New Rules to Real Estate Investing You Must Know for Success (2024)

By Todd Tresidder

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How To Profit With Real Estate Investing Regardless Of The Economy

Key Ideas

  1. Discover the 4 simple rules you must follow to succeed with real estate investing.
  2. How homeowner's can benefit from following these rules – not just investors.
  3. Why timing and evaluating the market can make or break your success.

How do you safely build wealth in real estate when the economy is difficult?

Most people believe inflation will return with a vengeance (someday) making real estate a smart inflation hedge.

Dan Amerman is an advocate of this strategy (along with some big name financial gurus).

While I agree with the basic concept, I also believe there are many issues to be wary of.

The first and most important issue is timing.

In a nutshell, Dan and I agree buying real estate as an inflation hedge strategy will ultimately be successful, but we disagree on timing for implementation.

My concern dating back to 2007 is we would face a deflationary credit collapse that would wreak havoc on real estate prices.

In fact, I sold all my investment real estate in 2006 partially due to that belief… which proved to be true in subsequent years.

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Dan counters my deflationary concerns for real estate by citing his research which shows the primary profit source from this investment strategy comes from the synthetic short position in your currency through long-term real estate mortgages.

The way it works is when interest rates rise during inflation, the value of your mortgage debt declines.

Related: A better investment strategy than buy and hold

It’s the same reason you don't want to own long-term bonds (be a creditor) as interest rates rise because the value of your bonds decline.

Similarly, you do want to owe long-term mortgages (be a debtor) when interest rates rise because the value of the debt declines.

They are mirror images of the same issue producing opposite financial results.

In other words, there are two components to profiting from real estate investing during an inflationary rise.

The first one everybody understands – the value of the real estate should rise over time.

The second is less commonly understood, but potentially more important:

The value of the mortgage should decline, but only if you lock in artificially low mortgage interest rates for the long-term.

Some advocates of this strategy, like Dan, believe it’s more important to focus on the mortgage than to worry about paying the right price for the property.

I remain unconvinced of that conclusion and believe it’s really an equation of balance.

The reason you can't pay any price for real estate and rely on inflation's magic to destroy the value of the debt is because there are too many unknowns between now and then.

You never knowhow long or deep deflationary collapses will run. You don't know how they'llaffect rents and vacancies, thus lowering cash flows. A lot can happen between now and the time inflation returns.

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On top of that, real estate investing involves financial leverage, which cuts both ways: it makes the good times great and the bad times unbearable.

Witness all the bankruptcies, foreclosures, and bank failures during the 2008-2009 deflationary decline to get a little taste of how quickly things can turn bad in the leveraged world of real estate finance when inflation turns to deflation.

When you put it all together, this means you must carefully time your purchase to balance the issues.

Carefully time your real estate purchases to balance the unknowns

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Purchasing property too early can result in devastating price declines and potential cash flow losses from rent reductions and vacancies that might bury your deal before inflation returns.

But if you purchase property too late, then long-term, low fixed rate financing may already be a thing of the past.

Putting both components of the investment strategy together while minimizing risk requires a delicate balance.

4 Rules For Real Estate Investing

Below are my personal rules for real estate investing that attempt to strike a reasonable balance between risk and reward:

  1. Finance only with with long-term, fully amortizing, fixed rate mortgages. No balloons, no adjustables, no short duration loans, nothing esoteric, nothing exotic. If your goal is to build real wealth after inflation, then there’s no flexibility on this issue because most of the value of the strategy is in the loan. If you have a variable or a balloon then you’re accepting interest rate risk that could destroy your investment down the road.
  2. Only swing at fat pitches. In other words, don't do thin deals. This investment strategy is designed to be a long-term hold. That means you don't need very many deals to fill your portfolio, so be very picky. There are hungry sellers out there right now that are likely to get even hungrier. Don’t rush and don't accept marginal deals.
  3. Positive cash flow increases safety. No deal qualifies as a “fat pitch” unless it provides significant positive cash flow from the day you close. Positive cash flow gives you an infinite holding period since you’re paid every month to own. Significant positive cash flow gives you room for error if things go from bad to worse. Fat pitches provide large cash flows. If inflation returns, then you’ll do extremely well. If another leg down in deflation occurs first, then the cash flow will help you weather the storm long enough to wait out the eventual return of inflation that validates this strategy.
  4. Reduce leverage. Financial leverage is the root cause of the credit problems crippling world economies today. Don't make the same mistake. The goal of this strategy is to build wealth in real terms after inflation. It doesn't take 9:1 leverage to achieve that objective, and higher leverage may force you to abandon a property before inflation finally returns to validate this strategy. In short, reducing leverage increases your margin of safety and cash flow. My own tastes lean toward 50%-70% financing, but the final number is dependent on the quality of the deal, local market conditions, and other factors beyond the scope of this post.

Remember, the goal is a long-term hold that puts cash in your pocket today and increases those cash flows as inflation rises while providing moderately leveraged equity growth to build wealth in real terms after inflation.

In order to achieve those objectives, very specific rules apply.

Related: Why you need a wealth plan, not an investment plan.

While these rules are designed for investment real estate, there’s a low risk way for every homeowner to capitalize on this investment strategy as well.

If your home is financed by any type of loan other than a conventional 30 year, fixed-rate mortgage, you may want to consider refinancing so the interest rate risk is owned by the banks and not by you.

