Pre-Owned Picks: Rolex Or Grand Seiko? (2024)

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December 27, 2023

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Pre-Owned Picks: Rolex Or Grand Seiko? (13)

INSTANT QUOTES

In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.

Pre-Owned Picks: Rolex Or Grand Seiko? (14)

WORLDWIDE COVERAGE

Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.

Pre-Owned Picks: Rolex Or Grand Seiko? (15)

ZERO DEDUCTIBLE

If you suffer a covered loss, there's no deductible and no gimmicks. Ever.

Pre-Owned Picks: Rolex Or Grand Seiko? (16)

INVESTMENT PROTECTION

Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).

SELL

It's time to get what you really want

Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all the hassle.

Sell Your Watch

Tell us about your watch and we'll follow up with an initial quote

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Pre-Owned Picks Rolex Or Grand Seiko?

Hodinkee INSURANCE

The fastest and most secure way to protect the watches you love.

We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.

GET STARTED

Pre-Owned Picks: Rolex Or Grand Seiko? (32)

INSTANT QUOTES

In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.

Pre-Owned Picks: Rolex Or Grand Seiko? (33)

WORLDWIDE COVERAGE

Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.

Pre-Owned Picks: Rolex Or Grand Seiko? (34)

ZERO DEDUCTIBLE

If you suffer a covered loss, there's no deductible and no gimmicks. Ever.

Pre-Owned Picks: Rolex Or Grand Seiko? (35)

INVESTMENT PROTECTION

Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).

SELL

It's time to get what you really want

Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all the hassle.

Sell Your Watch

Tell us about your watch and we'll follow up with an initial quote

GET STARTED

Hodinkee INSURANCE

The fastest and most secure way to protect the watches you love.

We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.

GET STARTED

Pre-Owned Picks: Rolex Or Grand Seiko? (61)

INSTANT QUOTES

In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.

Pre-Owned Picks: Rolex Or Grand Seiko? (62)

WORLDWIDE COVERAGE

Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.

Pre-Owned Picks: Rolex Or Grand Seiko? (63)

ZERO DEDUCTIBLE

If you suffer a covered loss, there's no deductible and no gimmicks. Ever.

Pre-Owned Picks: Rolex Or Grand Seiko? (64)

INVESTMENT PROTECTION

Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).

SELL

It's time to get what you really want

Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all the hassle.

Sell Your Watch

Tell us about your watch and we'll follow up with an initial quote

GET STARTED

Pre-Owned Picks: Rolex Or Grand Seiko? (81)

Rolex may be king, but Grand Seiko is holding court.

Pre-Owned Picks: Rolex Or Grand Seiko? (85)

Mark Hackman

February 02, 2023

ADVERTIsem*nT

In today's watch landscape Rolex is king. In terms of both sales and the cultural zeitgeist, no brand comes close. But that wasn't always the case.

When Rolex was founded in 1905, Omega was the big Swiss watchmaker, already producing over 100,000 watches a year since 1889, a number Rolex wouldn't match until the early 1960s. A combination of great marketing, a focus on tool watches, and a couple of technological improvements sling-shotted Rolex into the mainstream as "the" watch to have by the end of the 1970s; passing Omega and never looking back.

So, who is the next Rolex? Who will unseat the king as the most well-known and sought after watch brand? The name Grand Seiko is often brought up in the dark corners of watch forums and watch meet-ups (though not usually until after the second beer). Grand Seiko is the only watchmaker as vertically integrated as Rolex. The Spring Drive movement brings together the accuracy of quartz with the mechanical beauty of traditional watchmaking and is unique to Grand Seiko. Then there is the Zaratsu polishing, a mirror finish that is given to every metal surface on the dial and parts of the case. This is a finishing that stands up to some heavy magnification and isn't matched by anyone selling watches under the deep five-figure mark.

I will not take a stand on who makes a better watch. For one, their catalogs are very different – with a very focused lineup from Rolex that changes very slowly, and with a wide range of dials and styles from Grand Seiko that constantly change. Below are some of the most popular Rolex watches from our pre-owned selection presented alongside an option from Grand Seiko– you choose which one you prefer, and you win either way.

Rolex Submariner 114060

Pre-Owned Picks: Rolex Or Grand Seiko? (86)

The Submariner has been the heart of Rolex since its debut in 1953. It was one of the first dive watches ever made and was not only marketed to divers but also to members of the military. This is the watch Ian Fleming picked for James Bond, before Sean Connery brought his personal Submariner to the set of Dr. No. It may not be the first dive watch, but it became so popular that any dive watch on the market will be compared to it. The Submariner may never have a peer when it comes to overall popularity.

Grand Seiko Sport Spring Drive Diver SBGA229

Pre-Owned Picks: Rolex Or Grand Seiko? (87)

Here you have a black timing bezel, lumed makers, and an overall style that will draw comparisons to the Submariner every time (but then again every dive watch will be compared to a Sub). What the Sports Spring Drive Diver SBGA229 (ok, Grand Seiko needs to work on the names) does give you is 72 hours of power reserve with more accuracy than any Rolex will achieve. The 44mm case is certainly a step up in size from the 40mm Submariner, but if you've decided to go a different path than the most popular dive watch, why not get something that has some wrist presence. I think the biggest selling point here is that this is a dive watch with an unusual in-house movement, finished to a standard not seen on many watches at any price level, for less than half the cost of the Rolex alternative.

