Analyst Opinion
The Real Estate market in Brazil has been experiencing significant growth and development in recent years. Customer preferences:
Trends in the market:
One major trend in the Brazilian Real Estate market is the rise of affordable housing projects. Developers are focusing on creating housing options that cater to the needs of the middle-class population, which represents a significant portion of the market. These projects often offer smaller, more compact units that are priced competitively. Another trend is the development of mixed-use properties. These properties combine residential, commercial, and recreational spaces in a single location, providing residents with convenience and easy access to various amenities. This trend is driven by the desire for a more integrated and efficient lifestyle.Local special circ*mstances:
Brazil has a large population, and urbanization is a key driver of the Real Estate market. As more people move to cities in search of better job opportunities and a higher standard of living, the demand for housing increases. This has led to the development of new residential areas and the revitalization of older neighborhoods. Furthermore, Brazil has a diverse climate and geography, which influences the type of properties being developed. Coastal regions are popular for vacation homes and beachfront properties, while metropolitan areas are seeing a surge in high-rise condominiums and apartments.Underlying macroeconomic factors:
Several macroeconomic factors have contributed to the growth of the Real Estate market in Brazil. The country has experienced stable economic growth in recent years, which has increased consumer confidence and purchasing power. Additionally, low interest rates have made it more affordable for individuals to invest in properties and take out mortgages. Government initiatives and policies have also played a role in the development of the Real Estate market. Programs such as Minha Casa Minha Vida (My House My Life) have provided subsidies and incentives for low-income families to purchase homes, stimulating demand in the market. In conclusion, the Real Estate market in Brazil is witnessing growth and development driven by customer preferences for affordable housing, mixed-use properties, and sustainable solutions. The country's urbanization, diverse geography, stable economy, low interest rates, and government initiatives have all contributed to this positive trend.Methodology
Data coverage:
Figures are based on value of residential and commercial real estate, average real estate value, residential estate transactions and leases.
Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data from international organizations and industry associations. Next we use relevant key market indicators and data from country-specific associations such as GDP, price level index, household wealth, household size, number of renter and owner households, housing consumer spending per capita. This data helps us to estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are GDP per capita, population, number of renter and owner households, price level index, housing consumer spending per capita.
Additional Notes:
The market is updated twice per year in case market dynamics change. The impacts of the Russia-Ukraine war are considered at a country-specific level.
