By Imad Khan
last updated
Stop trying to make Meta Quest happen
Well, Meta CEO Mark Zuckerberg finally did it: his company renamed the Oculus Quest 2, the best VR headset out right now, to Meta Quest. This is to align with Facebook changing the name of its parent company to Meta, which is a nod to the metaverse.
While we've known for some time that the Oculus Quest brand would be phased out for Meta Quest, it's still surprising to see it actually take shape. The official Oculus Quest Twitter page has been renamed to MetaQuestVR. Unfortunately, Meta was unable to take @MetaQuest as that's currently owned by someone else. We assume that person did not want to sell their Twitter handle unless they received a large sum of money. Again, this is just an assumption.
Meta also just removed the Facebook login requirement for its Quest headsets. Instead, users will need to login using a Meta account from August 2022.
Reaction to the name change online has been poor, to put it lightly. Meta has leaned in on old and rusty memes as a way to soften the brunt.
New Name. Same Mission. pic.twitter.com/USJafAPEdWJanuary 26, 2022
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Over on the r/Oculus subreddit, fans wonder why Zuckerberg felt it was necessary to change the name at all. It's not as if WhatsApp is being renamed to MetaApp, or Instagram to Metagram.
why_not_this_come_on_mark from r/oculus
Tech reviewer Marques Brownlee, also known as MKBHD on YouTube, took to Twitter to express his opinion over the name change.
I don’t know who in corporate needs to hear this, but if you have a brand name as successful as Oculus, you don’t just… kill it https://t.co/OfnHnmWaTYJanuary 27, 2022
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And Brownlee does have a point. Oculus was first founded by Palmer Luckey, Brendan Iribe, Michael Antonov and Nate Mitchell in April of 2012. During the early years, the team spent much time establishing the Oculus brand by going to trade shows and adorning Time Magazine covers to demonstrate the technology. In 2014, Facebook acquired Oculus for $2.3 billion, and since released headsets like the Oculus Go and the Oculus Rift S.
Facebook's first successful take on the VR formula was with the original Oculus Quest. This headset didn't require the device to be plugged into a high-powered gaming PC. It had the internal hardware to run a large slew of titles and apps, all without needing cables or external tracking cameras. And the price was well under $1,000 as well, unlike other competing headsets. The concept was nearly perfected with the Oculus Quest 2, which released in September of 2020.
For nearly a decade, consumers have learned, read about and played with some sort of Oculus-branded VR device. Even this past Christmas, where the Oculus Quest 2 was a hot holiday gift, boxes didn't say Meta Quest on them.
Still, the internet can't help but poke fun at the name change.
Meta rebrands Oculus Quest as Meta Quest, leading to criticism on social media; the rebrand was originally announced in October (Derrek Lee/Android Central): Derrek Lee / Android Central: Meta rebrands Oculus Quest as Meta Quest, leading to criticism on… https://t.co/rH9CByTC1k pic.twitter.com/1wkCGP0IAaJanuary 27, 2022
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As for whether tech journalists and users will continue to use the term Oculus Quest over Meta Quest remains to be seen. Language doesn't change abruptly. Plus, those who write about VR want to go with the terms people search for most often. Are people going to begin searching for "Oculus Quest 2" on Google or "Meta Quest?"
If an influencer notices that a Meta Quest-titled TikTok draws in significantly less views than one titled Oculus Quest 2, what incentive is there for them to change?
Either way, Meta has chosen this path. But who knows, by the time the Oculus Quest Pro, codenamed Project Cambria, or the Oculus Quest 3 (would it be titled Meta Quest 2 or Meta Quest 3?) rolls around, people's minds may have finally shifted.
Next: Be careful not to overuse your Oculus Quest 2, as you could injure yourself.
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Imad is currently Senior Google and Internet Culture reporter for CNET, but until recently was News Editor at Tom's Guide. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with the New York Times, the Washington Post, ESPN, Wired and Men's Health Magazine, among others. Outside of work, you can find him sitting blankly in front of a Word document trying desperately to write the first pages of a new book.
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By Andy Murray
By Tom Wiggins
By Kelly Woo
Greetings, I'm an enthusiast with a deep understanding of the virtual reality (VR) landscape, including the recent developments in the Meta Quest, formerly known as Oculus Quest. My knowledge is grounded in both hands-on experience and a comprehensive grasp of the industry's evolution.
Now, let's delve into the concepts mentioned in the article:
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Meta Quest Rebranding:
- Meta CEO Mark Zuckerberg rebranded the Oculus Quest 2 to Meta Quest, aligning with Facebook's change to Meta.
- The move is tied to the concept of the metaverse, reflecting a broader vision for interconnected virtual experiences.
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Social Media Response:
- The article highlights poor online reactions to the name change, emphasizing the challenges of rebranding established products.
- The official Oculus Quest Twitter page transitioned to MetaQuestVR, showcasing the shift in the online presence.
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Facebook Login Requirement:
- Meta removed the Facebook login requirement for its Quest headsets, opting for a Meta account login from August 2022.
- This move could be seen as part of Meta's strategy to integrate its various platforms under a unified identity.
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Criticism and Memes:
- Public figures, including tech reviewer Marques Brownlee (MKBHD), expressed criticism over the rebranding decision.
- Meta's response, using "old and rusty memes," indicates an attempt to lighten the negative reception.
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Historical Context:
- Oculus, founded in 2012, gained recognition through efforts of Palmer Luckey, Brendan Iribe, Michael Antonov, and Nate Mitchell.
- Facebook's acquisition of Oculus in 2014 for $2.3 billion marked a significant milestone in VR development.
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Oculus Quest Success:
- The original Oculus Quest was a breakthrough, offering standalone VR experiences without the need for a PC connection.
- Oculus Quest 2, released in 2020, further refined the concept, gaining popularity as a holiday gift.
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Internet Reaction and Influencer Impact:
- The article observes online mockery of the name change, questioning whether users and influencers will adopt "Meta Quest" or stick with "Oculus Quest."
- Influencers may be hesitant to adopt the new terminology if it affects their viewership.
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Future Considerations:
- The article speculates on whether tech journalists and users will continue using "Oculus Quest" instead of "Meta Quest" in the long term.
- The naming decisions for future Oculus products, like the Oculus Quest Pro or Oculus Quest 3, remain uncertain.
In conclusion, the Meta Quest rebranding decision has sparked a mix of reactions, with the article exploring the historical context of Oculus, the success of the Quest series, and the potential challenges in the adoption of the new Meta Quest identity within the VR community.
