Netflix: number of subscribers worldwide 2023 | Statista (2024)

How many paid subscribers does Netflix have?

Netflix had around 247.2 million paid subscribers worldwide as of the third quarter of 2023. This marked an increase of over eight million subscribers compared with the previous quarter. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for more than 83 million of Netflix’s total global subscriber base.

Who is Netflix’s audience?

Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix on a daily basis than their white counterparts. Additionally, openly published data on the gender of Netflix employees in 2022 revealed that the company performs extremely well in terms of achieving an even split. Perhaps unsurprisingly, Netflix appeals to all age groups and a survey showed that the majority of adults aged 18 to 54 years old subscribed to the service.

New business model

Due to losses in its susbcriber base recorded in the first half of 2022, Netflix introduced an ad-supported tier in November 2022 to offset customer and revenue declines. Indeed, recent data showed that nearly one in four sign-ups to Netflix in July 2023 were on the ad-supported plan. Furthermore, while the subscription revenue of the streaming provider is expected to decline in the years to come, the advertising revenue is forecast to increase, showing the high value of hybrid business models to the streaming market these days.

Netflix: number of subscribers worldwide 2023 | Statista (2024)

FAQs

Netflix: number of subscribers worldwide 2023 | Statista? ›

How many paid subscribers does Netflix have? Netflix had around 269.6 million paid subscribers worldwide as of the first quarter of 2024. This marked an increase of over nine million subscribers compared with the previous quarter.

How many people in the world have Netflix 2023? ›

How Many Subscribers Does Netflix Have?
YearNetflix Subscribers
2020203.66 million
2021221.84 million
2022230.75 million
2023260.28 million
19 more rows
Apr 8, 2024

How many subscribers does Netflix have worldwide? ›

How many paid subscribers does Netflix have? Netflix had around 269.6 million paid subscribers worldwide as of the first quarter of 2024. This marked an increase of over nine million subscribers compared with the previous quarter.

How much did Netflix make in 2023? ›

Netflix revenue for the twelve months ending December 31, 2023 was $33.723B, a 6.67% increase year-over-year. Netflix annual revenue for 2023 was $33.723B, a 6.67% increase from 2022. Netflix annual revenue for 2022 was $31.616B, a 6.46% increase from 2021.

What is the subscriber record for Netflix? ›

Perhaps most impressively, Netflix's 9.3 million of paid net subscriber adds was about 70% above analyst forecasts, sending its global subscriber base to a record 270 million.

Has Netflix expanded to 190 countries in 7 years? ›

Netflix expanded to 190 countries in 7 years through a combination of business strategy, technological advancements, and a focus on global availability of content.

Has Netflix ever made a profit? ›

So far, Netflix remains one of the only profitable major streaming services, and investors seem to feel good about the company's prospects: Netflix's stock is up 36% compared to one year ago, while Disney's stock fell 10%, and Warner Bros.

How many people are subscribed to Netflix in 2024? ›

Todd Spangler

The company made the announcement in releasing its first-quarter 2024 earnings Thursday. Netflix handily topped expectations for subscribers net adds, gaining 9.33 million in the period, to reach nearly 270 million globally.

Who is Netflix target audience? ›

Netflix Target Audience

Netflix's target audience is quite broad and includes individuals of all ages and demographics who are interested in streaming TV shows, movies, and documentaries. However, the company primarily targets younger adults and families with its content offerings.

How much is Netflix in America? ›

Netflix costs $6.99 to $22.99 per month, depending on your subscription plan. It offers three plans: Standard With Ads, Standard and Premium. A former popular choice was the Basic plan at $9.99, but Netflix eliminated this option for new or rejoining members and is phasing it out entirely. Users can cancel anytime.

Who is Netflix owner? ›

Wilmot Reed Hastings Jr. (born October 8, 1960) is an American billionaire businessman. He is the co-founder and executive chairman of Netflix, and currently sits on a number of boards and non-profit organizations.

What is the most watched thing on Netflix 2023? ›

1. The Night Agent: Season 1. The Night Agent. Gabriel Basso as Peter Sutherland in episode 110 of The Night Agent. Taking the top spot is the thriller series The Night Agent with a staggering viewing time of more than 812 million hours.

Did Netflix add 13.1 million subscribers? ›

Netflix adds 13.1 million paid subscribers worldwide in the fourth quarter of 2023, with 2.91 million subscribers in the APAC (Asia and Pacific) region. Netflix now has a total of 260.8 million paid subscribers. It is a new record for the service as it previously gained 7.7 million subscribers in Q4 of 2022.

How does Netflix make money? ›

Almost 90% of all Netflix'srevenue ($35 billion in 2023) comes from subscriptions and strategic partnerships, while approximately 10% of it comes from advertising.As of 2024, Netflix has three subscription plans — Standard with ads ($6.99), Standard ($15.49), and Premium ($22.99) in the United States.

How many countries is Netflix in? ›

Company Profile. Netflix is one of the world's leading entertainment services with 270 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

How many employees does Netflix have 2023? ›

As of 2023, Netflix employed approximately 13,000 full-time workers, over double the number recorded in 2017.

Which country has the best Netflix 2023? ›

Netflix by Country: The Best
  • Best price (USD): India. ...
  • Biggest catalog: Slovakia. ...
  • Newest titles: Czech Republic. ...
  • Most IMDb top 250 rated shows: Switzerland. ...
  • Most IMDb top 250 rated movies and Oscar-winning titles: Australia. ...
  • Most combined IMDb top 250 titles: South Korea. ...
  • Most well-rounded catalog: Germany.
Oct 11, 2023

Is Netflix profitable 2023? ›

In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney's losses exceeded two billion U.S. dollars.

Who owns Netflix 2023? ›

Who owns Netflix? Netflix (NASDAQ: NFLX) is owned by 80.92% institutional shareholders, 6.41% Netflix insiders, and 12.67% retail investors. Rick Kimball is the largest individual Netflix shareholder, owning 8.01M shares representing 1.85% of the company. Rick Kimball's Netflix shares are currently valued at $4.86B.

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