Rapper Nas has teamed with the tech giant Google and others to raise $20 million in financial backing for South African gaming company Carry1st (2024)

Derek MajorJanuary 25, 2022January 25, 20228354

Rapper Nasir’ Nas’ Jones has teamed with the tech giant Google and others to raise $20 million in financial backing for South African gaming company Carry1st.

The Hollywood Reporter notes that League of Legends developer Riot Games and American venture capital firm Andreesen Horowitz were also included in the funding effort. All earnings will be used to expand Carry1st’s product and engineering teams and its content portfolio to grow its users.

Games released by Carry1st include SpongeBob: Krusty Cook-Off, Mine Rescue, Match League, and Football Clash. The company currently employs a team of 37 people across 18 countries.

Nas has started several business ventures outside of music, including Queensbridge Venture Partners, and has invested in Lyft, Robinhood, and PillPack.

“When I heard the word ‘investment’ in school, I was hooked,” Nas told FastCompany in 2014. “You invest your time, you can invest money, and it was just a matter of time before it all fell into place for me. That’s one of the things that I thought a lot about as a young kid—the guys behind the scenes who make things happen, help build people up, make dreams come true.”

According to THR, a 2021 report from Carry1st predicted that the number of games in sub-Saharan Africa would increase by 275% over the next decade, which could mean an almost 800% increase in revenue.

“We are delighted to be making our first investment in an Africa-headquartered company in Carry1st, a next-generation mobile games and fintech platform. We see immense opportunity for the company to mirror outstanding successes we’ve seen in markets like India, China, and Southeast Asia,” Andreesen Horowitz partner David Haber told THR.