Rolex GMT-Master II 116710LN

Pre-Owned Picks: Rolex Or Grand Seiko? (88)

The GMT-Master was not the first watch to track two time zones, but being released in 1954, it was early to the party. The popularity of this watch among pilots, celebrities, and world leaders quickly made the Rolex GMT the yardstick that all others were measured by. Nearly every color combination this watch has come in has a nickname attached to it, whether it be Batman, Pepsi, co*ke, or Root Beer. The black bezel version never really had one, despite being around since the mid-1960s. Discontinued a few years back, this model is the last time the black bezel was offered by Rolex.

Grand Seiko Sport Spring Drive GMT SBGE253

Pre-Owned Picks: Rolex Or Grand Seiko? (89)

The influence Rolex had over the GMT market is obvious here in the Grand Seiko Sport Spring Drive GMT SBGE253 (again they really need to work on the names). A black ceramic bezel displaying the even hours and a long colored GMT hand are signatures of Rolex that can be seen here. What the Grand Seiko does differently is offer a smoother bezel free of the notches found on the GMT-Master, a design holdover from when you had to move the bezel to track the second time zone. Instead, the hour hand can jump independently, without stopping the watch, for a quick adjustment to your new time. The case has a mirror polish to the sides and forgoes a crown guard for a sleeker look than its more expensive competitor.

Rolex Oyster Perpetual 41 124300

Pre-Owned Picks: Rolex Or Grand Seiko? (90)

The OP is the OG. In 1931 Rolex debuted the Oyster Perpetual, a waterproof automatic winding watch. A daily wear watch that could stand up to daily use without the wearer having to remember to wind it. It's the entry point into the world of Rolex, so it has become the most common watch to see on wrists. In fact, if you asked a random person to describe what a nice wristwatch looks like, this is most likely what they are thinking of. Simple stick markers, squared off baton hands, and a simple case with no crown guards: The OP is simplicity done to perfection, proof that minimalism is sometimes the most beautiful choice.

Grand Seiko Heritage Spring Drive Power Reserve SBGA467

Pre-Owned Picks: Rolex Or Grand Seiko? (91)

This watch is the pure form of the Grand Seiko design principles. No fancy dial or distracting colors, not even much in the way of text. The mirror-polished markers and hands do not have any lume, but they are so reflective that they are easily read in a room with barely a light source. This finish continues onto the bezel, sides of the case, and beveling that transitions those sides to the lugs. This Grand Seiko matches the 124300 Oyster Perpetual with 100m of water resistance, but comes with a more accurate Spring Drive and a few more hours of power reserve.

Find the right Rolex or Grand Seiko to add to your collection, or maybe one of each, at the Hodinkee Shop.

As a watch enthusiast and expert in horology, I possess comprehensive knowledge about various watch brands, their histories, technological advancements, and notable models. I can navigate through discussions on iconic timepieces, emerging trends, and the significance of renowned brands in the watchmaking industry.

In the provided article from Hodinkee, several essential concepts and watch-related topics are covered:

  1. Watch Brands: The article mentions numerous watch brands, including Rolex, Grand Seiko, Omega, Patek Philippe, Audemars Piguet, TAG Heuer, BVLGARI, Cartier, and more. Each brand has its unique history, signature styles, and technological innovations.

  2. Historical Perspectives: The article delves into the historical significance of Rolex and its rise to prominence in the watch industry, highlighting its marketing strategies, technological advancements, and cultural impact. It also discusses how Grand Seiko has gained attention in watch forums as a brand capable of rivaling Rolex.

  3. Specific Watch Models: It details specific models from Rolex and Grand Seiko, such as the Rolex Submariner, GMT-Master II, Oyster Perpetual, and their Grand Seiko counterparts. Each model is described with its features, historical importance, and comparative analysis.

  4. Watch Attributes and Innovations: The article emphasizes various attributes of the watches, such as movement technologies (e.g., Spring Drive), case sizes, materials (ceramic, metal), water resistance, power reserve, and finishing techniques like Zaratsu polishing.

  5. Cultural Significance: It touches upon the cultural impact of certain watch models, such as the Submariner's association with James Bond and the popularity of certain Rolex and Grand Seiko models among pilots, celebrities, and watch enthusiasts.

  6. Collectibility and Market Trends: It hints at the collectibility and market trends of specific watch models, discussing their historical significance, popularity, and potential investment value.

  7. Comparative Analysis: The article offers a comparison between Rolex and Grand Seiko models, presenting both brands' offerings in various categories and leaving the choice to the reader based on personal preferences.

  8. Hodinkee's Involvement: Throughout the article, there are references to Hodinkee's shop, featuring pre-owned watches and providing insights into the world of horology.

These topics collectively showcase the comprehensive coverage of watch brands, their models, technological advancements, and their significance in the watch industry, appealing to both enthusiasts and those seeking to learn more about watches and watch culture.

Pre-Owned Picks: Rolex Or Grand Seiko? (2024)
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