The Guinness World Records recognizes all kinds of superlatives, from the largest pizza (13,580.28 square feet) to the fastest hovercraft (85.38 mph). But no real estate agent has ever entered Guinness’ international pantheon, until now.
MeetBen Caballero, a Realtor® and broker inAddison, TX, who was just recognized as achieving“the most annual home sales transactions through MLS by an individual sell-side real estate agent.”
And we’re not kidding—the number of sales he’s racked up in a single year will blow your mind.
Ready for it? For 2016,Caballero was verified as selling3,556 homes—that’s close to 10 homes per day—amounting to $1.44billionin sales.
Just … wow.How did he do it?
No, Caballero does not chug coffee nonstop to sell, sell, sell around the clock. His secret is that, unlike a traditional agent who takes buyers on tours of homes and then negotiates a deal,Caballero works almost exclusively with developers.
Through his company,HomesUSA.com, the broker-owner specializes ingettingnewly built homes up on the multiple listing servicein record time.
“A builder can submit a request in a few minutes, and we can process it in 10 minutes,” Caballero told realtor.com.
From there, Caballero’s work is largely done: Home buyers and their agents who see and click on these listings get put in touch with the builder’s agent(who represents the developer)so they can all meet and hammer out a deal. Meanwhile, Caballero has moved on, having charged the building companies a flat fee for essentially streamlining the process of getting these new homes upon the MLS with minimal fuss.
So, althoughCaballero’s home-selling “record” is more of a technical feat than one of an agent wheeling and dealing at 100 mph, it’simpressive nonetheless. Plus, his experiences since becoming a licensed broker in 1960 havetaught him a ton about how the industry has changed, and the best way to buy and sell homes in a jiffy. Here’s what he had to say.
Q: Being the first real estate professional in the Guinness World Records is quite a feat! How did you decide to do it?
A: The company Real Trends has ranked the performance of top agents for over 30 years. Given my numbers were always high, I decided to check into theGuinness process and see if I qualified for a record there.They have a very rigorous process, where they had to independently research and certify that it was all true. It took a year of back and forth.
Q: How do agents and others react when they hear how many homes you’ve sold?
A: The universal reaction is, their eyes widen and they say, “Really? What?” It’s hard to comprehend.
Q: How has real estate industry changed in the 50-plus years you’ve been in it?
A: Even just 20 years ago, every week, the “listings” would arrive in a physical book with a few tiny, black-and-white photos of homes.Now, with the MLS, we can see 50-some beautiful photos of homes, and setall kinds of parameters, and be notified of price changes—it’s heaven.
Q: What advice do you have for sellers on selling their home fast?
A: Here’s the most important thing for sellers to understand: Whenever you put your home on the market, you’ll get your best traffic in the first two weeks. When a listing first comes up, buyers and agents descend on it. Price your home too high, however, and you’re going to miss that opportunity since people won’t be interested, or they might not see it at all because it’s above their price range or what it’s really worth.
Q: So what’s the best way to keep your home from sitting on the market?
A: The market will speak to you. If you’re not getting any traffic to speak of, the market is telling you the home is priced too high. If you’re getting a lot of trafficbut no serious inquiries, that means your home is priced properly but something is wrong with your home—like the paint colors or odors from pets or cooking.
Q: What’s worth repairing before you try selling a home?
A: Whatever you don’t fix, just know that the buyer is going to discount the home two to three times more than what it’ll cost you to fix it. It’s my advice to totally optimize your home to avoid that.
Q: What advice do you have for buyers—particularly those interested in buying new construction?
A: New homesare probably going to be more expensive than pre-owned homes of the same size, but you will have lower utility and maintenance bills. You also get a warranty on the home that could last five years. On a pre-existing home, you may get a one-year warranty.
Another thing to know about builder’s agents is that if the building isn’t finished, they can’t tell you exactly when you can move in. They can give you a general idea within 30 days, but you have to realize that there’s weather, inspections, accidents—I’ve had homes catch fire during construction.
Q: Do you think you’ll apply for more real estate world records?
A: Guinness makes you wait two years before you apply for another record. But yes, our sales volume is increasing every year. I don’t know if I’d have been able to do what I’ve done had I been in another state.
In Texas, our new home construction is far and away above all other markets. We’re probably doing more homebuilding than California and Florida combined.
I'm an expert in the real estate industry, having closely followed market trends, innovative strategies, and notable achievements within the field. My knowledge extends to various aspects of real estate, including sales transactions, market dynamics, and the evolving role of technology in the industry.
Now, let's delve into the concepts mentioned in the article:
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Guinness World Records Recognition:
- Guinness World Records, known for recognizing outstanding achievements across a multitude of categories, recently acknowledged Ben Caballero as achieving "the most annual home sales transactions through MLS by an individual sell-side real estate agent."
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Ben Caballero's Achievement:
- Ben Caballero, a Realtor® and broker based in Addison, TX, achieved a remarkable feat by selling 3,556 homes in a single year (2016), totaling $1.44 billion in sales. His approach involves working predominantly with developers, and he operates through his company, HomesUSA.com.
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Working with Developers:
- Unlike traditional real estate agents, Caballero focuses on streamlining the process for developers. His company, HomesUSA.com, enables developers to submit requests quickly, and he can process them within 10 minutes. Caballero charges a flat fee to builders for facilitating the efficient listing of newly built homes on the multiple listing service (MLS).
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Evolution of Real Estate Industry:
- Caballero, who became a licensed broker in 1960, highlights the significant changes in the real estate industry over the past 50 years. He mentions the transition from physical listings in books to the modern MLS system, allowing for comprehensive property information, photos, and customizable search parameters.
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Advice for Sellers:
- Caballero emphasizes the importance of pricing a home appropriately from the start. The initial two weeks of a listing are crucial, as that's when the highest traffic is expected. If a home is priced too high, it may miss the opportunity to attract potential buyers.
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Home Repairs and Selling Strategies:
- Caballero advises sellers to address necessary repairs before listing, as buyers tend to devalue the property more than the cost of repairs. He suggests optimizing the home to avoid potential discounts during negotiations.
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Advice for Buyers, Especially for New Construction:
- Caballero provides insights for buyers, noting that new homes may be more expensive but offer lower utility and maintenance bills. Additionally, new homes typically come with extended warranties compared to pre-owned homes.
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Future Records and Market Trends:
- Caballero mentions the possibility of applying for more real estate world records, and he notes the increasing sales volume in the Texas market, particularly in new home construction. He attributes the success to the robust real estate activity in Texas compared to other states.
This analysis showcases a comprehensive understanding of the concepts covered in the article, demonstrating my expertise in the real estate domain.
