Master These 6 Skills to Succeed as a Real Estate Investor | Entrepreneur (2024)

Opinions expressed by Entrepreneur contributors are their own.

More and more people are becoming interested in investing in real estate because of the many advantages offered by this type of investment. Property is one of the most popular safe havens, especially in times of crisis. But investing in real estate cannot be done in just any way, especially for the investors who aim for success. To invest properly and grow your wealth, you need to master several skills, but the six main ones are those that follow:

Related: Learn How to Confidently Invest in Real Estate

1. Know the market

Knowledge of the real estate market is essential for investing in an intelligent way. This includes the trends in the prices and the trend of the market: Is it a seller's or a buyer's market? Is a bubble forming? Some people invest in real estate in order to follow the trend — because people around them have started to invest. Others have been tempted because they have heard a friend telling them that investing in such and such city is a guaranteed return, without knowing much about the market. These people, of course, may succeed by chance, but most of the time this is not the case. The market evolves, and it changes according to the economic and social context. The most successful real estate investors study the market in order to know exactly when to invest. This allows them to invest safely and also ensure a return on their investment.

2. Know how to recognize a property with a high potential

To avoid wasting their time, property investors need to know how to distinguish a property with high potential from an ordinary one. This skill can be acquired with experience, and it allows them to avoid missing an opportunity when they detect the ideal property. Thanks to their many visits, professional investors know how to spot a profitable property at a glance. What may not seem interesting to the average person may have great potential for these professional investors. They rely on a number of techniques in order to enhance the value of an unattractive property at first glance and make it irresistible to future tenants or buyers. It is only by thinking outside the box that you can find the best possible deal. It's important to invest some time into learning how to tell which properties have high potential and which ones don't.

3. Know how to negotiate

Negotiation is an essential skill for any real estate investor to master. It comes into play at several levels. It first comes into play at the level of the seller in order to negotiate the purchase price and the conditions of the sale. Then it comes into play at the level of the financing organization (the banker or the broker), in order to obtain the best loan conditions. Negotiation also comes into play with the contractor, when some renovation or construction work is involved and with the tenant if it is a rental investment. Note that a negotiation is not an imposition. It is a process in which the investor takes into account the various interests of the other party and seeks a compromise that would be a win-win situation for both parties. Without going through the negotiation process, it is very difficult to find a good deal in real estate.

Related: 5 Tips for New Investors Who Want to Make Money With Real Estate

4. Know to set limits

Limits are important to maintain focus on your investment. Professional investors remember that they are their best asset. It can be very tempting to try to do everything yourself in order to save a few dollars or to invest in properties that don't fit your profile. But real estate investors need to learn to focus on their strengths in order to make their investment pay off. Aren't the few dollars saved actually a loss in terms of time spent on the job? At some point, investors must resign themselves to delegating some of the work. Likewise, the opportunities can multiply to the point of wanting to invest in every property that comes along. But the best property investors must learn to focus on their goal and also to say "no" to certain properties that may distract them from this objective.

5. Know how to work with your network

The success of real estate investors depends in part on the quality of their network. Investing in real estate is not something that is done alone. The investors rely on the help of real estate agents, bankers, brokers, notaries, contractors, tax lawyers, accountants and other professionals in the field. This network helps everything move forward more quickly. A network is built, but it is also maintained. Real estate investors need to master the relational skills which allow them to work on good terms with their network. For example, calling your real estate agent from time to time shows them your motivation to take action.

6. Have a long-term outlook

Real estate investors need to keep their emotions in check when it comes to making a purchase. They have to keep in mind that they are investing to increase their wealth and to make money at the same time. Even if a real estate deal looks tempting, it is necessary to analyze it thoroughly before making a purchase. Buying just because your instinct has dictated that a property is a crush is never a good idea. This is why professional investors start with a precise strategy and an action plan in order to properly set up their investment projects. In this way, it is easier for them to stick to their initial plan and not to spread themselves too thin.

Related: 4 Undeniable Truths You Should Know Before Investing in Real Estate

While the world of real estate investing is exciting, it's incredibly important to develop your skills and put in the time and research required to make smart investments. To get started, keep up with the market, learn how to recognize high-potential properties, learn how to negotiate, set limits, develop a solid network, and have a long-term outlook. These skills are crucial for your success in real estate investment.

Master These 6 Skills to Succeed as a Real Estate Investor | Entrepreneur (2024)

FAQs

What skills do you need to be a real estate investor? ›

Being able to calculate positive cash flow, differentiating between good deals and bad ones, and having a solid grasp on concepts such as cap rates, price-to-rent ratios, and so on are all important skills to learn. Systems Development While real estate investors may start small, continued growth requires volume.

