Striving For Better Performance
Athletes push themselves toward higher and higher levels of performance. They want to achieve that breakthrough moment, their personal best. That’s how Nike approaches corporate responsibility. It’s not just about getting better at what they do – addressing impacts throughout their supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.
As environmental, social and economic challenges in the world proliferate, they demand best performance. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change.
Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value: Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used.
Through a variety of processes, including stakeholder consultation and lifecycle assessment, Nike has identified their most significant impact areas that include Energy & Climate, Labour, Chemistry, Water, Waste, and Community. As the brand evaluates and manages key impacts, they develop a better understanding of how interrelated they are and how an integrated approach to product design and process innovation can yield benefits across multiple impact areas.
The Nike Foundation
The Nike Foundation leverages the power of insights, innovation and inspiration to stop the cycle of intergenerational poverty. As a company, Nike believes in the power of human potential. At the Nike Foundation, we invest exclusively in what we see as the greatest source of untapped human potential in the world today: adolescent girls.
The Nike Foundation is pioneering a new approach to development by creating insights-driven innovations, strategic partnerships and solutions that can be scaled to enable and equip adolescent girls to realize their potential. When a girl in poverty completes secondary school, marries and has her first child later, she helps to create economic growth, political and social stability.
FAQs
Nike's CSR work, on the other hand, involves what Nike does best – design, innovation, and brand-building. They've attacked the problems of resource scarcity, workforce abuse, and social injustice with the power and prowess that comes from these core competencies and thus have been able to make real progress.
Why did Nike fail to address corporate social responsibility? ›
Nike failed to address corporate social responsibility early on because they did not globally implement a solution. Rather, Nike implemented reputation management locally but was not established worldwide.
What is the social responsibility of a corporate organization? ›
Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, ...
What are the 4 corporate social responsibilities that companies have? ›
The four main types of CSR are environmental responsibility, ethical responsibility, philanthropic responsibility and economic responsibility. However, companies can also consider different forms of CSR, such as diversity and inclusion, governance, well-being and employee engagement.
What is Nike's new approach to CSR? ›
Nike's new corporate social responsibility policy was established with the general understanding that if there is no planet, there is no sport. By implementing a supplier climate action program, Nike ensures that suppliers and manufacturers are committed to global carbon neutrality in the future.
What is the Nike Code of Ethics and social responsibility? ›
NIKE is committed to maintaining a work environment free from unlawful discrimination, including harassment based on sex, sexual orientation, gender identity, gender expression, race, age, religion, disability, ethnic group or any other protected class status. Harassment is unacceptable and will not be tolerated.
How did Nike decide to be socially responsible? ›
Labor activists' demands for action were cascading into Nike's core and highly profitable youth markets in North America and Europe. So in 1996, Nike “went professional” in creating its first department specifically responsible for managing its supply chain partners' compliance with labor standards.
How did Nike embrace CSR? ›
The company has implemented policies supporting workers, demanded their contractors and suppliers meet them, and conducted third-party audits. The intentional moves toward change proved successful: In 2013, auditors found violations in 16 percent percent of factories (down from 29 percent in 2012).
Why was Nike accused of violating the principles of corporate social responsibility? ›
Back in the late 1990s and early 2000s, the company was accused of using sweatshops to make activewear and shoes. Despite an initial slow response, the company eventually took measures to improve the working conditions of employees in its factories.
What is an example of a social responsibility? ›
Working for the community, such as volunteering, giving blood donations, and working at a food bank or animal shelter. Supporting issues that affect society, such as advocating political or social issues that can help others—for example, advocating for child labor laws, purchasing fair trade products, recycling.
What is corporate responsibility? Corporate responsibility (CR), also known as corporate social responsibility (CSR) or business sustainability, is about the ethics which drive an organisation's activities and how it operates so that it's viable over the long term.
What are the three levels of corporate social responsibility? ›
Lesson Summary
- The economic level refers to the responsibility to deliver goods and services that people need.
- The legal level refers to the responsibility to follow the law while earning profits.
- The ethical level requires corporations to treat competitors, employees, and customers morally.
At Adidas, Corporate Social Responsibility and Sustainability is viewed as “a team sport” with employees, consumers, and communities playing an essential role. To achieve its CSR objectives, Adidas focuses on three key areas, namely: environmental sustainability, human rights, and employee development.
What is Nike's corporate reputation? ›
Nike scored a "very good" in this year's Axios Harris Poll ranking of corporate reputations, moving up significantly and landing in the top 25 of 100 highly visible brands. Why it matters: Among all the companies, Nike made the biggest positive change in rank compared to last year, climbing 35 places from No.
