EVP and Global Chief Marketing Officer
Manuel “Manolo” Arroyo isEVP and Global Chief Marketing Officer for The Coca‑Cola Company. He is responsible for the five Global Category teams, Integrated Marketing Experience (IMX) including Media, Digital Marketing, Design, Marketing Assets (Music, Sports, Entertainment and Influencers), Human Insights and Marketing Performance, Marketing Operations & Capabilities and the Marketing Transformation Office.
Arroyo’s career spans across Europe, USA, Thailand, Malaysia, Singapore and Mexico, where he has built and led high performing, engaged and diverse teams.
Arroyo was named CMO in 2020. From 2019 to 2020, he served as President of the company’s Asia Pacific group. He was responsible for operations in the group’s five business units. He was also responsible for the company’s Bottling Investments Group, primarily focused on key markets in Southeast and Southwest Asia. Arroyo served as President of the Company’s Mexico business unit from 2017 to 2019.
Arroyo left Coca‑Cola in 2014 to rejoin S.C. Johnson & Son, as SVP & President of Asia Pacific. From 2015 to 2016, he served as CEO of Deoleo, the publicly traded worldwide leader in branded olive oil, including the Bertolli brand.
Prior to that, he was President of the Coca‑Cola Southeast and West Asia (SEWA) business unit from 2006 to 2009 and President of the ASEAN business unit from 2010 to 2014, where he led structural refranchising in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, The Philippines, and the Company’s first ever entries in Myanmar/Burma and Laos. This role included a remarkable turnaround of our business in Thailand and Vietnam.
He began his career with The Coca‑Cola Company in 1995 and went on to hold a variety of marketing roles in Spain and in Global Strategic Marketing in Atlanta and general management roles, including Marketing Director and General Manager for sparkling brands for the company’s Iberia business unit from 2000 to 2004 and General Manager for Spain and bottling sales company from 2004 to 2006.
Before joining The Coca‑Cola Company, Arroyo worked for two years in marketing at S.C. Johnson & Son and two years in the Corporate Office Staff of the Chairman & CEO at Banco Santander in Madrid, Spain.
Arroyo is member of the board of Coca‑Cola EuroPacific Partners and has served in the boards of Coca‑Cola Andina (Chile), ThainamThip Ltd (Thailand) and Coca‑Cola COFCO (China). Arroyo earned double major degrees in Business Administration and Law, both from ICADE in Madrid.
Person subject to the reporting requirements of Section 16 of the Securities Exchange Act of 1934, as amended.
FAQs
Manuel “Manolo” Arroyo is EVP and Global Chief Marketing Officer for The Coca‑Cola Company.
Who is the manager of the Coca Cola company? ›
James Quincey is Chairman and CEO of The Coca‑Cola Company. Quincey, who first joined the company in 1996, has held a number of leadership roles around the world.
How do I make a complaint to Coca Cola? ›
Contact Us
- Call. Consumer Care: +1 800-520-2653. Coca‑Cola Store: +1 800-557-4616.
- Email. Send us an email by filling out this form.
- Write To Us. The Coca‑Cola Company. PO. Box 1734. Atlanta, GA 30301.
Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisem*nts, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.
Who discovered Coca-Cola drink? ›
On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.
What made Coca-Cola so successful? ›
So, Why is Coca-Cola so Successful? Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.
What kind of leadership does Coca-Cola have? ›
The Coca-Cola Company uses a mix of management styles depending on the department. For most departments, they use a consultative democratic style where managers allow employee input but make the final decisions. On factory floors, they use a more autocratic style with strict manager control.
How much is Coca-Cola CEO paid? ›
Compensation for Coca-Cola's top five executives last year ranged from $4.5 million to the $24.7 million paid to James Quincey, chairman and chief executive officer of the iconic, Atlanta-based company, according to the company's annual proxy statement.
What is the salary of co*ke CEO? ›
A review of major food and beverage companies by Food Dive found Coca-Cola CEO James Quincey disclosed a point-in-time pay of $22.8 million in 2022 and a compensation-actually-paid figure under the new calculation of $54.5 million.
What is Coca-Cola accused of? ›
Coca-Cola, Danone and Nestle have been accused of making misleading claims about their plastic water bottles being "100% recycled". A consumer body and two environmental groups have issued a legal complaint to the European Commission over the alleged greenwashing.
One of the first noted criticisms of Coca-Cola was that it produced serious mental and motor deficits. This resulted in Coca-Cola's first lawsuit and trial where the official charges were that Coca-Cola was adulterated and misbranded.
What is the main problem of Coca Cola company? ›
The problems faced by Coca-Cola Company are high sugar harmful to health, increase in competitors, plastic bottle waste and water scarcity. These issues will lead to many negative impacts to social and natural environment.
What is co*ke's slogan? ›
2005 - Make It Real. 2006 - The co*ke Side of Life. 2009 - Open Happiness. 2016 - Taste the Feeling. 2021 - Real Magic.
Is Coca-Cola still profitable? ›
Coca-Cola sees annual adjusted profit to be between 4% and 5%, compared to LSEG estimates of a 4.5% growth. Its net revenue rose 7.4% to $10.95 billion beating expectations of $10.68 billion while adjusted profit of 49 cents came in line with estimates.
Is Coca-Cola in profit or loss? ›
The cola major logged a profit of Rs 459.69 crore for the financial year that ended on March 31, 2022, while its revenue from operations in that year had stood at Rs 3,121.29 crore. Its other income was also up 23 per cent to Rs 87.19 crore for the financial year that ended on March 31, 2023.
Who was the Cuban CEO of Coca-Cola? ›
Roberto Críspulo Goizueta Cantera (November 18, 1931 – October 18, 1997) was a Cuban-born American business executive who served as the chairman, president, and chief executive officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997. Atlanta, Georgia, U.S.
Who decided to sell Coca-Cola as a soda fountain drink? ›
Coca‑Cola History
John Stith Pemberton, a local pharmacist, produced the syrup for Coca‑Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink.
Who was the first person to make Coca-Cola? ›
John S. Pemberton, a pharmacist in Atlanta, Georgia, created the syrup for Coca‑Cola. He carried a jug of the new product down the street to Jacobs' Pharmacy in Atlanta. There, it was sampled, pronounced "excellent" and placed on sale as a soda fountain drink for five cents a glass.
How much does the CMO of Coca-Cola make? ›
Manuel Arroyo, Coca-Cola's executive vice president and global chief marketing officer, who was paid $6.7 million, including $689,585 in base pay.