What are the 5 keys of real estate investing? ›

Here are five guiding principles I've discovered over the last ten years for building a profitable yet balanced real estate investment business:
  • Teamwork and Shared Responsibility. ...
  • Market Positioning and Public Relations. ...
  • Capital and Property Market Understanding. ...
  • Strategic Planning and Risk Management.
Jul 2, 2023

How to be successful in real estate investing? ›

  1. Make a Plan.
  2. Know the Market.
  3. Be Honest.
  4. Develop a Niche.
  5. Encourage Referrals.
  6. Stay Educated.
  7. Understand the Risks.
  8. Invest in an Accountant.

What are the three most important factors in real estate investments? ›

If so, there are a few things you should keep in mind. The 3 most important factors in real estate are location, condition, and price. By understanding these three factors, you can make sure that you find the perfect property for your needs. Keep reading to learn more about each of these factors.

Is real estate investor hard? ›

Real Estate Investing Is Not for Everyone

It requires a specific mindset, personality, and business acumen. Property owners and investors must have strong negotiation skills, the ability to multitask while staying focused, and an understanding of the market and financing.

What do investors do in real estate? ›

A real estate investor invests capital in property. You buy and sell properties, manipulate their valuation, collect rents, and lobby politicians and governmental land-use agencies to realize a profit. You may work alone as an individual investor, with a partner, or as part of a network of investors.

What is the 7 rule in real estate? ›

In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don't even know you are in real estate.

What are the 4 P's of real estate? ›

If you've been working as a professional marketer anytime in the last 60 years, you are likely familiar with the four Ps of real estate marketing: product, price, place and promotion.

What is the 10 rule in real estate investing? ›

The 10% rule is a quick and straightforward way for investors to evaluate the potential profitability of a real estate investment. It involves calculating the expected annual income from the property and ensuring it equals at least 10% of the property's purchase price.

What is the smartest way to invest in real estate? ›

5 Ways to get started in real estate investing
  1. Buy REITs (real estate investment trusts) REITs allow you to invest in real estate without the physical real estate. ...
  2. Use an online real estate investing platform. ...
  3. Think about investing in rental properties. ...
  4. Consider flipping investment properties. ...
  5. Rent out a room.
Feb 29, 2024

Do most millionaires invest in real estate? ›

Real estate investment has long been a cornerstone of financial success, with approximately 90% of millionaires attributing their wealth in part to real estate holdings. In this article, we delve into the reasons why real estate is a preferred vehicle for creating millionaires and how you can leverage its potential.

How do I avoid 20% down payment on investment property? ›

Yes, it is possible to purchase an investment property without paying a 20% down payment. By exploring alternative financing options such as seller financing or utilizing lines of credit or home equity through cash-out refinancing or HELOCs, you can reduce or eliminate the need for a large upfront payment.

What is the biggest risk of real estate investment? ›

Real estate investing can be lucrative but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problematic tenants.

What actually increases property value? ›

Some value-boosting increases include installing a new HVAC unit, replacing or repairing your roof, installing energy-efficient windows, and installing a new garage door. Minor fixture and paint updates. Updated fixtures and paint instantly update your home for a relatively small price tag.

What are the three basic choices for investments? ›

There are three main types of investments:
  • Stocks.
  • Bonds.
  • Cash equivalent.

Is a real estate investor a good job? ›

A Real estate investor career can be a great way to make money. However, it is important to understand that there are many different ways to invest in Real estate. Successful investors realize that long-term wealth lies in income-producing properties.

Can you make a living as a real estate investor? ›

Here are common benefits of becoming a real estate investor: Earning income: If you build a group of tenants, it is possible to earn a steady income from tenants. Diversifying your portfolio: Diversifying your portfolio simply means investing in various sectors instead of one type of business or industry.

How do real estate investors make so much money? ›

Real estate investors commonly rely on income from rents for residential and commercial properties. Real estate investment trusts (REITs), mortgage-backed securities (MBSs), mortgage investment corporations (MICs), and real estate investment groups (REIGs) are investment alternatives within the real estate sector.

What team do you need as a real estate investor? ›

Even if you decide to self-manage, you will typically need a real estate agent to help find the right property, a bank lender to loan on it, a contractor to renovate it and a handyman to fix small issues. If you aren't going to manage the property, you will also need a property manager. This is your team!

Top Articles
Latest Posts
Article information

Author: Aron Pacocha

Last Updated:

Views: 6527

Rating: 4.8 / 5 (48 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Aron Pacocha

Birthday: 1999-08-12

Address: 3808 Moen Corner, Gorczanyport, FL 67364-2074

Phone: +393457723392

Job: Retail Consultant

Hobby: Jewelry making, Cooking, Gaming, Reading, Juggling, Cabaret, Origami

Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.