McDonald's to Increase Prices in Japan Due to Rising Input Costs (2024)

  • McDonald’s to increase the prices of about 60% of its offering in Japan from Sept 30, 2022
  • It has been impacted by recent spikes in the price of raw materials, escalating labor logistics, and energy expenses, as well as rapid fluctuations in exchange rates
  • Earlier in March 2022, McDonald's increased the price of almost 20% of its menu items in Japan

Fast food chain operator, McDonald’s will increase the prices of about 60% of its offering in Japan from Sept 30, 2022. The price of its signature big Mac hamburger will rise to 410 yen ($2.85) from 390 yen. While the price of its cheeseburgers will increase to 180 yen from 140 reflecting an increase of 10 to 30 yen on many items. Earlierin March 2022, McDonald's increased the price of almost 20% of its menu items in Japan, citing factors including the increasing cost of beef and wheat.

McDonald’s has joined the growing number of companies that are passing the effects of the weakening yen and the soaring inflation in decades on to customers. Even while Asia's second-largest economy has had relatively low inflation compared to other developed countries, it nonetheless rose to a 31-year high of 2.8% in August 2022 owing to rising energy prices brought on by the Russia-Ukraine conflict and supply chain snags.

The rapidly declining value of the yen, coupled with a surging dollar and the ultra-dovish approach of the central bank, has also hurt businesses in Japan, particularly import-dependent ones such as McDonald's, which sources its potatoes from North America for its fries.

Quick Service Restaurants (QSR) in Japan

According to GlobalData, the Japanese QSR channel registered a decline at a CAGR of 1% to reach yen 2,961 billion (US$28 billion) in 2020 from yen 3,120 billion (US$26 billion) in 2015. The number of transactions increased by 0.5% while the number of outlets registered a decline of 0.9%. McDonald’s is Japan’s largest QSR operator by revenue. Other key chains include Zensho Holdings Co., Ltd., Plenus Co., Ltd., Toridoll Holdings Corp., and Yum! Brands, Inc.

The majority of QSR brands registered a decline in the number of outlets during the year 2020 due to the COVID-19 pandemic. For instance, McDonald’s recorded a decrease from 2,975 outlets in 2019 to 2,924 in 2020. However, in 2021, McDonald’s number of outlets in Japan increased to 2,942. In September 2021, the operator announced a significant reduction in the use of plastic across its Happy Meal toys. The company is working towards reaching its goal in its use of sustainable materials by 2025 and is replacing its Happy Meal toys with recyclable materials to promote environmental responsibility.

McDonald's to Increase Prices in Japan Due to Rising Input Costs (2024)

FAQs

McDonald's to Increase Prices in Japan Due to Rising Input Costs? ›

Fast food chain operator, McDonald's will increase the prices of about 60% of its offering in Japan from Sept 30, 2022. The price of its signature big Mac hamburger will rise to 410 yen ($2.85) from 390 yen.

Why has McDonald's raised their prices so much? ›

In California, Gov. Gavin Newsom signed into law a new minimum wage measure that raises hourly pay for fast food workers to $20 an hour — a development that some McDonald's franchisees say has forced them to further hike menu items.

How much is a Big Mac meal in Japan? ›

The price of Combo meal in fast food restaurant (Big Mac Meal or similar) in Tokyo is ¥810. This average is based on 15 price points. It can be considered reliable and accurate. Latest update: May 15, 2024.

What factors affect McDonald's prices? ›

Despite regional economic factors such as minimum wage, property taxes, cost of rent and other goods, franchise owners are also free to account for their own price tags, further complicating the metrics of menu disparities. As noted on the McDonald's corporate website, “McDonald's prices vary by location.

How much money does McDonald's make in Japan? ›

Consolidated Statements of Income (Summary)(Unit: million yen)
ItemThe 53rd From January 1, 2023 to December 31, 2023
Gross profit72,291
Selling, general and administrative expenses31,413
Operating income40,877
Non-operating income1,631
11 more rows

Why is McDonald's more expensive in other countries? ›

Most countries have a higher minimum wage and social security tax than the US. Most European countries require employers to pay for medical insurance for their employees. Also, real estate cost more and real estate taxes are higher in most other countries. Higher food quality standards.

