R-rated movies have come to Disney+ | CNN Business (2024)

New York CNN Business

Disney+ just got a little more adult.

The streaming service added its first R-rated films in the US on Friday with “Deadpool,” “Deadpool 2” and “Logan.” The movies star Marvel superheroes, but as their ratings suggest, they’re decidedly not kid-friendly.

That’s a notable shift in the content strategy for Disney+: Since its 2019 launch, the service has focused its US content on titles for the whole family, rated PG-13 and below.

That kid-centered approach has worked out well so far, as Disney+ has garnered nearly 140 million subscribers in under three years. But now the service must keep growing, and it needs content for all ages if it wants to compete with Netflix (NFLX) and other rivals.

That’s likely why the service has added more adult fare in the last few months, including several Marvel series that originally streamed on Netflix, such as “Daredevil,” “The Punisher” and “Jessica Jones.” Along with the three films added on Friday, those series are more gritty and violent than the Marvel content already on Disney+.

Does this mean Disney+ will be overrun with R-rated, mature content? Probably not, as Disney’s bread and butter is still family fare.

Still, though it’s just three rated-R films on the service, it’s clearly a strategic shift for Disney+ with carefully chosen titles. It also helps that Disney+ is adding films that are very popular. The “Deadpool” films, which came out in 2016 and 2018 starring Ryan Reynolds as the sardonic superhero, made over $1.5 billion combined at the worldwide box office.

And 2017’s “Logan,” which stars Hugh Jackman as the grizzled mutant Wolverine, notched more than $600 million worldwide and was critically acclaimed, including an Academy Award nomination for best adapted screenplay.

R-rated movies have come to Disney+ | CNN Business (2024)

FAQs

R-rated movies have come to Disney+ | CNN Business? ›

Disney+ just got a little more adult. The streaming service added its first R-rated films in the US on Friday with “Deadpool,” “Deadpool 2” and “Logan.” The movies star Marvel superheroes, but as their ratings suggest, they're decidedly not kid-friendly.

Has Disney ever done a rated R movie? ›

Disney never releases R-rated films under the "Disney" brand; all of these films are published by subsidiaries and thus only indirectly Disney-related, and will generally not receive in-depth coverage here beyond pages on the films themselves.

Is there 18 content on Disney+ plus? ›

Content is intended for audiences 15 and over only, and may include some depictions of violence, inappropriate language, and mild suggestive themes. Content is restricted to adults 18 and over only, and may include explicit sexual activity, violence, and drug usage.

What company is R-rated Disney? ›

Feature films released under the Touchstone label were produced and financed by Walt Disney Studios, and featured more mature themes targeted at adult audiences than typical Walt Disney Pictures films. As such, Touchstone was merely a pseudonym label for the studio and did not exist as a distinct business operation.

What is Disney's first R-rated movie? ›

More than any other Hollywood studio, Disney has carefully nipped and tucked its image to be synonymous with pristine, family-friendly entertainment. But that doesn't mean it's never made a rated-R movie—in fact, the first R-rated movie by Disney was Down and Out in Beverly Hills, released in 1986.

Why can't i see Rated R movies on Disney Plus? ›

Parental Control settings

Since some content on Disney+ is only appropriate for mature audiences, such content may not appear on the Disney+ app or website if the Content Rating is set too low on the profile. The account owner can always raise or lower the Content Rating for the profile as desired.

Will Deadpool 3 be rated R? ›

Deadpool 3 No Longer Will Be Marvel's Only R-Rated MCU Movie (Confirmed) - IMDb. The director of an upcoming MCU film just confirmed that it will be rated R, meaning that it will join Deadpool 3 as the only movies in the franchise to achieve the mature rating.

What is the most adult thing on Disney Plus? ›

The 25 best Disney+ movies for adults
  • 01 of 25. 10 Things I Hate About You (1999) ...
  • 02 of 25. 20,000 Leagues Under the Sea (1954) ...
  • 03 of 25. Avatar (2009) ...
  • 04 of 25. Black Panther (2018) ...
  • 05 of 25. Blackbeard's Ghost (1968) ...
  • 06 of 25. Dan in Real Life (2007) ...
  • 07 of 25. Deadpool (2016) ...
  • 08 of 25. Free Guy (2021)
Apr 3, 2024

Does Disney+ have movies for adults? ›

Disney+ offers a variety of adult-focused movies, including violent action films, intense dramas, and complex stories. These movies feature big-name stars and acclaimed directors, making them worth checking out.

Does Disney Plus have adult shows? ›

Star content on Disney+ offers a range of shows and movies beyond family-friendly content, catering to adult audiences with diverse tastes. Marvel's Defenders Saga, set in NYC, explores street-level vigilantes with a gritty tone, providing a unique take on the MCU for mature viewers.

What is the Disney rating V? ›

This program may contain one or more of the following: intensely suggestive dialogue (D), strong coarse language (L), intense sexual situations (S), or intense violence (V). This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17.

How do I change my Disney to Rated R? ›

Step 1 – On the profile selection page, select “Edit Profiles” and choose which profile you'd like to set a maturity level on. Step 2 – At the bottom of the profile page, find “Content rating” under “Parental Controls”. Step 3 – Choose which maturity level you would like for the profile.

What does R mean on Disney plus? ›

R — Restricted

Contains some adult material. Parents are urged to learn more about the film before taking their young children with them.

What Marvel movie is R-rated? ›

Blade will be the MCU's second R-rated movie, director Yann Demange has confirmed in a new interview, joining Deadpool 3. As expected it will follow in the footsteps of the original 1998 film, which was also rated R for "strong, pervasive vampire violence and gore, language, and brief sexuality."

Has Marvel ever made a rated R movie? ›

Well, there's been R-Rated Marvel films already. Blade, Blade 2, Deadpool, Deadpool 2, Logan…. If you mean what would a R-rated MCU film look like, think of the Netflix shows like Jessica Jones or DareDevil. And then put that on a movie scale.

Does Disney own Deadpool now? ›

Disney bought 21st Century Fox in 2019, scooping up the rights to Deadpool, the X-Men, and the Fantastic Four, which are all immensely popular characters in comic book fandom.

Is there TV-MA on Disney plus? ›

Users can set Content Ratings for each profile*. Once set, shows and movies rated higher than the profile's content rating will not be shown while browsing or searching Disney+. Please note that the Content Rating for the primary profile and any profile associated with a date of birth 18 or older will default to TV-MA.

Why is Deadpool rated R? ›

It has lots of graphic violence, sex (including partial nudity), adult humor, and nonstop strong language. Unlike most other Marvel superhero films, which only hint at romance, include just a few curse words, and skip the gore, Deadpool is decidedly grown-up, bloody, and raunchy by comparison.

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