Make Your Airbnb Instagrammable - Nestrs (2024)

30 Sep Make Your Airbnb Instagrammable

Posted at 02:13hin Airbnb, Design, DIYbynestrs0 Comments

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I’m a competitive person. This is no surprise to anyone who knows me personally.

As an Airbnb host, I am constantly on the platform seeing if my properties are on the first page and above the fold.

But I’m noticing that it’s harder and harder for my properties to stand out. So I had to do something about it and regain my 1st page status….especially since I had a new Airbnb to design and list.

Whenever I want to do something epic -whenever I want to stand out -I find a way to collaborate with someone crazy creative.

O-H-I-O

I’m new-ish to Ohio and one thing I’ve learned is Ohians are v v proud of their state.

The people of Columbus are v v proud of their city.

And we get a TON of parents who stay in our Airbnb spaces while they’re visiting their kids at The Ohio State University. Or alumni of OSU who are in town for a game.

Perfect. I’ll create an Airbnb space that celebrates the city. And I’ll do it with the help of a local graphic designer, Dan Wisniewski of D&W Elements.

D&W Elements creates modern vintage city skyline prints and they’re amazing!

I’ve seen Dan’s work pop up on Instagram, I’ve seen people put his stickers on their laptops, and there is always someone walking around the city in his vintage inspired t-shirts.

When I reached out to Dan, I was nervous he would think I was crazy. I had this idea to make his work a bit larger than life. I wanted to take his t-shirts, his stickers -or the prints on them- and put them on the walls of my newest Airbnb space. Since his work is vintage inspired, I decided to go mid century modern with the furnishings.

Dan was so down. So, we chose three of his designs and created three feature walls throughout this Airbnb. One in the kitchen, the living room, and the bedroom.

The Kitchen

This is the design I chose for the kitchen:

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I loved the print but I wanted to do something different with it. So, Dan and I decided to make the word ‘ohio’ pop out by cutting it out on a CNC machine. Dan is also an engineer, so he made it so the black part of the word ohio is a separate piece from the beige part -I painted them- and then they just clicked together IKEA style.

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I purchased two gallons of paint from Sherwin Williams and color matched the green and the red in the print. I painted the wall to match the original print.

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We then hung the beige base part of the word ‘Ohio’ first by using toggle bolts and counter sinking the screw. We placed the black top over it, securing it with construction adhesive and voila! Larger than life art on our kitchen wall! This is the first wall that greets guests. It makes a huge impact on their first impression of the space!

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And how about those adorable clipboards?! We basically took our welcome book and put each page onto a clipboard. This way, guests can see, at a glance, everything they need to know about the Airbnb and the neighborhood! We threw in more of Dan’s prints that guests can purchase if they want!

The Living Room

This is where we want our guests to be able to take selfies.

Dan has this print on his website:

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I immediately thought of putting it on wallpaper so it could fill up the entire wall behind the living room couch.

We used Tempaper Removable Wallpaper before in another Airbnb space and I remembered they offer custom orders. So, with Dan’s approval and help, I sent over his image to Tempaper, figured out the best size for my wall, and approved a mock up they sent me of what our panels would look like.

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You can get the panels in any size you need!

The wall that this was going on had an orange peel texture to it, so Nick skim coated the wall so that it was smooth. We primed it and then painted the wall with a white semi-gloss paint. The wallpaper adheres best to paint that has a satin or semi-gloss finish.

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I don’t know about you but I am loving how quickly temporary wallpaper can change the look of a space -with no commitment!

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Now, guests can use our provided selfie stick to take a selfie in front our wall, use our hashtag, and share their memories in our Airbnbs with their friends and family!

The Bedroom

For the bedroom I wanted to do something other than wallpaper and I didn’t want to repeat the concept from the kitchen. I told Dan I still wanted to do something “Ohio” but wanted it to be a bit softer and romantic.

He showed me an image of the Columbus skyline at night that he created and I knew that was it!

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But how was I going to get it on the wall? Nick’s actually pretty good at sketching, but to sketch an image from something small to a full bedroom wall was a big ask for Nick.

Dan, of course, had the brilliant idea of projecting the image on the wall with a projector. He created four different sections of the image so that we could scale the image appropriately.

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Nick traced each section for me and then I painted everything.

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We love the way it turned out!

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A Stand Out Space!

We quickly filled in the rest of the space with mid century inspired pieces and this not-yet-renovated 700 sqft apartment was charming and ready for guests!

To say our space stands out on Airbnb is an understatement.

Once we have the funds to renovate the kitchen and bathrooms, we’ll keep with the mid century theme, protect all the feature walls, and round out the Ohio experience!

How about you? Any of you have an extra special Airbnb that has an unexpected element of design?

Make Your Airbnb Instagrammable - Nestrs (2024)

FAQs

How do I make my Airbnb Instagrammable? ›

Add Bold Colors. Nothing pops more in a photograph than a bright splash of a bold color against a muted background of soft colors. Think of strong colors like orange, pink, or yellow to really draw the person's eyes to your listing. And, of course, make sure that the colors you choose align with the theme you've chosen ...

