Our Plan For Change (2024)

McDonald’s sets out new climate ambitions

· McDonald’sannounces global commitment to achieving net zero emissions by 2050

· McDonald's UK and Ireland launches ambitiousPlan for Changeprogramme

McDonald’s Corporation is today announcing its global commitment to achieving net zero emissions by 2050. The move willincludescience-based emissions reduction targets andwillsee itjoin theSBTiBusiness Ambition for 1.5°Ccampaignand the United NationsRace to Zero campaign.

McDonald’s UK & Ireland will beleadingthecompany’sglobal effort with the launch today of itsPlan for Change– a comprehensive business and sustainability strategy to help it achieve its aim of net zero emissions across its entire UK and Ireland business by 2040. The plan sets out ambitious goals and actions across its four key areas -Planet, People, RestaurantsandFood– to ensure the business leads positive change from farms to front counter.

ThePlan for Changeincludes the steps McDonald’sUK&Iis taking both now, and in the future, alongside clear deadlines and commitments as it looks to go further to support the planet and the communities it serves.

Several initiatives are already underway, including the development of McDonald’s first restaurant built to aUK industrynet zero emissions standardin Shropshire. When the restaurant opens next month, it will be a first for theUKindustry and will act as a blueprint for future newbuilds.McDonald’s UK&I has also set a target to ensurecustomer packaging is made from renewable, recycled or certified sources and designed to be recyclable or compostable, by 2024.

ThePlan for Changewill also see McDonald’sUK&Igo even further to offer its customers more choice. A newNutritionInnovation Council will develop more balancedoptions without compromising on taste. The business hasalsoset an ambition tooffer customersmarketleadingvegan plant-based foodand drink,beginning with the recent launch of its 100% veganMcPlantburger.

Key goals from thePlan for Changeinclude:

  • Planet: Aim to achieve net zero emissions by 2040across McDonald’sUK&Ientire business and value chain,which includes using soy in ingredients and the animal feed in its supply chain that is deforestation free by 2026.
  • People: Champion great people, whatever their backgroundbyhelping one million people gain new skills and open doors to jobs by 2030. As part of this, McDonald’sUK&Iwill have supported 3,000 apprentices by2025, andwill introduce a youth worker into everyUKrestaurant by 2024.
  • Restaurants:Create a blueprint for new freehold restaurants to be built to a UK industry net zero emissions standard from 2022. McDonald’s UK&I will aim toachieve net zero emissions for all its restaurants (and offices) by 2030.
  • Food: Go even further to source quality, sustainable ingredients and support its suppliers,including investing in sector-leading research through a new Sustainable Beef Network. By 2023, McDonald’sUK&Iwill develop a newscorecard, in collaboration with independent experts, to expand and embed ethical and sustainability criteria in its sourcing decisions.

Paul Pomroy,ChiefExecutive,McDonald’sUK & Ireland said:

“McDonald’s has a long history of taking action where it really matters to the communities we serve. But we are at a moment now where we need to accelerate our ambition and work even harder to look after each other and the planet. This newPlan for Changeis not just our sustainability strategy, it’s our business priority. That means it isn’t a plan for one change, but for many – changes that together,with 1,400 restaurants, over 130,000 people, 23,000British and Irishfarmers and 4 million customers visiting every day, really will add up.”

ThePlan for Changebuilds on themoves McDonald’sUK&Ihas made over the last two decades tohelpreduce its impact on the planet

These include buying only renewable electricity for use in its restaurants, turning cooking oil into fuel for its delivery trucks, and rolling out electric vehicle charging points. McDonald’s has also been sourcing responsibly for over 20 years, with its menu already including 100% British and Irish beef, free range eggs, organic milk, RSPCA-assured pork,MSC-certified fish and Rainforest Alliance certified coffee.

UK Net Zero Business Champion, Andrew Griffith said:

“Having an iconic brand like McDonald’s join the hundreds of businesses across the UK that have signed up to the UN’s Race to Net Zero campaign is an exciting milestone.

“I hope businesses across the UK will be inspired by their ambitious initiatives, helping us all to build back greener.”

To find out more onPlan for Change, visit –www.mcdonalds.co.uk/planforchange

-ENDS-

Notes to editors

Media enquiries:

Teneo – 020 7260 2700 / mcdonalds@teneo.com

McDonald’s press office – 020 3892 1000 / pressoffice@uk.mcd.com

About McDonald’s Corporation

McDonald’s Corporation is the world’s largest restaurant company with over 37,000 restaurants in over 120 countries. The business serves 60 million customers every day and employs over 1.9 million people.

About McDonald’s UK & Ireland 

McDonald’s has run its business in the UK since 1974 and currently operates over 1,400 restaurants across the UK and Ireland, serving four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 130,000 people and works with over 23,000 British and Irish farmers.

