According to a study on podcast consumption in the United States in 2022, the generation with the highest penetration rate was the group of millennials with 59 percent of respondents stating that they had listened to a podcast within the last month in December 2022. The format also proofed to be popular among Gen Z in 2022, with 63 percent of respondents saying that they had consumed a podcast within the last month in October. However, the survey also showed that the format was not as much consumed among the older generation of baby boomers.
