United States
Top Selling Watch Brands:
- Rolex
- Omega
- Breitling
- Top Watch Model:
- Rolex Datejust
U.S. Pre-Owned Luxury Watch Revenue $5.1M
Rolex gave President Dwight D. Eisenhower a Datejust as agift in honor of his work in WWII.
The Rolex Datejust is easily one of the most recognizablewatches in in the brand's lineup. This iconic model is reliabletimepiece with seemingly unlimited configurations - from cases madeof precious metals to unique dials featuring captivating colors. Aswe know, the average U.S. consumer loves to have options which islikely why collectors from this country opt for a Rolex Datejust.
Canada
Top Selling Watch Brands:
- Tudor
- Rolex
- Omega
- Top Watch Model:
- Tudor Black Bay
Canada Pre-Owned Luxury Watch Revenue $94K
Originally registered in 1926, Tudor is a sub-brand of Rolex
The Tudor Black Bay timepiece captures the essence of thebrand's 60 years of diving history. These pieces draw inspirationfrom Tudor's past with a prominent winding crown similar toref.7924, while its angular "Snowflake" hands were borrowed formtheir watches used by the French National Navy. We can onlyspeculate that Canada's inclination for Black Bay watches relates totheir French-Canadian roots, or maybe it's the "Snowflake" handsthat remind them of home.
United Kingdom
Top Selling Watch Brands:
- Rolex
- TAG Heuer
- Patek Philippe
- Top Watch Model:
- Rolex Datejust
UK Pre-Owned Luxury Watch Revenue $82K
A Datejust was worn in British film Get Carter in 1971
After 1945, Rolex’s revolutionary date display became thewatchmaking standard. With automatic winding, extreme precision, andhigh water resistance, it’s a very practical piece much likecollectors in the UK. They value wearability and versatility, sothey opt for something they can wear to the office and on the town.
Singapore
Top Selling Watch Brands:
- Rolex
- Panerai
- Audemars Piguet
- Top Watch Model:
- Rolex Submariner
Singapore Pre-Owned Luxury Watch Revenue $50K
The Rolex Submariner is water resistant up to 300m
Nestled between the Indian Ocean and South China Sea, it is nosurprise that the most popular pre-owned watch model purchased bycollectors in Singapore is the Rolex Submariner. This rugged yetelegant dive watch is one of the oldest models in the brand’scatalog and continues to enjoy a legendary status. Despite itslengthy history, this sleek and functional timepiece reminds us ofSingapore’s impressive infrastructure and modern artwork.
Australia
Top Selling Watch Brands:
- Omega
- Rolex
- Omega
- Top Watch Model:
- Omega Seamaster
Australia Pre-Owned Luxury Watch Revenue $40K
The Ploprof Omega Seamaster has the highest water resistanceup to 1,200m
Surrounded by seas, Australia is recognized for its surfculture, diving destinations, and fascinating wildlife. For thosethat live there all year, looking for a practical pre-owned watch issimple—it must be water resistant, durable, and reliable. Perfectfor that much desired beach to tux look, the Omega Seamasterdelivers on all fronts, offering wearers a wide range of styles andimpressive functions.
Japan
Top Selling Watch Brands:
- Omega
- Rolex
- IWC
- Top Watch Model:
- Omega Speedmaster
Japan Pre-Owned Luxury Watch Revenue $17K
The Speedmaster landed on the moon in 1969. Nearly 20 yearslater in 1990, Japanese probes orbited the moon.
It may just be a coincidence, but Japan is among the fewcountries that have launched successful space missions to themoon—perhaps foreshadowing their inclination toward the infamousMoonwatch. On a more practical note, the Omega Speedmaster deliversextreme precision, reliable functionality, and a striking designthat catches the attention of collectors. With limited editions andunique iterations, the intrigue and exclusivity surrounding thismodel has only heightened its reputation, making it highly soughtafter by those near and far.
Hong Kong, China
Top Selling Watch Brands:
- Rolex
- F.P. Journe
- Patek Philippe
- Top Watch Model:
- Rolex Datejust
Hong Kong Pre-Owned Luxury Watch Revenue $44K
Datejust watches are COSC-certified chronometers
As a one of the most densely populated cities in the world,Hong Kong also has the most skyscrapers—nearly double that of NewYork City. But how does this relate to their taste in timepieces?The Rolex Datejust was the top selling pre-owned model in Hong Kong,and with its almost endless amount of iterations and practicaleveryday wearability, it’s easy to see why. As the hustle and bustleof this big city offers residents numerous options when it comes tofood, entertainment, and occupation, they appreciate the same whenshopping for a luxury watch. Plus, an everyday piece that matchesnearly any attire is perfect for those who are on the move.
Germany
Top Selling Watch Brands:
- Breitling
- Seiko
- Panerai
- Top Watch Model:
- Omega Speedmaster
Germany Pre-Owned Luxury Watch Revenue $20K
Omega added “Professional” to the Speedmaster dials in 1964
Germans opt for innovative and precise watches from brandslike Breitling and Omega. The Omega Speedmaster is a favorite model,known for its reliable and rugged character. This sporty chronographis a practical choice for professionals living in Frankfurt, as itcan be easily worn from the office to a weekend soccer match.
Switzerland
Top Selling Watch Brands:
- Rolex
- Patek Philippe
- Omega
- Top Watch Model:
- Rolex Submariner
Switzerland Pre-Owned Luxury Watch Revenue $36K
The Submariner was introduced to the public in 1954
Home to some of the top luxury watch brands in the world,Switzerland is a watchmaking mecca. Geneva is one of Switzerland’smost important watchmaking cities, where brands like Rolex and PatekPhilippe remain headquartered to this day. Switzerland also boastsfamous diving spots such as Ticino and the Verzasca River. Whetherscuba diving, exploring the Swiss Alps, or walking the streets ofZurich, the Swiss opt for the Rolex Submariner because of itsversatile and sporty style.
United Arab Emirates
Top Selling Watch Brands:
- Rolex
- Cartier
- Audemars Piguet
- Top Watch Model:
- Rolex Datejust
United Arab Emirates Pre-Owned Luxury Watch Revenue $97K
The Datejust is known as the “classic watch of reference”
The United Arab Emirates draws millions of tourists each yearto their two largest cities, Dubai and Abu Dhabi. Dubai is home toimpressive architecture, like the world’s tallest building, BurjKhalifa, at 2,717 feet. Since 2015, Dubai Watch Week has hosted oneof the largest non-commercial events for the international watchcommunity. This event allows collectors, brands, watchmakers, andthe media to connect and share the latest in the industry. As manywatch enthusiasts and collectors tend to gravitate toward Rolex,it’s no surprise that one of the top selling models in the UAE isthe Rolex Datejust. This quintessential model is an essential forbusy professionals in Dubai’s urban environment.
All purchase data presented in this article are based on 2017-2021 WatchBox internal Sales data. Additionally, supplemental information for each country was pulled from highly-vetted sources outlined in the resources section.
Sources:
- https://www.statista.com/outlook/cmo/luxury-goods/luxury-watches-jewelry/worldwide?currency=usd
- https://www.investopedia.com/insights/worlds-top-economies/#13-australia
- https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)
- https://www.millenarywatches.com/facts-about-rolex-datejust/
- https://www.hindustantimes.com/india-news/chandrayaan-sets-for-moon-touchdown-these-countries-have-been-there/story-zesVdCOZb9OTqVeEcOOL6J.html
- https://www.dubaiwatchweek.com/about-us/
- https://www.rolex.com/watches/datejust.html