Why are fast-food prices going up? ›

Since California's new law went into effect to raise the minimum wage of fast-food workers, who are employed by chains of 60 restaurants and more, from $16 to $20 an hour, some fast-food chains have raised their food prices, according to a new study.

What country has the most expensive McDonald's? ›

Switzerland has the highest McDonald's prices in the world, and I visited one during a recent trip. I spent $31 at a McDonald's in Zurich and got three sandwiches, fries, and some dipping sauces.

What is the minimum wage in Japan? ›

The minimum wage. Japan typically has a 40-hour workweek and the minimum hourly wage for workers is established by each region's Regional Minimum Wage Council. The current national weighted average minimum wage in Japan is 931 Yen. The average rose to 961 yen on April 1, 2023.

How successful is McDonald's in Japan? ›

McDonald's Japan is a leading company in Japan's food service industry with approximately 1.3 billion customers visiting annually.

Who sets prices at McDonald's? ›

McDonald's does not dictate prices. Franchisees set prices based on local market conditions using consultants. They have raised those prices largely in response to their own inflationary concerns, notably labor and food costs.

How much is a Big Mac 2024? ›

A recent report by USA Today used survey information compiled by a team of reporters in 18 markets across the country to compare prices over the past 10 years. The survey found that an average medium Big Mac meal has risen in price from $5.69 in 2014 to $9.72 in 2024, an increase of about 70%.

How does McDonald's minimize costs? ›

Why does McDonald's offer cheaper menu items than some other restaurants? We serve more than 27 million customers every day, so we buy in bulk. And, as anyone who's ever shopped at a warehouse club can attest to, that means lower prices. Those savings are then passed along to you.

What do they call McDonald's in Japan? ›

List
NicknameCountry
McDirt'sUnited States
Mak Kee Mak-Gei M-GeiHong Kong
Mäkkäri, MäkkiFinland
MakudoJapan
25 more rows

What does McDonald's pay in Japan? ›

Find Salaries by Job Title at McDonald's
Job TitleTotal Pay Base | Additional
Crew Member 14 Salaries submitted ¥2M-¥2M ¥2M | ¥36K 0 open jobs¥2M-¥2M ¥2M | ¥36K
Cashier 8 Salaries submitted ¥2M-¥2M ¥2M | ¥0 0 open jobs¥2M-¥2M ¥2M | ¥0
Graduate Student 3 Salaries submitted ¥240K-¥2M ¥2M | ¥0 0 open jobs¥240K-¥2M ¥2M | ¥0
17 more rows

Is Japan expensive or cheap? ›

While it would be an exaggeration to call it a low-priced destination, one of the great things about Japan is that you can truly tailor your experience to your budget, meaning that how much you spend is to a good degree up to you. If your budget is flexible, it's very easy to spend money here.

How much is a Big Mac in 2024? ›

The survey found that an average medium Big Mac meal has risen in price from $5.69 in 2014 to $9.72 in 2024, an increase of about 70%. The price of a medium Big Mac meal ranged in price from $7.89 in Houston to $15 in Seattle.

Where does a Big Mac cost $18? ›

And it's no fluke—according to one report, the most expensive Big Mac in the world now lies in none other than the United States. It's in Darien, Connecticut, to be exact, where the aforementioned photo was taken. How did a budget-friendly meal like the Big Mac come to cost $18?

What percentage of labor costs does McDonald's pay? ›

In general, McDonald's franchisees pay about 20 percent in labor costs, according to Richard Adams, a consultant out of San Diego who works with McDonald's operators. Thus, doubling those salaries would push that Big Mac cost up 80 cents. For a Dollar menu item like a medium fry, it would go up 20 cents.

Does each McDonald's set their own prices? ›

Why don't you list prices on the McDonald's website? McDonald's prices vary by location. Ninety percent of McDonald's restaurants are independently owned and operated by franchisees, who have the ability to set their own prices.

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