Most Popular Dating Sites - 2012/2022 - (2024)

Economics, sports, labor, social, and technology. Normally we cover these topics. But in today’s article we will try to answer a new curiosity. What are the most popular dating sites in the world? To do this we will use data about the visits of individual sites. Most Popular Dating Sites – 2012/2022.

Most Popular Dating Sites 2012/2022

The digital revolution is bringing changes in all sectors. From the job market, where more and more technologies are being used, to healthcare. But among the fields affected by this change is also the field of relationships and love. In 2024 it is expected that over 275 million users will use online sites and apps for dating services. But what are the most popular dating sites in the world to date?

The most popular dating site in the world is Badoo. Badoo in January 2022 had almost 30 million organic visitors from all over the world. A figure that puts this site and app definitely in first position. In second place worldwide we find Tinder. The app has a total of 13 million 307 thousand visitors in the first month of 2021. In third place instead we find Plenty of Fish that exceeds 9 million.

Among the top positions (feel free to email me if you think any site is missing) we find Match.com, Zoosk, Ok Cupid, Bumble and Mamba. All these sites have at least one million users per month, which means at least 12 million users per year. Match.com in particular, launched 26 years ago in April 1995, has managed to grow thanks to various collaborations and acquisitions.

Most Popular Dating Sites 2022

So to summarize what are the most popular dating sites?

1. Badoo – 29,838,387 view (January 2022)
   
   Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus and London, United Kingdom,with offices in Malta, Russia and the United States. It operates in 190 countries and is available in 47 different languages, making it the world’s most widely used dating network. The app is available on iOS, Android, and the web. Badoo operates on a freemium model, whereby the core services can be used without payment.

   Source: Wikipedia;

2. Tinder – 13,307,176 view (January 2022

Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. It’s been downloaded more than 340 million times and is available in 190 countries and 40+ languages.

Tinder is a place built on a world of possibility. The possibility of forming connections that could lead to more. If you’re here to meet new people, expand your social network, meet locals when you’re traveling, or just live in the now, you’ve come to the right place.

Tinder is simple and fun—use the Swipe Right™ feature to Like someone, and if someone Likes you back, it’s a Match!™ Get ready to enter a world of endless possibilities.

Welcome to Tinder. Download the Tinder app for iOS and Android, or visit Tinder.com to use Tinder for Web.

3. Plenty of Fish – 9,374,700 view – (January 2022)
4. Match.com – 3,111,567 view;
5. Zoosk – 2,475,145 view;
6. OkCupid – 1,467,708 view;
7. Bumbe – 1,450,003 view;
8. Mamba – 1,382,782 – view;
9. Grindr – 940,154 – view
10. e-Harmony – 701,336 view;

Global Dating Market

To recap. We have seen which are the most used dating sites in the world. But how many users and revenue are there in the dating market?

If we look at the number of users for sure we can say how the market is growing very fast. In 2015 there were 185 million users registered in dating platforms worldwide and in 2020 they became 270 million. The growth has been constant: +15 or + 20 million per year. And it is likely to exceed 300 million in 2022.

But if we have seen how users are growing, how much is the dating market worth in dollars? According to Blackstone’s estimates, the dating app market is growing steadily. The revenue generated in 2020 was $3.08 billion. Up by almost double the 2015 figure. In fact, in 2015, the revenue generated by dating apps was about half that: $1.69 billion.

Users and turnover continue to grow. It will be interesting to see how this sector develops over the next few years.

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