About
MultiChoice
Nigeria
MultiChoice Nigeria launched in 1993 as a joint venture between MultiChoice Africa and Adewunmi Ogunsanya (SAN). We set out from the beginning to provide quality entertainment in homes across Nigeria. From small beginnings of about 30 employees, we have grown to over 2,000 employees while indirectly supporting over 20,000 more jobs. We offer premium entertainment comprising general entertainment, news, information, sports and education channels through our DStv and GOtv platforms.
Today, millions of Nigerians enjoy content in their indigenous languages through our Africa Magic Igbo, Yoruba and Hausa channels. We have created an economically empowering ecosystem at MultiChoice Nigeria through our value chain comprising Dealers, Retailers, Installers and Sabimen, providing gainful employment for thousands of Nigerians. In serving our customers, by making world class entertainment easily accessible, our business has directly and indirectly contributed enormously to the Nigerian economy, with figures valued at N636.4 billion between 2015 and 2019 alone.
The MultiChoice supply value chain comprises more than 12,000 dealers, retailers, installers, sales agents and Sabimen. A 2019 Socio-Economic Impact Report from Accenture estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N363 billion directly to Nigeria’s GDP, created economic value of N57.1 billion through new businesses. In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.
