Photomath partnered with a leading product executive to create a monetization strategy to power its reach
Photomath is an app that turns a smartphone camera into a personalized math tutor, allowing for personalized educational assistance to anyone in the world with a smartphone. One of the top 5 most popular educational apps in the US, Photomath has over 36 million downloads, 6.5 million monthly users and 600,000 daily active users.
Photomath scans math problems using the mobile phone camera, and it provides an instant answer and step-by-step solution, with detailed explanations for each step. Users are mostly students from 5th to 12th grade studying algebra, trigonometry and calculus.
As Photomath continues on its mission of opening up access to high-quality math education, Photomath’s top priority was creating the foundations of a monetization strategy to drive its growth. Photomath partnered with Rippleworks to develop a strategy to analyze, test, learn and implement the right monetization model.
