Learn How To Advertise on Rumble (2024)

Rumble Ads

To cover the fundamentals, there is no better place to start than from the source of truth:Rumble’s own documentation on how to create a video campaign.

My intention is to go a bit deeper and demonstrate other settings that have helped me run successful campaigns.

How do you determine if a campaign is successful?

That depends on the objectives you set to achieve when planning your advertising campaign. So whether it is more video views or more traffic to your site, only you can draw the parameters for your ROI.

While I was unable to find specific documentation on the difference between the Regular Rumble Video and the PremiumRumble Video zones, I do have some preliminary KPIs.

More importantly, I still encourage you to run both zones and let your data determine what is working best for your specific objective.

Preliminary KPIs:

• (Regular) Rumble – Video: 2.9% CTR, $0.23 Cost-per-click, and $6.6 cost per thousand impressions.
• Premium Rumble – Video:1.15% CTR, $0.56 Cost-per-click, and $6.4 cost per thousand impressions.

Another inside scoop I know about the Rumble Video Zones is that you can actually target channels by keywords on the “Regular” Rumble Video.

Set your desired CPM, Daily Budget, and other options.

KPIs of my latest campaign:

With only $126.56 in ad spend, we generated 52K impressions and 172 clicks.

That’s a CPM of $2.41, an click-through rate of 0.33%, and an average CPC of only $0.74!

(You should be excited too)

The targeting choices are pretty self-explanatory, and I can anecdotally say that when I tried to get too picky, my ads did not even run. (It was likely my fault, I’m not blaming the system).

Since targeting the entire U.S. works for my campaign objective, I’ve been keeping it simple lately. I select the United States and exclude Hawaii (sorry).

The reason I have been excluding Hawaii lately is that my intuition (keyword = intuition) tells me that Hawaii’s time zone affects the way my ads are being delivered in the rest of the continental US.

I still have not made up my mind about Alaska.

I have taken a deep dive into my analytics, and I was pleased to see most of the impressions and clicks came from Desktops, iPhones, Samsung, LG, and iPads. “Other mobiles” formed a good chunk of it, but not enough to alarm me.

Select your Scheduling and hit next.

So you want to target specific Rumble channels huh?

Ok…

You can only do so for the regular Rumble Video Zone, this is not applicable to Premium yet.

In your targeting settings, enable the Keywords toggle, and then enter one keyword per line.

The keyword needs to match the exact title of the channel name as it appears in the URL.

Example:Assume you want to target https://rumble.com/c/LindellTV

Keyword =“lindelltv”

Not “Lindell TV” or “Melt Down The Machines” or “My Pillow 2.0” or “Promo Code POSO”. It’s just “lindelltv”

Upload a video with valid parameters.

• Can be a .mp4 file or link a VAST
• Must be under 50 megabytes
• Can run from your traditional 5-second bumper ad to up to 180 seconds.

Thenselect it & importit.

Give it a “Lander”, in which I highly recommend you use UTM parameters.

Hit the Create button, and your campaign is now ready to go live!

When you advertise on Rumble, you will reach America’s finest.

You will also help Defund Big Tech andFund Pro Free Speech Platforms.

That sounds like a win-win-win to me.