Miller Lite: The ONLY beer of the Dallas Cowboys (2024)

March 7, 2023 | 1 min read

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With a relationship spanning 30 years, it is the only beer of America’s team

Miller Lite: The ONLY beer of the Dallas Cowboys (3)

So, when the existing deal was set to expire in 2020, we were brought in to help navigate the renewal evaluation and negotiation. With the significant investment, it was critical to optimize partnership assets and further maximize contract value.

We started with a market assessment and a comprehensive review of the current assets, historic execution and results. We gathered feedback across the network and conducted an evaluation of key learnings and best practices to identify innovative opportunities.

The partnership extension not only expands the reach and commercial impact, but it also elevates the Miller Lite game day experience and year-round engagement with Dallas Cowboys fans.

With a more flexible approach and modern enhancements, we helped the brand truly maximize its potential for the lifetime of the deal.

Miller Lite: The ONLY beer of the Dallas Cowboys (2024)

FAQs

What is the only beer of the Dallas Cowboys? ›

Miller Lite: The ONLY beer of the Dallas Cowboys.

What kind of beer is sold at Cowboys stadium? ›

Miller Lite is a main sponsor of the Dallas Cowboys, so throughout the stadium Miller Lite and Coors are sold at the price of $10.

How much does Miller Lite pay Dallas Cowboys? ›

Plus: The unveiling of an all new tailgate experience outside AT&T Stadium, Miller LiteHouse featuring 'the biggest cooler in Texas.

Does Miller Lite sponsor the Cowboys? ›

No, Bud Light does not sponsor the Dallas Cowboys. Though the brand is the official National Football League (NFL) beer partner, the Dallas Cowboys are missing from their clientele list. The Cowboys are one of the five NFL franchises not sponsored by the beer giants. Miller Lite sponsors the Jerry Jones-owned Cowboys.

What did Cowboys actually drink? ›

Answer and Explanation: In the Old West, cowboys would drink whiskey, beer, sarsaparilla, or coffee, if visiting a nearby saloon. While working on the prairie, though, cowboys would simply drink water or coffee.

What drink did Cowboys drink? ›

The cattle baron had his claret, the miner had his “old Taos,” and the Cowboy had his whiskey or “tonsil paint.” Beer was really popular with all classes especially if the barmen had an ice box. Champagne, Brandy, Port, Sherry, and Gin all found shelf space.

What do cowboys call beer? ›

John Barleycorn, Purge, and Hop Juice.

How much does a beer cost at Dallas Cowboys Stadium? ›

The Price of a Beer at Every NFL Stadium (Cheapest Small Beer Available)
RankingNFL TeamPrice per Beer (Smallest Size Available)
20New England Patriots$10.50
21Dallas Cowboys$10.50
22Minnesota Vikings$10.50
23Las Vegas Raiders$10.99
28 more rows
Jan 8, 2024

What is the Miller Light House? ›

Miller Lite®House is where Dallas Cowboys Gameday Traditions are born. Miller Lite®House will be filled with unique entertainment including the. entire Dallas Cowboys Cheerleaders storming the field for a performance, Dallas Cowboys Rhythm & Blue Dancers and Drumline performances, live music on.

What percent of the Cowboys does Jerry Jones own? ›

Jones and wife Gene own 51% of the Cowboys and their three adult children equally share the other 49%, D magazine reported in 2019.

Who is the highest paid Dallas Cowboy? ›

Dak Prescott has lots of reasons to be thankful! On Monday, not only did he reveal he's now a dad (daughter MJ is a Leap Year Baby born last Thursday, Feb. 29), but he also said he's "definitely confident" that he will have a new contract soon.

Who owns Miller Lite in us? ›

Miller Lite beer is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev.

Did Coors buy out Miller? ›

Molson Coors was formed in 2005 through the merger of Molson of Canada, and Coors of the United States. In 2016, Molson Coors acquired Miller Brewing Company for approximately US$12 billion.

Who owns Miller Lite and Coors? ›

Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, ...

What beer sponsors the Dallas Cowboys? ›

Miller Lite, “The Only Beer of the Cowboys,” is the exclusive beer sponsor of the team.

What is the official beer of the NFL? ›

Bud Light has been the Official Beer Sponsor of the NFL for over 27 years, and every season we look forward to delighting fans by making their gameday celebrations easier over a Bud Light and America's most popular sport: football,” said Todd Allen, Vice President of Marketing for Bud Light.

What did Old West Cowboys drink? ›

As towns grew, saloons were often elaborately decorated, featured Bohemian stemware, and oil paintings were hung from the wall. The hard liquor was improved, often featuring whiskey imported from the Eastern United States and Europe. To avoid rotgut, patrons would request "fancy" mixed drinks.

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