Discover the 4 rules of real estate investing you must follow to build real wealth

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If interest rates decline significantly, you can always refinance again – the cost is minimal for many programs.

If interest rates rise, you’ll be locked in and never regret it. Many lucky homeowners built wealth in real terms during the last round of serious inflation in the 1970s using this strategy, so learn from their good fortune.

In summary, the long-run outlook for inflation and interest rates when measured in a time frame of a decade or more is clearly higher, but a lot can happen between now and then including brief, dramatic declines. Nobody has a crystal ball, so you must always manage your risk.

You can no longerrely on increasingly permissive financing, declining interest rates, and stable inflation to provide a tail-wind that produces profits out of thin real estate deals.

The new investment environment is much riskier and requires a new set of rules providing an investment premium to justify accepting the risk.

While I consider these rules the bare-bones essential requirements, I'm also confident many of my readers have other rules for their own real estate investing during the economic crisis that I did not mention.

Please join the discussion by sharing them below in the comments so we can all learn and benefit…

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New Rules to Real Estate Investing You Must Know for Success (2024)

FAQs

What is the 4 3 2 1 rule in real estate? ›

Analyzing the 4-3-2-1 Rule in Real Estate

This rule outlines the ideal financial outcomes for a rental property. It suggests that for every rental property, investors should aim for a minimum of 4 properties to achieve financial stability, 3 of those properties should be debt-free, generating consistent income.

What is the 50% rule in real estate? ›

The 50% rule or 50 rule in real estate says that half of the gross income generated by a rental property should be allocated to operating expenses when determining profitability. The rule is designed to help investors avoid the mistake of underestimating expenses and overestimating profits.

What is the golden rule of real estate investing? ›

It was during this period that Corcoran developed what she calls her "golden rule" of real estate investing. This rule calls for investors to put 20% down on properties and then get tenants whose rent payments cover the mortgage.

What are the 5 keys of real estate investing? ›

Here are five guiding principles I've discovered over the last ten years for building a profitable yet balanced real estate investment business:
  • Teamwork and Shared Responsibility. ...
  • Market Positioning and Public Relations. ...
  • Capital and Property Market Understanding. ...
  • Strategic Planning and Risk Management.
Jul 2, 2023

What is the 80% rule in real estate? ›

It's the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation. What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.

What is the 7 rule in real estate? ›

In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don't even know you are in real estate.

What is Rule 70 in real estate? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the 1% rule in real estate? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What is the 10X rule in real estate? ›

At its core, the 10X rule mandates that one should set targets that are 10 times what they initially thought achievable and then expend 10 times the effort to reach those targets. Origins: Stemming from the business world, its applicability has transcended sectors, with real estate being a primary beneficiary.

Why 90% of millionaires invest in real estate? ›

Federal tax benefits

Because of the many tax benefits, real estate investors often end up paying less taxes overall even as they are bringing in more income. This is why many millionaires invest in real estate. Not only does it make you money, but it allows you to keep a lot more of the money you make.

What is the platinum rule in real estate? ›

Most of us have heard about the “Golden Rule” of treating people the way you want to be treated, but there is one better, the “Platinum Rule” – treat people how they want to be treated.

What is the 1 investor rule? ›

How the One Percent Rule Works. This simple calculation multiplies the purchase price of the property plus any necessary repairs by 1%. The result is a base level of monthly rent. It's also compared to the potential monthly mortgage payment to give the owner a better understanding of the property's monthly cash flow.

How do I avoid 20% down payment on investment property? ›

Yes, it is possible to purchase an investment property without paying a 20% down payment. By exploring alternative financing options such as seller financing or utilizing lines of credit or home equity through cash-out refinancing or HELOCs, you can reduce or eliminate the need for a large upfront payment.

What are the 4 P's of real estate? ›

If you've been working as a professional marketer anytime in the last 60 years, you are likely familiar with the four Ps of real estate marketing: product, price, place and promotion.

What are the core four in real estate? ›

The “Core Four” in real estate are generally viewed as office, industrial, retail, and multifamily. Each real estate property type (or 'asset class') can be further divided into subcategories. For example, there are at least five sub-types of retail investment properties.

What is the 4-3-2-1 appraisal method? ›

4-3-2-1 Rule - Rule that states that the first 25% of depth represents 40% of the value; the second 25%, 30% of the values; the third 25%, 20% of the value; and the final 25%, 10% of the value.

What is the 4-3-2-1 investment strategy? ›

The 4-3-2-1 Approach

One simple rule of thumb I tend to adopt is going by the 4-3-2-1 ratios to budgeting. This ratio allocates 40% of your income towards expenses, 30% towards housing, 20% towards savings and investments and 10% towards insurance.

What is the 100 10 3 1 rule? ›

What is the 100 to 10 to 3 to 1 real estate rule? The 100 to 10 to 3 to 1 rule is a guideline for real estate investors that suggests a property's monthly rent should be at least 1% of its total purchase price.

What is the 100 10 3 rule? ›

Many real estate investors subscribe to the “100:10:3:1 rule” (or some variation of it): An investor must look at 100 properties to find 10 potential deals that can be profitable. From these 10 potential deals an investor will submit offers on 3. Of the 3 offers submitted, 1 will be accepted.

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