McDonald's to leave Russia for good after 30 years (2024)

By Becky MortonBusiness reporter, BBC News

Watch: Moscow residents react to McDonald's leaving Russia after 30 years

McDonald's has said it will permanently leave Russia after more than 30 years and has started to sell its restaurants.

The move comes after it temporarily closed its 850 outlets in March.

The fast food giant said it made the decision because of the "humanitarian crisis" and "unpredictable operating environment" caused by the Ukraine war.

The opening of McDonald's first restaurant in Moscow in 1990 came to symbolise a thaw in Cold War tensions.

A year later, the Soviet Union collapsed and Russia opened up its economy to companies from the West. More than three decades later, however, it is one of a growing number of corporations pulling out.

"This is a complicated issue that's without precedent and with profound consequences," said McDonald's chief executive Chris Kempczinski in a message to staff and suppliers.

"Some might argue that providing access to food and continuing to employ tens of thousands of ordinary citizens, is surely the right thing to do," he added.

"But it is impossible to ignore the humanitarian crisis caused by the war in Ukraine. And it is impossible to imagine the Golden Arches representing the same hope and promise that led us to enter the Russian market 32 years ago."

McDonald's said it would sell all its sites to a local buyer and would begin the process of "de-arching" the restaurants which involves removing its name, branding and menu. It will retain its trademarks in Russia.

The chain said its priorities included seeking to ensure its 62,000 employees in Russia continued to be paid until any sale was completed and that they had "future employment with any potential buyer".

McDonald's said it would write off a charge of up to $1.4bn (£1.1bn) to cover the exit from its investment.

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McDonald's to leave Russia for good after 30 years (3)McDonald's to leave Russia for good after 30 years (4)

It really is the end of an era. I was in the queue when the first Russian McDonald's opened on Moscow's Pushkin Square in January 1990 - way back in the USSR.

There were so many people outside the restaurant, it took three hours to get inside. But what a sense of excitement.

Those American burgers, fries and pies were a symbol of Moscow embracing the West. Hot food to help end a Cold War.

These are very different times. Russia and the West have lost their appetite for one another.

Russia's attack on Ukraine has sparked international condemnation and sanctions, turning Moscow into a pariah.

Meanwhile, the Kremlin - as it always does - points the finger back, accusing the West of plotting Russia's downfall.

Back in March lots of international companies announced they were pausing operations in Russia, hoping the situation would resolve itself and they could then reopen.

But McDonald's decision to sell up and pull out shows the fast food giant recognises things will not return to normal and that what the Kremlin calls its "special military operation" in Ukraine has changed things long term.

Big Macs are only the beginning. I predict we're going to see a lot more global brands leaving Russia.

McDonald's to leave Russia for good after 30 years (5)McDonald's to leave Russia for good after 30 years (6)Getty Images

The opening of McDonald's in Moscow in 1990 saw queues of Russians keen to try the American fast food chain

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The move comes after Renault announced it was selling its business in the country. The French firm said its 68% stake in carmaker Avtovaz would be sold to a Russian science institute, while its shares in Renault Russia will go to the city of Moscow.

Moscow said Renault's Russian assets had now become state property - marking the first nationalisation of a major foreign business since the invasion of Ukraine.

Last year, Russia and Ukraine accounted for about 9% of McDonald's global sales.

The chain's 108 restaurants in Ukraine remain closed due to the conflict but the company is continuing to pay full salaries to all its employees there.

McDonald's initially faced criticism for being slow to halt its business in Russia, with some calling for a boycott of the company before it suspended operations in March.

Hundreds of international brands, including Starbucks, Coca Cola, Levi's and Apple, have left Russia or suspended sales there since the country invaded Ukraine in February.

Other firms, including Burger King and Marks and Spencer, say they are unable to close stores due to complex franchise deals.

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McDonald's to leave Russia for good after 30 years (2024)

FAQs

McDonald's to leave Russia for good after 30 years? ›

CHICAGO, May 16, 2022 – After more than 30 years of operations in the country, McDonald's Corporation announced it will exit the Russian market and has initiated a process to sell its Russian business.

How much did it cost McDonald's to leave Russia? ›

$1.2-1.4 billion. That's how much the exit from Russia will cost the fast food giant, McDonald's said. This is mostly a non-cash write off for its investments.

