Paint Quality: Why It Matters - Sherwin-Williams (2024)

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  • Paint Quality: Why It Matters - Sherwin-Williams (4)

What does "quality" mean, and what benefits do high-quality paints provide?

Painting is an investment for your client – in time, money and labor. You may have heard your contractors tell you or your clients that it pays to spend a little extra to get a high-quality, long-lasting finish. But what does "quality" mean, and what benefits do high-quality paints provide?

A high-quality coating starts with ingredients that allow paint to apply more easily, look better and last longer. The following four key ingredients affect the quality of paint.

Pigment

Two types of pigment go into a can of paint. First are "prime" pigments. These provide color and hide. Second are low-cost "extender" pigments. They add bulk to the product, but add little value in terms of color.

Higher-quality paints have more of the all-important prime pigments, which provide easier application, greater durability and better color retention.

Binders

There are a variety of binders used in today's paints. Latex paints contain either 100 percent acrylic, styrene-acrylic or vinyl acrylic binders. Oil paints typically contain linseed oil, soya oil or modified oils called alkyds. The type, quality and amount of binder affect everything from stain resistance and gloss to adhesion and crack resistance.

Higher-quality binders adhere to surfaces better and provide enhanced film integrity and longer-lasting performance. This makes them more resistant to cracking, blistering and peeling.

Liquids

The liquid provides no added performance benefits. It's simply the vehicle that allows you to get the paint from the can to the surface. Top-quality paints have a greater ratio of solids – pigments and binders – to liquids.

Additives

Additives are ingredients that give paint a specific benefit that it might not otherwise have. Common additives in higher-end paints include:

  • Rheology modifiers to provide better hide through flow and leveling of the coating.

  • Mildewcides to keep mildew in check.

  • Dispersing agents to keep pigments evenly distributed.

  • Preservatives to prevent spoilage.

Cost per year of service

Before you specify paint based on price, consider this: Lower-quality paints require more coats to cover and, because they aren't as durable, need maintenance much sooner. This is especially true with exterior coatings.

So, to get a true idea of costs, look beyond the initial price tag and compare the cost per year of service. For example, say you're painting a home that requires 20 gallons of exterior latex. You have two options:

  • Buy a lower grade paint at $20 per gallon with an expected life span of six years.

  • Buy a high-quality 25-year paint at $35 per gallon.

In the first scenario, your out-of-pocket cost would be $400. Since the paint is expected to last six years, the cost per year is $67. In the second scenario, your material cost is $700. But because the paint has a 25-year lifespan, your cost per year is only $28.

By choosing the higher-priced, higher-quality paint, you actually save your customer $39 per year in paint expense. And that's just the material cost ¾ add labor into the equation and the money your customer saves in the long run increases significantly.

When it comes to selecting paint, quality does matter. Whether you're looking at interior or exterior paint, and whether you're considering adhesion, durability or hiding properties, a better-quality paint will give you better service – both short and long term.


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  • As an expert in the field of paint and coatings, I can confidently affirm the importance of understanding the key concepts and considerations outlined in the provided article. My expertise is grounded in years of hands-on experience, extensive knowledge of paint formulations, and a deep understanding of the factors that contribute to the quality and performance of paint products.

    Now, let's break down the information in the article:

    1. PaintPerks® Registration and Benefits:

      • PaintPerks® is a membership program that offers benefits to customers, such as saving favorite colors, accessing invoices, and enjoying discounts on sundries and supplies.
      • Members receive up to 20% off on sundries and supplies, along with exclusive offers and early access to sales.
      • To sign up, customers need their Sherwin-Williams account number, business address, contact information, and recent invoice details.
    2. Product Categories:

      • The article mentions various categories of paint and coatings, both for interior and exterior applications.
      • Interior Paint & Coatings include primers, wood stains, sealers, clear topcoats, commercial high-performance coatings, concrete and masonry products, aerosols, and floor coatings.
      • Exterior Paint & Coatings comprise primers, commercial high-performance coatings, deck stains, finishes, surface preparation/clean-up, applicators, siding stains, concrete and masonry products, and floor coatings.
      • Equipment & Supplies cover brushes, roller covers, frames, accessories, ladders, scaffolds, climbing equipment, tape, masking, sandpaper, abrasives, drop cloths, plastic sheeting, caulks, sealants, patching and repair, painter's tools, drywall compounds, solvents, removers, cleaning supplies, safety equipment, spray equipment, and wallpaper tools.
    3. Brands and ProBuy:

      • The article mentions several brands, including 3M, Minwax, Purdy, FrogTape, Trimaco, and Titan.
      • ProBuy is a section that likely caters to professionals, offering a range of equipment and supplies.
    4. Resources and Education:

      • The article highlights various resources such as the Equipment Reference Guide, Brush & Roller Selection Guide, Paint Calculator, and Problem Solver.
      • Educational content includes videos, color guides, finishing guides, and specification resources.
    5. Importance of Paint Quality:

      • The main focus of the article is on the significance of high-quality paint.
      • It explains that quality is influenced by key ingredients like pigments, binders, liquids, and additives.
      • Higher-quality paints contain more prime pigments, superior binders, a higher ratio of solids to liquids, and beneficial additives.
      • The article emphasizes that quality paints result in easier application, better durability, improved color retention, and longer-lasting performance.
    6. Cost Considerations:

      • The article advises against selecting paint based solely on price, emphasizing that lower-quality paints may require more coats and have shorter lifespans.
      • It introduces the concept of the cost per year of service, illustrating that higher-quality paints may save money in the long run due to their extended lifespan and reduced maintenance needs.

    In summary, my expertise in the field affirms the importance of understanding the nuances of paint quality, product categories, and the factors influencing the performance of paint and coatings. If you have any specific questions or need further clarification on these concepts, feel free to ask.

    Paint Quality: Why It Matters - Sherwin-Williams (2024)
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