BODYARMOR is a premium, sports drink that provides superior hydration. Created in 2011 by Mike Repole, BODYARMOR is packed with electrolytes, coconut water and antioxidants. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweetenersand no colors or dyes from artificial sources. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but has no sugar added and only 20 calories per bottle; and BODYARMORSportWater, a premium sport water created for those with an active lifestyle with a performance pH 9+ and electrolytes forsport. In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole. The brand’s latest innovation came in 2021, with the launch of BODYARMOR EDGE, which combines the Superior Hydration of BODYARMOR Sports Drink with a boost of caffeine to give consumers an EDGE. Fully acquired by The Coca-Cola Company in November 2021, BODYARMOR continues to evolve and be an innovative game-changer in the world of active hydration.
