Prada doesn’t go on sale. It just doesn’t. But it’s 2020 and God dammit, anything can and will happen. Just the other week Gucci was up to 50 percent at Gilt. And so at Rue La La, a members-only store where account holders can shop designers at a discount for limited periods of time, Prada prices right now start at under $100. No, that isn’t a typo.
For just under $100, you can actually buy a pair of Prada sunglasses that originally retailed for $370. Usually anything where the word Prada is even remotely visible retails for hundreds of dollars and yet, these sunglasses are more affordable than most spring dresses right now. If you’re a fan of the brand for the logo-mania aspect, shoes start at under $200 but the pointy-toe mules with the actual brand logo are up for grabs too. From an original price of $750, they’re down to $450. And who could forget the Prada patent logo slide? That’s finally under $500.
Shop Prada on Sale at Rue La La:
Accessories, starting at $100
Shoes, starting at $200
Handbags, starting at $719
Clothing, starting at $250
Health & Beauty, starting at $45
And while shoes are great, even though we aren’t going anywhere, the real steal from the sale is the bags. Of course, Prada bags are also what most people think of when they imagine Prada, and the Rue La La sale doesn’t disappoint. It’s almost too good to be true, but 2020 has put us through a lot and really we all deserve a free Prada bag at this point (or ten). Since that isn’t going to happen, we’ll settle for the discounts. The Prada Belle Leather Tote is nearly $2,000 off (!!!), the Prada Logo Canvas Tote is under $1,000 (!!!), and a vintage-looking shoulder bag is also just $919.
Like we’ve already said, we have never, ever seen Prada go this steeply on sale, so sign up for a free Rue La La membership and shop fast. Pieces are bound to sell out quick and we’ve rounded up some of the best deals below.
Prada Belle Leather Tote
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Shop now: $1,800 (Originally $3,750); ruelala.com
Prada Leather Pointy-Toe Mule
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Shop now: $450 (Originally $750); ruelala.com
Prada Logo Leather Loafer
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Shop now: $550 (Originally $750); ruelala.com
Prada Logo Canvas Tote
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Shop now: $719 (Originally $1,150); ruelala.com
Prada Logo Patent Sandal
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Shop now: $470 (Originally $590); ruelala.com
Prada Metallic Leather Mule
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Shop now: $379 (Originally $690); ruelala.com
Prada Leather Continental Wallet
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Shop now: $640 (Originally $795); ruelala.com
Prada Logo Patent Sandal
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Shop now: $600 (Originally $850); ruelala.com
Prada Nylon & Leather Tote
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Shop now: $950 (Originally $1,220); ruelala.com
Prada Leather Bowling Crossbody
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Shop now: $1,400 (Originally $1,750); ruelala.com
Prada Sidonie Leather Shoulder Bag
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Shop now: $2,400 (Originally $3,100); ruelala.com
Prada Red Trouser Pant
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Shop now: $323 (Originally $670); ruelala.com
Absolutely, this article delves into a surprising occurrence – Prada, a brand notorious for rarely discounting its products, offering substantial markdowns in 2020. Rue La La, a members-only shopping platform, became an unlikely host to this event, featuring various Prada items at significantly reduced prices. As someone well-versed in fashion and retail trends, this deviation from Prada's traditional sales strategy is quite the anomaly.
Let's break down the concepts and elements in this article:
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Prada's Pricing Strategy: Prada is known for its rarity in offering discounts, creating an exclusivity factor around its brand. This rarity is a key component of luxury brand perception, maintaining high prices to sustain a premium image.
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Rue La La's Platform: It's a members-only online store offering discounted designer goods for limited periods. The platform's structure allows for exclusive access to deals, which might not be found elsewhere.
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Discounted Prada Items: The article lists various Prada products available at significant markdowns:
- Accessories: Sunglasses at under $100 (originally $370) and wallets, sandals, and mules at reduced prices.
- Shoes: Starting at under $200, including pointy-toe mules and logo shoes.
- Handbags: Prices starting at $719, featuring leather totes, canvas totes, and shoulder bags at substantial discounts (up to $2,000 off).
- Clothing: Includes trousers starting at $323 (originally $670).
- Health & Beauty: Products starting at $45.
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Noteworthy Deals: The article emphasizes the exceptional discounts, especially on the Prada Belle Leather Tote (nearly $2,000 off), the Logo Canvas Tote (under $1,000), and various shoes and accessories.
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Rarity of Prada Sales: The article emphasizes the unprecedented nature of this sale, highlighting that such steep discounts on Prada items are highly uncommon.
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Urgency of Purchase: Given the anticipated demand due to the rarity of such discounts, the article urges quick action, indicating that items might sell out fast.
This event marked a departure from the norm in luxury retail and became a talking point within the fashion community due to Prada's atypical discounting. The rarity of this sale likely attracted considerable attention and demand from fashion enthusiasts and bargain hunters alike.
