Pre-IPO Placement: Definition, How It Works, Example (2024)

What Is a Pre-IPO Placement?

A pre-initial public offering (IPO) placement is a private sale of large blocks of shares before a stock is listed on a public exchange.The buyers are typically private equity firms, hedge funds, and other institutions willing to buy large stakes in the firm. Due to the size of the investments being made and the risks involved, the buyers in a pre-IPO placement usually get a discount from the price stated in the prospective for the IPO.

Key Takeaways

  • A pre-IPO placement is a sale of large blocks of stock in a company in advance of its listing on a public exchange.
  • The purchaser gets the shares at a discount from the IPO price.
  • For the company, the placement is a way to raise funds and offset the risk that the IPO will not be as successful as hoped.

Understanding the Pre-IPO Placement

From the perspective of a young company, a pre-IPO placement is a way to raise money before going public. It also is a way to offset the risk that the IPO price will prove to be optimistic, and the price will not go up immediately after it opens. Moreover and often, investors in these private sales are institutional investors and help the company with governance matters and getting institutionalized before going IPO.

From the buyer's perspective, the amount per share may be discounted from the expected IPO price, but there is no way to know the price per share that the market will actually pay. In fact, the purchase is typically made without a prospectus and with no guarantee that the public listing will occur. The discounted price is compensation for this uncertainty.

Not many individual investors take part in pre-IPO placements. They are generally restricted to 708 investors, as the IRS calls them. These are high-net-worth individuals with a sophisticated knowledge of the financial markets.

The company, however, does not want these private buyers to immediately sell all their shares if their stock soars once it opens on an exchange. To prevent this, a lock-upperiod is generally attached to the placement, preventing the buyer from selling shares in the short-term.

An Example of Pre-IPO Placement

Plenty of investors were excited about the impending IPO of Alibaba Group, the e-commerce conglomerate based in China, when it announced it would be listed on the New York Stock Exchange as BABA in September 2014.

In advance of its public debut, Alibaba opened up a pre-IPO placement for large funds and wealthy private investors. One of the buyers was Ozi Amanat, a venture capitalist based in Singapore. He purchased a block of $35 million of pre-IPO shares at a price below $60 per share and then allocated the shares among Asian investors who had ties to his fund, K2 Global.

Pre-IPO placements are generally open only to high-net-worth individuals with a sophisticated knowledge of the financial markets.

On its first day of public trading, BABA closed just below $90 per share. As of the start of November 2020, it was trading at above $276 per share.

You might suspect that Alibaba's management regretted that pre-IPO placement. However, the money paid by Amanat and other investors ensured that the company had adequate funding before its IPO and mitigated the risk for Alibaba that the IPO would not be as successful as the company hoped. And it certainly worked out well for Amanat's clients.

As an expert with a demonstrable understanding of financial markets, particularly in the context of pre-initial public offering (IPO) placements, I can provide comprehensive insights into the concepts covered in the article.

Pre-IPO Placement Overview: A pre-IPO placement involves the private sale of substantial blocks of shares before a company is officially listed on a public exchange. This strategic financial move is typically orchestrated to raise capital before the company goes public, serving as a means to mitigate the risks associated with an IPO that may not perform as optimistically as anticipated.

Buyers and Discounts: The buyers in a pre-IPO placement are usually private equity firms, hedge funds, and other institutional investors. These entities are willing to acquire significant stakes in the company, often at a discounted price compared to the IPO valuation. The discount serves as compensation for the risks involved and the uncertainty surrounding the actual market price when the stock becomes publicly listed.

Purpose for Companies: From the perspective of the company undergoing a pre-IPO placement, it's a strategic move to raise funds and hedge against potential challenges in the public market. The infusion of capital provides financial stability, and the involvement of institutional investors can contribute to governance matters and institutionalizing the company before it goes public.

Investor Restrictions: Participation in pre-IPO placements is typically restricted to sophisticated investors, often referred to as 708 investors by the IRS. These individuals are high-net-worth and possess a deep understanding of financial markets. The nature of pre-IPO placements involves a level of uncertainty, as purchases are made without a prospectus, and there's no guarantee that the public listing will occur.

Lock-up Period: To prevent immediate selling of shares by private buyers once the stock is publicly listed, a lock-up period is commonly imposed. This period restricts the buyer from selling their acquired shares in the short term, ensuring stability in the market and preventing potential negative impacts on the stock's value.

Case Example - Alibaba Group: The article cites the example of Alibaba Group's pre-IPO placement before its listing on the New York Stock Exchange in September 2014. Notably, investors like Ozi Amanat engaged in a pre-IPO placement, purchasing a substantial block of shares below the expected IPO price. This move ensured Alibaba had adequate funding before the IPO, mitigating the risk of an unsuccessful public debut. The subsequent success of Alibaba's stock on the public market proved beneficial for both the company and the investors involved in the pre-IPO placement.

In conclusion, a pre-IPO placement is a strategic financial maneuver that involves complex considerations for both the company and investors. It addresses financial uncertainties, raises capital, and establishes a foundation for a successful public listing. The case of Alibaba Group exemplifies how a well-executed pre-IPO placement can contribute to a company's long-term success.

Pre-IPO Placement: Definition, How It Works, Example (2024)
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