Our Growth Pillars (2024)

FAQs

What are the 4 pillars of McDonalds? ›

"To deliver sustained growth, we have to attract more customers, more often," CEO Steve Easterbrook said. McDonald's focus will be on four pillars: menu innovation, store renovations, digital ordering and delivery.

“i'm lovin' it” launched in 2003. 17 years later, it is still the McDonald's slogan.

The company plans its future growth around M-C-D, maximizing marketing, committing to the core products and doubling down on the four Ds of delivery, digital, drive-thru and development.

The four pillars of motivation then become: Attention, Goal Commitment, Feedback and Reward. These are all core concepts that inform our identity. Who we are defines what we do and who we will become.

Our mission is to make delicious feel-good moments easy for everyone.

Early 1970s: You Deserve a Break Today

The '70s ushered in one of the more famous slogans in Mickey D's history. In fact, Advertising Age chose "You deserve a break today" as the fifth-best campaign of the century, right behind Nike's "Just do it" and that smug old Marlboro Man.

In our workplace, we promote flexibility, opportunity, equality and development. McDonald's employees come from all walks of life, but share a common approach: positivity. We know that happy employees help to make happy customers, so we want you to enjoy your work.

What is McDonald's new name? ›

The new name also comes with a new sauce. McDonald's has decided to cosplay as its animated alter ego. Starting Feb. 26, the fast-food chain launched a manga-inspired makeover, embracing the upside-down golden arches featured in some of anime's most iconic movies and shows, where it is cheekily known as “WcDonald's.”

McDonald's announced last week it was planning the "fastest period of growth" in its history. As part of that push, the brand plans to open about 9,000 new restaurants worldwide by 2027. The chain will also be rolling out generative AI technology to accelerate automation.

Critics claimed that a clown mascot targeting children for fast food is unethical. A group of 550 physicians and other health professionals took out newspaper ads in 2011, saying that Ronald McDonald should be retired. Ronald McDonald made fewer appearances since 2016 due to the 2016 clown sightings.

McDonald's most noteworthy core competence is its ability to standardize its food service and delivery processes. Every McDonald's offering tastes and looks exactly the same, regardless of its geographical location or outlet -- after accounting for local tastes and exceptions.

The McDonalds Crew Development program has four steps: Prepare, Present, Try and Follow up.

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

At McDonald's we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We take seriously the responsibilities that come with being a leader.

McDonald's mission statement is “to be our customers' favorite place and way to eat and drink.” Their vision statement is “to move with velocity to drive profitable growth and become an even better McDonald's, serving more customers delicious food each day around the world.”