Our Plan For Change (2024)

FAQs

What is the McDonald's strategy for change? ›

As reported by CNBC, McDonald's wants to invest hundreds of millions of dollars over the next several years to expand their digital presence by upgrading their MyMcDonald's Rewards and its digital ordering channels to help bolster their e-commerce business as well as expand their overall digital marketing strategies.

What's coming new to McDonald's in 2024? ›

McDonald's fans rejoice, a new and improved Garlic Mayo and Sweet and Smoky BBQ are being added permanently to menus as the perfect chicken companion, joining our much-loved Sweet Chilli. SAY CHEEEESE! A meal just isn't complete without a side of cheese, and these are a real fan favourite… Mozzarella Bites are back!

What is McDonald's aim? ›

McDonald's Mission

We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect.

What is McDonald's long-term goal? ›

It's simple, really. McDonald's main aims are to serve good food for great value in a friendly, fun environment, as well as being a socially responsible company that provides good returns to our shareholders.

What is the strategy of McDonald's? ›

At the core of McDonald's positioning strategy is its commitment to delivering consistent, high-quality food and a memorable dining experience. McDonald's has long been associated with fast, convenient service and its iconic menu items like the Big Mac, Chicken McNuggets, and the Quarter Pounder with Cheese.

What are McDonald's plans for the future? ›

Reimagining the Future of McDonald's: Investor Update 2023
  • 50K. Number of McDonald's restaurants around the globe by the end of 2027.
  • 250M. Number of active Loyalty program members by the end of 2027.
  • 30% Percentage of delivery orders that will originate in the McDonald's mobile app by the end of 2027.
Dec 6, 2023

What is the goal of McDonald's 2025? ›

We aim to implement global and local solutions across our business to advance the reduction, reuse or recycling of guest packaging, and help create demand for recycled materials by the end of 2025.

Is McDonald's changing their name? ›

McDonald's is changing their name. But only temporarily. For the time being, McDonald's will take the risky chance of changing their famous “M” to a “W,” and will now be known as WcDonald's all over the United States.

What is Mcdonalds called in coming to America? ›

McDowell's Restaurant

Because of the name similarity, the film's producers had to obtain permission from McDonald's before using the name McDowell's. During production in Queens, the owner of a nearby McDonald's restaurant threatened a lawsuit, not knowing the fictional restaurant was part of a movie.

What are the 7 McDonald's values? ›

They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
  • Serve. We Put Our Guests and People First.
  • Inclusion. We Open Our Doors to Everyone.
  • Integrity. We Do the Right Thing.
  • Community. We Are Good Neighbors.
  • Family. We Get Better Together.

What is McDonald's trying to achieve? ›

We're challenging ourselves to lead change across four key areas: Planet, People, Restaurants and Food. That means achieving net zero and protecting and restoring nature. Championing great people, whatever their background. And sourcing quality, sustainable ingredients that provide more balanced and tastier options.

What is McDonald's motto? ›

In addition to its food offerings, McDonald's is also recognized for its iconic "Golden Arches" logo and its "I'm Lovin' It" slogan. The company is committed to sustainability, community involvement, and providing a positive experience for its customers and employees.

What is the McDonald's golden rule? ›

ways that you'll learn more about over time, but one of the most important is to practice the “Golden Rule”, which is to treat others they way that you want to be treated. This is just the start, as you will continuously learn more ways to impress the customer throughout your entire McDonald's career.

What are the three D's of McDonald's? ›

“Our three growth pillars known as our 'MCDs' – marketing, core menu and the 3Ds (digital, delivery and drive-thru) guide our business.

What is McDonald's main message? ›

Our mission is to make delicious feel-good moments easy for everyone.

How did McDonald's respond to a changing environment? ›

In partnership with our Franchisees, suppliers and producers, we're finding innovative ways to reduce emissions, keep waste out of nature and preserve natural resources. Climate change and its impacts not only pose significant risks to the resilience of our food supply, but also to all communities.

What is McDonald's strategy How has it changed over the last few decades? ›

McDonald's strategy includes building brand loyalty with children and adapting to local preferences. It has changed to cater to changing external environments. McDonald's strategy includes creating customer and brand loyalty, expanding globally, and supporting environmental initiatives.

What is McDonald's repositioning strategy? ›

1. From fast food to fresh food: McDonald's wanted customers to perceive the brand as offering fresh, high-quality ingredients and food, rather than just greasy fast food. 2. From unhealthy to healthy: McDonald's wanted customers to perceive them as offering healthier options, such as salads and fruit.

What is McDonald's resistance to change? ›

Cultural resistance to change: McDonald's had a culture that valued consistency and uniformity, which made it challenging to implement significant changes. The company had to overcome this cultural resistance and find ways to foster a culture that supported innovation and change.

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