What is Russia replacing McDonald's with? ›

Shutdown, replacement and aftermath

McDonald's has a 15-year option to buy its former restaurants back from the new Russian chain. Alexander Govor replaced the brand with Vkusno i tochka ("Simply Delicious"). The restaurants offer replacements for all menu items, but most are rebranded.

Will McDonald's be back in Russia? ›

The golden arches and Big Mac may have gone, but Russians saw 15 McDonald's restaurants reopen on Sunday under new branding and ownership, according to its owner Alexander Nikolaevich Govor.

Is KFC still in Russia? ›

Brands Exit from Russia Complete. April 17, 2023 – Yum! Brands has completed its exit from the Russian market by selling its KFC business in Russia to Smart Service Ltd., a local operator led by Konstantin Yurievich Kotov and Audrey Eduardovich Oskolkov.

Why was McDonald's leaving Russia despite the huge market? ›

The humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonald's to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald's values.

Why did Starbucks leave Russia? ›

Partners, As I communicated Friday, we condemn the horrific attacks on Ukraine by Russia and our hearts go out to all those affected. We continue to watch the tragic events unfold and, today, we have decided to suspend all business activity in Russia, including shipment of all Starbucks products.

Is Burger King still in Russia? ›

Burger King is still operational in Russia after the owner of the brand pledged to exit the country more than a year ago.

Is Starbucks still in Russia? ›

Starbucks is leaving Russia after 15 years in business. The coffee chain had temporarily shut down its stores in March over Russia's invasion of Ukraine. This is the second major exit of a global American brand from Russia, after McDonald's last week began "de-arching" its entire chain after 32 years.

What is the new name for KFC in Russia? ›

As of this past week, KFC locations in Russia have begun to reopen under their new name, Rostic's. One of the only changes seems to be the name, with the predominantly fried chicken menu and the red and white branding staying the same.

Is Coca Cola sold in Russia? ›

Coca-Cola announced it was leaving the Russian market back in March 2022 as part of the global response to the invasion of Ukraine. Coca-Cola HBC, the Greek-owned company that bottled and sold co*ke in Russia, switched to a new brand, Dobry Cola.

What is the new name for McDonald's? ›

The new name also comes with a new sauce. McDonald's has decided to cosplay as its animated alter ego. Starting Feb. 26, the fast-food chain launched a manga-inspired makeover, embracing the upside-down golden arches featured in some of anime's most iconic movies and shows, where it is cheekily known as “WcDonald's.”

Does China have McDonald's? ›

As of 2022, there are around 5,000 McDonald's restaurants in China and 180 thousand employees. By 2017 McDonald's had served over 1,3 billion customers, and now it serves 1 billion customers a year.

Is Pizza Hut still in Russia? ›

Brands Is Suspending Operations of KFC Company-Owned Restaurants in Russia; Finalizing Agreement to Suspend All Pizza Hut Restaurant Operations in Russia. Yum!

Is Subway still in Russia? ›

In Russia for more than 20 years, Subway operates 550 restaurants in 122 cities in the region, making the Subway chain in Russia the third largest in Europe, and putting it on the list of those "financing the murders of Ukrainians," according to the agency.

Does Russia still have Pizza Hut? ›

Yum! Brands has deals to sell its Russia-based franchises to local buyers.

How much did McDonald's lose leaving Russia? ›

Shoppers look towards closed McDonald's and KFC restaurants at the Mega Mall, in Khimki, outside of Moscow, Russia on March 27, 2022. McDonald's write-off from exiting Russia will be between $1.2 billion to $1.4 billion, the company said.

How much money did McDonald's make in Russia? ›

Looking further, McDonald's Russia business hauls in roughly $2.25 billion of the company's annual sales, but only represents about 3% of its operating income, per Barish's calculations.

How many McDonald's pulled out of Russia? ›

McDonald's said it was selling its Russian business to a local licensee, which includes 850 restaurants, as it began a full exit from the country, which would result in a write-off of $1.2 billion to $1.4 billion.

How much does a McDonald's Big Mac cost in Russia? ›

How much is a Big Mac in Russia in the ruble versus the US dollar? A Big Mac costs 135 Russian roubles in Moscow, Russia. Right now, that's $1,87. But the exchange rate keeps changing, because of recent market events.

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