Patagonia Alternatives: Top 10 Brands To Consider (2024)

Patagonia is an outdoor gear brand known for the excellent quality and performance of its products. However, they’re not really an option for everyone due to limited availability, which is why I made this list of the top ten Patagonia alternatives!

I’ve included the best outdoor gear brands that offer high-quality products with outstanding performance, reliability, and durability, just like Patagonia. You’ll also see some options that are generally more affordable than Patagonia, in case the US brand is just a bit too pricey for you. Read on to see our top ten alternatives to Patagonia, and find the right outdoor gear brand for you!

Arc’teryx

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Arc’teryx is an outdoor gear brand from Canada that’s considered one of the leaders in the market. It’s one of the best alternatives to Patagonia, and in some cases, it might even offer better products than the American brand.

Arc’teryx is best known for its high-quality jackets, but they’re also popular for hoodies, shoes, backpacks, and other gear. They use premium materials and technologies in their products, which is the main reason why they’re so popular amongst outdoor adventurers. Arc’teryx gear never disappoints with performance and its durability can be even more impressive at times.

Just like Patagonia, Arc’teryx has some great sustainable practices that really make the brand worth supporting. They’ve done a lot to minimize their carbon footprint, they repair garments in order to increase their lifespan, and they only use responsibly sourced and traceable down, among other things.

One thing worth noting is that Arc’teryx is pricier than Patagonia, so it’s certainly not an ideal alternative if you were hoping for a more affordable brand.

Mammut

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Mammut is a Swiss outdoor gear brand known for high-quality specialty gear. They make clothing and accessories for hiking, skiing, mountaineering, and climbing, and they’re an excellent alternative to Patagonia if you’re looking for specialty outdoor gear.

Mammut is best known for its amazing boots for climbing and mountaineering. They’re comfortable, durable, and perform incredibly well in rough and rugged conditions. Mammut boots are the go-to for many experienced hikers and alpinists who need something that’s equally reliable and durable.

The brand also makes great cold-weather jackets, with plenty of variety for different purposes. And they’re one of the best options when it comes to climbing equipment, especially if you’re looking for something highly technical.

Mammut uses high-end materials and technologies in all their gear, so it should come as no surprise that they’re not exactly a more affordable option than Patagonia. If anything, their gear is usually more expensive, but the incredible quality more than justifies the price points.

Marmot

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Marmot is a US company popular for excellent outdoor recreation gear. They’re very popular for their excellent jackets, hoodies, tents, and sleeping bags, among other items. Marmot’s product range mostly features clothing and accessories for various outdoor adventures, as well as some camping equipment.

The brand uses high-end materials and technologies in their products and you can expect Marmot gear to offer excellent performance. They work with both synthetic and down insulation, and a lot of their products feature technologies like Gore-Tex, Thinsulate, DWR, EvoDry, and others.

Another great thing about Marmot is that they’re focused on improving their sustainability efforts, just like Patagonia. They use post-consumer recycled materials in manufacturing, and they only work with responsibly sourced down. The main focus of their sustainability efforts are the people, so Marmot has done a lot to ensure all the workers in their factories have fair working conditions.

Marmot and Patagonia gear are both similarly priced, so they’re not exactly the best option if you wanted a cheaper alternative. But if you want something that is just as good and you don’t mind that it might cost a bit more, they remain one of the top alternatives to Patagonia.

Columbia Sportswear

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Columbia Sportswear is a US brand that’s very similar to Patagonia, both in prices and quality. Just like Patagonia, Columbia has several proprietary technologies that they use in their gear, and they even have very similar sustainable practices.

The two brands also have similarly priced products, but Columbia items tend to be slightly more affordable. That’s why this is one of the best alternatives to Patagonia when it comes to pricing.

Columbia has a very wide product range that features outerwear, sportswear, footwear, ski suits, and specialty gear. They even sell various camping equipment, water bottles, and hunting gear, among other things, so they should be a great option regardless of what exactly you are looking for.

The brand mostly uses proprietary technologies in their gear and the most famous ones are Omni-Tech and Omni-Shield, which are designed for excellent insulation, warmth, and breathability. They also work with other prominent brands in the industry like Outdry, Vibram, Techlite, and others to guarantee the excellent quality and performance of all their products.

One area where Columbia actually does better than Patagonia is plus sizing. They do collections of extended sizes and they make all their best-sellers in plus-sized options. Not a lot of outdoor gear brands make this kind of effort, so this really helps Columbia Sportswear stand out amongst the competition.

The North Face

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The North Face is a famous clothing brand with excellent products for hiking, skiing, snowboarding, and just casual everyday wear. Their product range is much wider than Patagonia’s, so in case you were looking for something specific and you couldn’t find an option with Patagonia, you might just find something from TNF.

The brand makes clothes and gear that are equally reliable, durable, and stylish. Their lifestyle jackets are often seen on celebrities and other prominent people, which is one of the reasons why the brand is so famous and popular. The amazing quality and reliability of their products certainly don’t hurt either.

TNF is a great option if you need jackets, pants, backpacks, ski suits, or pretty much any type of clothing for outdoor adventures. They make waterproof and insulated jackets, with detailed ratings of the exact weatherproofing of each garment. The brand also uses high-end materials and technologies in all their gear, which is the main reason for such great performance.

