Michael Bolla of Luxury Lofts and Homes (far right), hosted a gathering at 436 West 20th Street (building photos credit: Patrou Phelps) for female divorcees, at which matchmaker Janis Spindel (third from right) and Isabel Gilles, a New York Times best-selling author (second from right), spoke.
Divorced female, seeking apartment, immediately, any size, any neighborhood, any rent.
In a down market, some real estate agents say the only real motivators for people to sell or seek property may be the three D’s: death, divorce and debt. But they are tricky markets to reach.
To home in on those potential clients, some real estate agents accentuate the positive, selling their services as matchmakers. Others make it clear on their Web sites that, though they’re not lawyers, they’re familiar with the legal twists and turns of divorce.
Michael Bolla, director of sales for Upper East Side-based boutique brokerage firm Luxury Lofts and Homes, hosted a gathering Tuesday at his upscale Federal-style historic rental building at 436 West 20th Street, strictly for female divorcees, women experiencing divorce or women contemplating divorce. About 70 to 80 women, paying $40 a head, showed up.
Bolla said he wasn’t trying to rent apartments — though there are two available at 436 West 20th Street including the one in which the event was held — but had collaborated with Divalysscious Moms at divamoms.com to gather those whose lives had been touched by divorce and emphasize the positive.
Speaking at the forum on the garden floor at 436 West 20th Street was Isabel Gilles, a New York Times best-selling author who wrote “Happens Every Day: An All-To-True Story,” whose book focuses on how women can maintain a positive attitude throughout divorce, Bolla said. (Note: correction appended.)
“It was a series of speakers here to illustrate ways of preventing women from getting angry about this change in their lives,” Bolla said, “and how to manifest a positive attitude throughout the process.”
Besides Gilles, matrimonial attorney Peter Morris also spoke about the divorce process, and Janis Spindel, who bills herself as “America’s upscale matchmaker,” was on hand to talk about love and dating after divorce. Jeffrey Morrison spoke about the cumulative toll that divorce takes on the body and how to cope mentally and physically, while Lola Schnabel, a painter who is the daughter of artist and real estate developer Julian Schnabel, discussed the importance of creativity during the process of healing from divorce.
The historic building at 436 West 20th Street, dubbed the Chelsea Mansion, is a 10,000-square-foot property built in the early 1800s, renovated and converted to five rental apartments by Bolla along with his business partner Michael Daniel.
Celebrities like rocker Courtney Love and Olivier Sarkozy, the half-brother of French President Nicolas Sarkozy, currently call the building home.
The apartments, which rent for $15,000 a month for the first four floors to $37,500 a month for the duplex penthouse, are both available for the short and long-term.
As an enthusiast in real estate, I can provide a detailed analysis of the concepts and individuals mentioned in the article you provided. Michael Bolla, the director of sales for Luxury Lofts and Homes, hosted an event at 436 West 20th Street, emphasizing support for female divorcees. This event catered to women experiencing or contemplating divorce and featured various speakers and experts.
Luxury Lofts and Homes, the brokerage firm directed by Michael Bolla, organized the gathering not specifically to rent out available apartments but to create a supportive environment for women affected by divorce. The event featured Isabel Gilles, a New York Times best-selling author known for her book, "Happens Every Day: An All-To-True Story," which focuses on maintaining a positive attitude during divorce. Also present were speakers like matrimonial attorney Peter Morris, matchmaker Janis Spindel, and others addressing topics such as love, coping mechanisms, and healing post-divorce.
The event took place at the Chelsea Mansion, a historic property renovated into five rental apartments by Michael Bolla and his partner Michael Daniel. Notably, celebrities such as Courtney Love and Olivier Sarkozy have been residents of this building. The rental prices range from $15,000 a month for the lower floors to $37,500 a month for the duplex penthouse, available for both short and long-term leases.
The article touches on various key concepts in real estate and related industries, including:
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Real Estate Marketing Strategies: Highlighting how real estate agents approach unique niches, such as targeting individuals affected by major life changes like divorce.
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Targeted Event Marketing: Using events as a platform to engage potential clients or create community support, not solely for sales but also for networking and education.
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Specialized Services: The involvement of professionals like matrimonial attorneys, matchmakers, and speakers addressing coping mechanisms, indicating a specialized approach in real estate dealings with divorcees.
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Property Renovation and Celebrity Residences: Demonstrating the appeal and historical significance of renovated properties, with the added allure of celebrity tenants influencing market perception and value.
This scenario reflects the evolving nature of real estate strategies, where agents combine marketing, community engagement, and specialized services to connect with specific client demographics.
