Marriott completes $13.6bn Starwood merger (2024)

FAQs

What brands are being merged with Marriott Starwood? ›

The one-time transaction will cost about $140 million, moving Starwood's brands, including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Tribute Portfolio, Four Points by Sheraton, Aloft, and Element, along with an expanded partnership with Design Hotels, to new ownership.

On April 8, 2016 stockholders of both Marriott International and Starwood Hotels & Resorts Worldwide approved the merger. On September 23, 2016, the merger closed with the Federal Trade Commission prior to market opening.

After the merger, Marriott became the leading global brand and its portfolio increased to operations in 122 countries and it became a leading market share holder.

Marriott International has a name for its new loyalty program since merging with Starwood Hotels and Resorts – Marriott Bonvoy. Marriott Bonvoy will replace three previous loyalty programs, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).

Marriott Rewards, SPG, and The Ritz-Carlton Rewards now offer you booking, earning and redeeming at all hotels across all of our participating brands. Starting now, you only need one account to access these elevated benefits.

Marriott International has completed its $13.6bn acquisition of Starwood Hotels & Resorts, and immediately announced plans to link up the group's guest loyalty programmes. The merger sees the creation of the world's largest hotel group, with over 5,700 properties under 30 brands in more than 110 countries.

Here's what we mean:

SPG currently has a 1:1 transfer ratio with most airline partners. SPG points transfer to Marriott points at a 1:3 ratio. The new Marriott transfer ratio to most partners will be 3:1. In the end, transfer to airlines is effectively the same with both kinds of points.

Beginning on February 13, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points.

Marriott International

Starwood / Parent organization

Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential and timeshare properties. It is headquartered in Bethesda, Maryland. The company was founded by J. Willard Marriott and his wife Alice Marriott.

Wikipedia

What caused the Marriott breach? ›

Crowdstrike cybersecurity expert Ryan Cornateanu told Hotel Tech Report, “The attack on Marriott was hapless and a popular entry point for adversaries is through email spoofing. This tactic is used in phishing in order to get malware onto a target network to then move laterally across all systems.

In stunning Monday morning news, Marriott International has acquired Starwood Hotels & Resorts Worldwide for $12.2 billion consisting of $11.9 billion of Marriott International stock. This deal means that Starwood's luxury brands, including St.

The merger is not simply a benefit for shareholders or a step closer to building the world's largest hotel empire. Additionally, the merger of the loyalty programs specific to Starwood and Marriott will secure the foundation for the largest loyalty program of its kind.

According to Marriott, “Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world” and it has a total of 120 million members — arguably the largest for a single hotel company whose portfolio includes 30 different brands and more than 6,700 hotels.

Marriott International's new midscale extended-stay brand is officially named StudioRes. Marriott announced the brand, formerly known as Project MidX Studios, in early June.

Sheraton Hotels and Resorts is an international hotel chain owned by Marriott International.

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