People living in New York, San Francisco, and Honolulu need to earn $300,000 to feel like they're making $100,000 as inflation bites, survey says (2024)

  • Earning $300,000 in New York, San Francisco, and Honolulu feels like earning $100,000.
  • A study from SmartAsset found surging living costs are severely restricting buying power in big cities.
  • Inflation surged to highs not seen since the 1980s in 2022, pushing the cost of living higher.

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People living in New York, San Francisco, and Honolulu need to earn $300,000 to feel like they're making $100,000 as inflation bites, survey says (3)

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Americans living in New York, San Francisco, and Honolulu all need to earn in excess of $300,000 per year to have the purchasing power of $100,000 as persistent inflation drives up the cost of living, according to a new report.

Americans need to earn a significantly higher salary to enjoy the full value of that $100,000,financial technology company SmartAsset found in a study that analyzed how much the six-figure salary compared to the local cost of living in 76 of the largest US cities.

The study found that New York, San Francisco and Honolulu have the highest cost of living at over 80% above the national average. Residents in those cities would have to earn over $300,000 to actually feel like they have $100,000 coming in annually.

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Honolulu topped the list requiring an income of $312,400 pre tax. New York came in at a close second with $312,000 needed, while San Francisco required $310,700.

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Meanwhile, at the other end of the spectrum, Memphis, El Paso, and Oklahoma — all cities with a cost of living below the national average — had the lowest earnings needed to have $100,000 of purchasing power.

In Memphis, where the cost of living is 13.8% below national average, you'd need $117,100. In El Paso $119,300 would help you get by as the cost of living is 12.3% below average. Similarly, in Oklahoma a $120,300 salary would suffice.

Over half of Americans on high income salaries — above $100,000 — were living paycheck to paycheck in December as inflation outstripped wage growth, a survey in January showed. Those same high-income earners were struggling to keep up with monthly bills.

Since hitting a peak of over 9% in June 2022, inflation in the US has dropped steadily, but still remains elevated. In March, the rate of consumer price inflation was 5%, remaining significantly above average compared to the past 30 years.

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In a similar survey by Smart Asset, New York also ranked highest for the cost of living compared to a $100,000 salary, with the six-figure sum feeling more like $36,000. Boston and Los Angeles followed closely behind with $100,000 equating to $46,000 and $45,000 respectively.

The high cost of living in New York stems from inflated rental prices and wages that are struggling to keep up, Bloomberg reported in October. Rent prices were up 13% in August 2022 compared to the previous year, while wages dropped 9% according to data from StreetEasy.

People living in New York, San Francisco, and Honolulu need to earn $300,000 to feel like they're making $100,000 as inflation bites, survey says (2024)

FAQs

People living in New York, San Francisco, and Honolulu need to earn $300,000 to feel like they're making $100,000 as inflation bites, survey says? ›

Rising living costs and taxes make life more expensive, especially for Americans who live in more costly parts of the country. For Honolulu, New York City, and San Francisco workers, $300,000 feels like the new $100,000, thanks to inflation.

Where $300,000 is the new $100,000? ›

San Franciscans need to earn slightly more than $300,000 pre-tax to take home $100,000 of purchasing power. Just over the bridge from San Francisco lies Oakland, California, where earners need $245,600 in income before taxes and after adjusting for cost of living to be left with $100,000.

What percentage of Americans make over $100,000? ›

The Income Breakdown: How Many Americans Earn 6 Figures

According to the U.S. Census Bureau, only about 6% of Americans earn an annual salary of $100,000 or more. That amounts to around 8 million households crossing into 6-figure territory.

Is 300K a good salary in San Francisco? ›

San Francisco workers need to earn more than $300,000

Living expenses cost 82.8% more than the national average, making it a pricey place to live. To earn $100,000 of purchasing power, San Francisco residents need to make just over $300,000 in pre-tax income.

Is 500k a good salary in the US? ›

Based on that figure, an annual income of $500,000 or more would make you rich. The Economic Policy Institute uses a different baseline to determine who constitutes the top 1% and the top 5%. For 2021, you're in the top 1% if you earn $819,324 or more each year. The top 5% of income earners make $335,891 per year.

What salary is considered rich for a single person? ›

Americans say they would need to earn $483,000, on average, to feel rich or achieve financial freedom, according to a recent Bankrate survey. That's over eight times the national median income of about $57,200, according to Labor Department data.

Is 100k good salary in USA? ›

For most individuals and small families, the answer to “Is $100,000 a good salary?” is a resounding “yes.” Cost of living and family size can affect how far $100,000 will go, but generally speaking, you can live comfortably on $100,000 a year. Are you hoping to make the most of your salary?

What is considered rich in USA? ›

In the United States, the concept of being rich is often a subject of discussion, curiosity and, sometimes, aspiration. Charles Schwab's 2023 Modern Wealth Survey provides insights into this topic, revealing that the average American equates being wealthy with a net worth of approximately $2.2 million.

How many people in the US make over $300000? ›

As of my last update in January 2022, approximately 1.8% of American households had an income exceeding $300,000 annually. However, this figure may vary slightly over time due to economic changes and shifts in income distribution.

Is 100K the new middle class? ›

A $100,000 salary may be considered middle-income in many parts of the U.S., but it's no longer a ticket to the middle class.

Where a $100,000 salary goes the furthest? ›

El Paso, Texas

Is 300k a good salary in the US? ›

Although $300,000 is a lot compared to the median household income in the United States of ~$76,000 in 2023, it's not an outrageous sum of money. Once you pay taxes and look at the realistic income statement I've put together for this article you'll see the income is reasonable.

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