent growth exceed 15% in many markets.

What are the financial predictions for 2024? ›

Economic growth is projected to slow in 2024 amid increased unemployment and lower inflation. CBO expects the Federal Reserve to respond by reducing interest rates, starting in the middle of the year. In CBO's projections, economic growth rebounds in 2025 and then moderates in later years.

What is a good ROI for commercial real estate? ›

According to Nolo.com, the average ROI on any commercial property is between 6% and 12%, but it varies beyond that. The type of tenants significantly impacts the ROI, and for good reason. Some commercial investors follow a portfolio approach to receive a higher ROI.

What is the 2% rule for property investment? ›

What Is the 2% Rule in Real Estate? The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

Is 7% ROI good for real estate? ›

What one investor considers a “good” ROI might be considered “bad” for other investors. A “good” ROI is highly subjective because it largely depends on how risk-tolerant a particular investor is. But as a rule of thumb, most real estate investors aim for ROIs above 10%.

What is a realistic return on real estate? ›

Investment strategies affect the return on investment, and different types of properties attract investors employing different strategies. Residential properties generate an average annual return of 10.6%, while commercial properties average 9.5% and REITs 11.8%.

What is the 70 percent rule in real estate? ›

Put simply, the 70 percent rule states that you shouldn't buy a distressed property for more than 70 percent of the home's after-repair value (ARV) — in other words, how much the house will likely sell for once fixed — minus the cost of repairs.

Where is the highest ROI in real estate? ›

What state has the highest ROI on real estate? The state with the highest one-year ROI on residential single-family homes is Arizona with 27.42 percent, according to iPropertyManagement data. The next two highest states are Utah with 27.05 percent and Idaho with 27.02 percent.

What is a good ROI for retail? ›

What is a good ROI?
  • Technology: 28.87%
  • Capital goods: 16.19%
  • Basic materials: 15.26%
  • Health care: 12.62%
  • Retail: 12.18%
  • Energy: 11.85%
Feb 3, 2023

What is the safest investment with the highest return? ›

Overview: Best low-risk investments in 2024
  1. High-yield savings accounts. ...
  2. Money market funds. ...
  3. Short-term certificates of deposit. ...
  4. Series I savings bonds. ...
  5. Treasury bills, notes, bonds and TIPS. ...
  6. Corporate bonds. ...
  7. Dividend-paying stocks. ...
  8. Preferred stocks.
Apr 1, 2024

How much money do I need to invest to make $3,000 a month? ›

Imagine you wish to amass $3000 monthly from your investments, amounting to $36,000 annually. If you park your funds in a savings account offering a 2% annual interest rate, you'd need to inject roughly $1.8 million into the account.

What is the rate outlook for 2024? ›

The March Housing Forecast from Fannie Mae puts the average 30-year fixed rate at 6.7% during the first quarter of 2024, falling to 6.4% by year-end. This reflects an upward revision in Fannie's analysis: Just last month, the mortgage giant expected rates would dip below 6% at the end of this year.

Will there be a housing recession in 2024? ›

There probably won't be a housing recession in 2024 based on current expectations, as limited inventory is likely to push prices up further. Once rates drop, more buyers should re-enter the market as well.

What is the growth forecast for 2024? ›

The Economic Outlook projects steady global GDP growth of 3.1% in 2024, the same as the 3.1% in 2023, followed by a slight pick-up to 3.2% in 2025.

What is the consumer forecast for 2024? ›

Fitch revised its annual real consumer spending forecast for 2024 upward to 1.3% from 0.6%, reflecting the ongoing willingness and ability of consumers to draw down buffers of excess savings, which will likely support spending well into 2024.

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