Can I promote my Airbnb on Instagram? ›

This social platform can be remarkably effective for promoting Airbnb listings. Read our guide on how to turn your Instagram account into a powerful tool for attracting new guests. Building an audience for your Airbnb Instagram account is a powerful way to increase traffic to your rental listings.

How do you get featured on Airbnb Instagram? ›

Write a Clear and Concise Bio:

Keep it simple but tell people who you are, what you do (you're an Airbnb host, duh!), and why they should book a stay with you. Make sure to drop a link to your Airbnb listing in your bio. You want to make it super easy for people to find your rental.

Should I make an Instagram account for my Airbnb? ›

Absolutely. People looking for their perfect Airbnbs are still using the platform. Instagram marketing remains a highly effective way to reach your target audience and grow your rental business in 2023, and it's still going strong. So how do you decide whether your Airbnb should have a dedicated Instagram profile?

How can I make my Airbnb more attractive? ›

20 Design Do's and Don'ts to Make Your Airbnb Stand Out
  1. DO incorporate subtle prop styling. ...
  2. DON'T show pics with people. ...
  3. DO add local flavor to your walls. ...
  4. DON'T feature excessive photos from the neighborhood. ...
  5. DO channel your inner Marie Kondo. ...
  6. DON'T cram your space. ...
  7. DO style with greenery.
Jul 6, 2022

How do I make Airbnb look expensive? ›

Spending more on brand-name appliances and comfortable furniture will make your property stand out and boost earnings in the long run. Be Still Getaways can help you elevate the interior design of your vacation rental. Luxury Airbnb hosts know how important it is to establish a décor theme and color scheme.

Does Airbnb use influencers? ›

By fostering deep connections with influencers, Airbnb enhances brand loyalty, generates user-generated content, and amplifies the reach and impact of its influencer marketing efforts.

Does Airbnb pay influencers? ›

As an Associate referring hosts and listings, you'll get paid every time someone books an initial stay at a listing your content has inspired. You'll earn a variable amount no less than $40 for each new listing, depending on its geography, that is booked within the first 365 days of being listed.

Should I post my Airbnb on social media? ›

By sharing interesting photos such as the interior and exterior of your Airbnb listings on Social Media platforms, each picture tells a story to its guests. This encaptures more guests for specific experiences and allows guests to engage with property managers/hosts.

How to get your Airbnb listing noticed? ›

High quality listing photos, and in particular an eye-catching cover photo, help attract guests' attention and improve engagement, which can improve ranking. A comprehensive listing description and accurate list of amenities help guests evaluate the listing and develop the confidence to book.

What hashtags to use to promote your Airbnb? ›

#Airbnb #AirbnbSuperhost #Superhost and #AirbnbHomes: If you list your properties on Airbnb, this hashtag can help you reach an audience looking specifically for Airbnb accommodations. #VRBO: Similar to Airbnb, this hashtag is relevant if you advertise your vacation rentals on VRBO (Vacation Rentals by Owner).

How do I drive traffic to my Airbnb listing? ›

10 Not-So-Obvious Ways to Promote Your Airbnb Listing
  1. Create a Story to Promote Your Airbnb Listing on Social Media. ...
  2. Work With a Journalist, Lifestyle Blogger or Social Media Influencers. ...
  3. Create a Unique URL to Promote Your Airbnb Listing. ...
  4. Join Vacation Rental Forums.
Dec 20, 2023

What is the downside of owning an Airbnb? ›

Inconsistent Income

Although you get more nightly rates for short-term bookings, it is not guaranteed that you'll get them every day. There is no guarantee of continuous income on Airbnb.

What are the disadvantages of owning an Airbnb? ›

More maintenance. Being an Airbnb host also means that you need to take care of all the maintenance tasks related to your rental investment property. This includes making repairs when necessary, restocking amenities when needed, and keeping the place clean between each guest's stay.

Should I make an Instagram for my rental property? ›

Build and expand your network

Not only can Instagram improve your network of potential guests, but it can also help build your relationship with local suppliers – you can collaborate on ideas, get support, and tap into their wealth of experience and knowledge of vacation rentals.

How to make your Airbnb listing stand out? ›

10 Hacks to make my Airbnb standout
  1. 1) Competitive Pricing. ...
  2. 2)Increase Guest Reviews. ...
  3. 3) Keep your listings precise, pertinent and enthralling. ...
  4. 4) Target the ideal guests. ...
  5. 5) Invest in great photography. ...
  6. 6) Allow spontaneous bookings. ...
  7. 7) Request other local hosts to recommend your property.

What makes a good image Airbnb? ›

Airbnb professional photographers seem to be better than host photographers at capturing the attributes that matter for Airbnb property demand. Of the 12 image attributes, the visual balance of color is most strongly related to property demand, followed by image clarity and the contrast of brightness.

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