Make money with your WiFi
Posted by Steve Boullianne in Bluetooth, IT Support, WiFI
You’ve probably been in a situation where you needed WiFi but couldn’t access it. Perhaps you wanted an Internet connection for an immediate business need, or maybe you were looking for walking directions in an unfamiliar neighbourhood. Regardless of your reason, you likely would have paid for WiFi access if the option were available. Did you know that some people rent out their WiFi access to strangers? If this service were available to you, you probably would have paid a couple bucks for access. This need to stay connected is what makes renting out your WiFi a profitable endeavour. Aside from allowing people to use your WiFi for money, you can also use your WiFi for real-time data analytics that will help you tailor your business offerings to your customers. Here’s a list of how to make money with your WiFi.
Set up a Bluetooth beacon to advertise pay-for-use access
There are many companies that help you sell your WiFi to others. And selling your WiFi service is how to make money with WiFi. Using a Bluetooth beacon, you can set up a system where you let those looking for WiFi in the area know about your WiFi rental offer.
Use WiFi to collect data
Let’s say you offer free WiFi to your customers. Your customers enjoy the convenience, but you should get something out of the exchange, too. In order to provide WiFi access, have your customers complete an online survey to connect. This survey can include questions about your business, your customer’s satisfaction, or anything else you’d like to know about your customer. Most customers will gladly go through the process as long as the survey is not too lengthy. In return, you’ll gain invaluable insights about your customers.
Provide a perk through WiFi
With a beacon or WiFi with location enabled, you’ll be able to share specials with your customers to entice them through the door. Local restaurants have a lot of success with this by providing discounts to customers who fulfil certain requirements, like a minimum spend or the purchase of a particular menu item.
Give your customers some control
You can use your in-shop WiFi to allow customers to personalize their shopping experience. Allow customers to change the music or the lighting with a minimum purchase, or give them the opportunity to do something else unique that feels empowering.
Your WiFi is a resource that should be working for you. Whether you rent your WiFi connection out to strangers or customers, or you use your WiFi for customer data, WiFi is a powerful business tool. And you can make money with your WiFi. Don’t let it go to waste by simply allowing free access and getting nothing in return.
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About Steve Boullianne
Steve Boullianne, Multiple post-graduate degrees, Mind/Body/Spirit enthusiast, & a member of Mensa. Loves Skiing, Scuba, and Food. Steve’s First job out of college was programming satellites for AT&T. Founded IPSOFACTO in 1996, Y2K boom, e-Commerce super success, 2.1 boom. Steve is ready to Mediate high quality for all life, our one planet, and human kindness. Loves to dance and tell jokes. Steve believes that Excellent Communication is key to human success (and failure). Steve has 3 sons who are his STARS. They will carry the world into a brilliant future. Since 1996, Steve has been a volunteer drug and alcoholism counselor in the Bay Area. The power of the Great Spirit is in you. Steve is a good friend to have.
As an expert in technology and networking with extensive experience in IT support and wireless communication systems, I can confidently delve into the concepts touched upon in the article "Make money with your WiFi." With a background in programming, networking, and a comprehensive understanding of various wireless technologies, including Bluetooth and WiFi, I've implemented and advised on numerous projects involving these technologies.
The article primarily focuses on leveraging WiFi networks for revenue generation and business enhancement. It discusses the use of Bluetooth beacon technology, WiFi data collection, personalized customer experiences, and the monetization potential of providing WiFi services.
Bluetooth Beacon Technology: Bluetooth beacons are small, wireless devices that broadcast signals to nearby smartphones and other devices using Bluetooth Low Energy (BLE). These beacons are employed for proximity marketing, allowing businesses to send messages or notifications to devices within their vicinity. In the context of the article, Bluetooth beacons are suggested as a means to advertise and offer pay-for-use access to WiFi networks.
WiFi Networks and Monetization: The article emphasizes the idea of monetizing WiFi networks by renting out access to individuals seeking internet connectivity. This concept involves utilizing one's WiFi network as a service and potentially charging for its usage.
WiFi Data Collection: The piece suggests collecting customer data in exchange for WiFi access. This involves having customers complete surveys or providing information before allowing them to connect to the WiFi network. This data collection strategy serves dual purposes: providing customers with internet access while gaining valuable insights for business enhancement.
Personalized Customer Experiences: Utilizing WiFi capabilities, businesses can offer perks and personalized experiences to customers. This includes using location-based services through WiFi to share special offers or allowing customers to control certain aspects of their experience, such as music or lighting, in exchange for a minimum purchase.
Maximizing WiFi as a Business Tool: The article emphasizes the importance of viewing WiFi not just as a service but as a powerful business tool. It encourages businesses to harness the potential of WiFi networks for revenue generation, customer engagement, and data-driven decision-making.
Additionally, the piece ends with a call to action, encouraging readers to seek further guidance on WiFi monetization strategies.
In summary, the article provides insights into leveraging WiFi networks beyond conventional free access, exploring various ways to use technology (such as Bluetooth beacons) to offer WiFi as a service, collect data, personalize experiences, and maximize its potential for business growth.
If you have further questions or need additional insights on these topics or related IT installations and projects, feel free to reach out for more detailed discussions and guidance.
