Reptrak | Rolex rating (2024)

2023 Reputation Score

76.2

Strong

Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Last year, Rolex was ranked as the Most Reputable Company in the World. We credited their outstanding commitment to branding, consistent quality, ESG efforts, and air of luxury. GRT 2022 experienced a surge in luxury brands. We questioned whether 2021’s uncertainty led stakeholders to lean on structure. Rolex is still at an impressive #6 this year, communicating that their luxury status is storied, successful, and financially impervious due to their certainty.

Reptrak | Rolex rating (2024)

FAQs

What is the RepTrak scale? ›

Reptrak uses opinion data to measure these factors on a 0-100 scale to generate Reputation scores. The 7 independent Reputation Drivers are made up of 23 factor questions that respondents answer.

What are the 7 drivers of reputation? ›

The Reputation Institute uses the “RepTrak “ model that suggests that there are seven dimensions or drivers of reputation: products and services, innovation, leadership, workplace environment, citizenship, governance, and financial performance.

What is the RepTrak reputation index? ›

The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.

What does RepTrak measure? ›

The RepTrak platform calculates corporate reputation as a Reputation Score. ​ A variety of reputation-impacting factors influence reputation, including the 7 Drivers of Reputation which reveal how a stakeholder typically thinks and feels about a company.

How is reputation score calculated? ›

Most companies calculate your reputation score based on brand perception, social mentions, and market factors. That's one way of looking at it, but it doesn't tell you the whole story.

How to calculate reputation? ›

User reputation is based on the number of positive and negative ratings that are aggregated in the Feedback Score as well as the comments. Buyers or sellers can affect each other's Feedback Scores by only one point per week. Each positive rating counts for 1 point and each negative counts for -1 point.

What is the reputation score scale? ›

With Reputation, a “good” reputation score would be anything over 600 (on a scale that goes from 0 to 1,000).

What is the reputation score? ›

This allows you to benchmark your business and see how your business stacks up to the competition in terms of online reputation. The reputation score is calculated on a 1,000 point scale, where 1,000 is the highest possible rating on the scale and 0 is the lowest.

What are the 7 dimensions of reputation? ›

These constructs include: products and services (4 items), leadership (4 items), innovation (3 items), citizenship (3 items), governance (3 items), performance (3 items), and workplace (3 items). ...

What is a personal reputation score? ›

My reputation score refers to the impression people have of me or my business based on my credibility, reliability, and overall performance. It encompasses factors such as customer reviews, social media presence, online feedback, and industry reputation.

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