Photo Report: All The New Rolex 2023 Models In Live Photos (2024)

As Watches and Wonders 2023 kicked off, Rolex released its brand-new collection. And the Crown has put on quite an impressive show. No fewer than nine new models have been released, ranging from a new ultra-classic dress watch to a very surprising model with colourful bubbles on the dial or the latest generation of an emblematic 60-year-old racing chronograph. As we’re just heading out of our photo shoot with Rolex, we wanted to share our photos so you can see the new 2023 Collection of Rolex in the metal.

If you want to discover the details about the new collection, we invite you to read our articles:

And now, it’s time for the live images.

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The 2023 Rolex Cosmograph Daytona collection

Here, you can see the new 126500LN in steel, the platinum version with an open caseback and the yellow gold model on Oysterflex.

Photo Report: All The New Rolex 2023 Models In Live Photos (1)

Photo Report: All The New Rolex 2023 Models In Live Photos (2)

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The Rolex Yacht-Master 42 in RLX Titanium

A surprisingly light timepiece on the wrist with a genuine tool-watch look, the case is entirely matte, exuding a far lower luxurious feel than a classic Yacht-Master. Extremely pleasant to wear, despite a relatively large case.

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The Rolex Explorer 40

The larger edition of the 36mm model released in 2021, the new 40mm Explorer is slightly larger on paper than the previous generation in 39mm; however, it feels pretty compact on the wrist.

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The Rolex GMT-Master II GRNR Yellow Gold and Rolesor

The comeback of yellow in the GMT-Master II collection – either full gold or yellow Rolesor – coincides with the arrival of a new two-tone ceramic insert in black and grey. The Rolesor version is especially appealing.

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The 2023 Updated Rolex Sky-Dweller collection

A mid-lifecycle update, the case and dials are identical in design, just with new colours, including a mint-green model in a steel case with a white gold bezel. The new calibre integrates the latest-generation escapement.

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The New Rolex Perpetual 1908 Collection

A new dress watch for Rolex, with classic vintage looks, a thin profile, appealing decoration and a brand new automatic movement. The yellow gold model with a white dial presented here is refined, elegant and relatively discreet.

Photo Report: All The New Rolex 2023 Models In Live Photos (20)

Photo Report: All The New Rolex 2023 Models In Live Photos (21)

The Rolex Oyster Perpetual with Colored Bubbles

Quite honestly, a big surprise, a watch we could never have imagined… Probably the most creative and refreshing watch of the collection, although quite a polarising model. Available in 31mm, 36mm (photographed) and 41mm.

Photo Report: All The New Rolex 2023 Models In Live Photos (24)

Photo Report: All The New Rolex 2023 Models In Live Photos (25)

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Photo Report: All The New Rolex 2023 Models In Live Photos (2024)

FAQs

What is the most wanted Rolex model? ›

The Most Popular Rolex Watches On Wristcheck
  • Rolex Submariner. ...
  • Rolex Daytona. ...
  • Rolex GMT Master-II. ...
  • Rolex Oyster Perpetual. ...
  • Rolex DayDate. ...
  • Rolex Explorer. ...
  • Rolex Yacht-Master. ...
  • Rolex Sky-Dweller.
Jan 25, 2024

Which Rolex will be discontinued in 2024? ›

Sadly, the next Rolex models that got axed out in 2024 are the ones with Palm motif dials and Fluted motif dials. These two beautiful laser-etched dial types were introduced to the Datejust 36 catalogue in 2021 and loyal fans have wanted them for quite some time. Both Ref. 126200, with a palm dial, and Ref.

What is the profit of Rolex in 2023? ›

ROLEX sales crested US$10 billion for the first time as the top Swiss watch brand gained market share, according to a report by Morgan Stanley. The dominant Swiss luxury watch brand produced an estimated 1.24 million watches in 2023 with sales of 10.1 billion Swiss francs (S$15.5 billion).

What is the least popular Rolex model? ›

And that's because the current Milgauss line-up is probably the brand's least loved by die-hard Rolex fans. Spare a thought for the poor Milgauss.

What is the hardest new Rolex to get? ›

The Sky-Dweller Blue Dial is the planet's scarcest Rolex.

Each authorised dealer receives less than 5 a year. Production is even shorter than the 116500LN Daytona. Waiting lists are an average of 4 years. The Sky-Dweller is Rolex's most complicated watch and takes more than a year to make.

Which Rolex will hold value? ›

Rolex Datejust (picture courtesy of Bob's Watches). Rolex's sportier watches have been in the crosshairs for investors in recent years, but the classic Rolex Datejust in all its iterations, remains a workhorse for The Crown and a solid bet for collectors who just want their watches to hold their value.

Is Rolex discontinuing Datejust? ›

The Rolex Palm Motif and Fluted Datejust collections, beloved by watch enthusiasts for their intricate laser-etched dials, have been discontinued. Some speculate that this decision may indicate a waning interest in such ornate timepieces, while others argue it is simply the end of an era for these iconic Rolex models.

Do discontinued Rolex go up in value? ›

Collectors and investors alike watch closely for announcements from Rolex, knowing that once a model is discontinued, its rarity and desirability are likely to increase.

Is Rolex still hard to get 2023? ›

However, the shortage will likely persist as it is challenging to find skilled watchmakers. The new factories will not be operational until 2025 and costing over 1 billion dollars, the money needs to come from somehwere. You can expect Rolex retail prices to rise in the upcoming years. Just as they did in 2022.

Is there anywhere you can buy a new Rolex? ›

New and genuine Rolex watches are exclusively sold by official Rolex Jewelers. All are guarantors of the quality and authenticity of Rolex watches. The company ensures the distribution, sale and servicing of its watches according to strict quality standards.

Is Rolex discontinuing Oyster Perpetual? ›

Rolex Oyster Perpetual 36 Turquoise

The watch has quickly become one of the most sought-after models in the series. The 41-mm watch with a turquoise dial was actually discontinued in 2022, along with all the coral red and yellow dial versions. But the remarkable thing is that Rolex decided to hold on to the 31-mm ref.

What percent of Americans have a Rolex? ›

All in all, 23% of watches users in the United States use Rolex. That means, of the 87% who know the brand, 26% use them.

What is the cheapest Rolex? ›

What is the best and cheapest Rolex you can get? Any Air-King, Datejust, or Explorer on our list are fantastic choices if you're looking for a cheap Rolex watch. Still, a popular opinion among many Rolex enthusiasts is that the Air-King is the best affordable Rolex.

What is the average age of Rolex owners? ›

Homeprotect revealed that the average Rolex owner was a 68-year-old man and that a mere 1.5% of this market was under the age of 35.

Which Rolex model goes up in value? ›

Professional sport watches are historically significant luxury timepieces making them very popular and great for investment because they have seen the best value increase over time. The most commonly sought-after Rolex watches include Rolex Daytona, GMT-Master(II), Submariner, and Sea-Dweller.

What is the most sought after Submariner? ›

Rolex Submariner “Red” 1680

These features, combined with its classic dive watch design, make the “Red” 1680 highly sought after by collectors, valued for its rarity and its pivotal role in the evolution of the Submariner series.

What is the most cheapest Rolex model? ›

What is the best and cheapest Rolex you can get? Any Air-King, Datejust, or Explorer on our list are fantastic choices if you're looking for a cheap Rolex watch. Still, a popular opinion among many Rolex enthusiasts is that the Air-King is the best affordable Rolex.

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