Lays: digital content for brand promotion
8 February 2018
Lay’s is an american company that sells a large variety of potato chips.
Lays products are aimed at anyone that loves salty treats and that also enjoys living life to the fullest.
To promote their brand, the company decided to launch a hashtag campaign. Buyers have to post a picture holding a Lay’s Smile pack and post it on social media with the hashtag #SmileLaysCy. For every selfie posted, the company plants trees in Cyprus and users get a chance to win gifts. This is an origianl way to use digital content for both brand presence and ecology.
Category:
Social wall
Tags:
Hashtag Campaigns, Homepage, Website
Related Projects:
Groupe Onepoint: Social Wall for Inauguration
2018-10-26
PUF: Social Media Wall for Website
2018-10-23
Cloudsec: Social wall on giant screen for event
2018-10-13
Vivatech – TF1: Social wall on screen for event
2018-10-13
Milan AC: Social Wall on website for Football Fans
2018-10-05
Devred: Social wall for website and photo contest
2018-08-30
BPI: Giant Social Wall for Networking Meetings
hashtag campaigns homepage live events
BPI: Giant Social Wall for Networking Meetings
hashtag campaigns homepage live events
BPI: Giant Social Wall for Networking Meetings
2018-07-13
Voyageurs du monde : social media and travel
homepage website
Voyageurs du monde : social media and travel
2018-06-16