The North Face gear is in a similar price range as Patagonia – they might not be a cheaper alternative, but they’re not going to be a more expensive one either. It’s also worth noting that TNF has focused on improving its sustainability practices in recent years. They’ve developed a recycling program and their main factories all use renewable energy for production.

Salomon

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Salomon is a very popular outdoor brand best-known for its great gear for runners. Their trail running shoes are particularly popular, so it’s no surprise that Salomon is one of the top brands among people who spend most of their time out on the trails.

Salomon footwear is comfortable, durable, reliable, and made with the best materials and most innovative technologies – just like all the other products in their range.

The brand makes everything from clothes for hiking to skis and snowboards, so they’re a good option regardless of what exactly you are looking to get. Their products are made with popular technologies like Thinsulate and Gore-Tex, plus they use recycled materials in the manufacturing process.

That’s just one of the several things the brand has done to reduce its carbon footprint and expand upon its existing sustainability practices.

Another reason to like Salomon is affordability. Their products are generally cheaper than similar items from Patagonia, but the quality and performance are pretty much on the same level. So, if you want a Patagonia alternative that offers the same amazing performance and reliability but at a more attractive price point, Salomon might just be the best option for you!

Helly Hansen

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Helly Hansen is an excellent alternative to Patagonia if you’re not looking for a cheaper option. The brand makes gear of outstanding quality, but they are one of the priciest options on the market, and they’re usually more expensive than Patagonia.

The focus of Helly Hansen is clothing and gear that is to be used in wet conditions. In other words, they make a lot of clothes and gear for sailing and skiing, so a lot of their items have excellent water and wind resistance.

It’s worth noting that Helly Hansen is one of the brands that use RECCO technology in most of their outerwear, and they’re an excellent option if that’s something you’re looking for specifically.

The brand uses high-end materials and technologies that offer excellent performance and reliability, as well as their own proprietary technologies. All of their gear is of amazing quality, and it’s exceptionally durable and reliable as well.

It’s worth noting that Helly Hansen also promotes sustainable practices such as using recycled materials, working only with approved suppliers, minimizing the environmental impact of their products, and many others.

Fjallraven

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Fjallraven is a Swedish brand best known for the iconic Kanken backpack that put them on the map back in the 90s. Since the inception of the company in 1960, they’ve expanded their product range to offer luggage and clothing, in addition to their iconic rucksacks.

Sustainability has been one of the brand’s most important practices since the early days. They’ve developed their own sustainable in-house materials for manufacturing, and they donate a portion of their profits to various environmental causes every year.

The Swedish brand is an excellent option if you’re looking for jackets, pants, accessories, sleeping bags, tents, luggage, or pretty much anything that’s in their product range. All their products are of amazing quality and durability, and they certainly will not disappoint you. It’s worth noting that the brand makes specialty gear and clothes, with lots of options for hikers, trekkers, and mountaineers.

The only issue with replacing Patagonia with Fjallraven is that you’re not going to save any money. If anything, you’re going to end up spending more, since the Swedish brand is generally pricier than the American one.

If you’re looking for budget alternatives, I’m afraid this isn’t the best one for you. But if you don’t care about the money and just want the same amazing quality and durability Patagonia offers, Fjallraven is certainly one of the top alternatives.

66ºNorth

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66ºNorth is an outdoor gear brand from Iceland that’s been around since the 1920s. They make excellent products for cold weather, with a focus on outdoor recreation. 66ºNorth has insulated and waterproof outdoor gear, as well as specialty gear for hiking, trail running, and skiing.

They are a brand from Iceland after all, so it should come as no surprise that their product range includes gear for extremely cold weather.

The brand uses high-quality materials and technologies in all its gear for outstanding performance. A lot of their products are made from recycled materials, and insulated gear is made with both natural down and synthetic insulation.

Also, their sustainability efforts are impressive and definitely on par with Patagonia. 66ºNorth has been carbon neutral since 2019, meaning that they plant a tree for every tonne of CO2 released. That’s an excellent effort, and it’s just one of the many different things the brand is doing to improve its overall sustainability and environmental friendliness.

The only downside of the Icelandic brand is that they’re expensive. They’re pricier than Patagonia, so they’re certainly not a good option if you’re looking for something cheaper. But if you need some extremely warm clothes of amazing quality, 66ºNorth is certainly one of the top options to consider.

prAna

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prAna is another great alternative to Patagonia, especially if you’re looking for lighter clothing. The brand is known for amazing lightweight and stretchy clothing, which is very popular for hiking and other outdoor adventures in warm weather. They’re particularly popular for their Stretch Zion collection of pants and shorts for hiking, which is known for amazing breathability, water resistance, and durability.

This brand also makes great clothes for climbing, travel, sports, and they even have some great options for cold weather. The options are not quite as abundant as they are with Patagonia, but they exist and they’re certainly cheaper. The quality and performance are there for the most part, but it’s worth noting that you won’t find any options for extreme cold in prAna’s range.

prAna is like Patagonia when it comes to sustainability efforts as well. The brand has lots of sustainable practices in place, starting with the use of recycled materials in the manufacturing process. They’re also strict about their supply chain and committed to minimizing their carbon footprint.

One of my favorite things about prAna is that they’re trying to be sustainable even when it comes to product packaging – they usually use roll packaging and recyclable ragga ties instead of plastic bags!

Patagonia Alternatives: Top 10 Brands To Consider (2024)
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