As of July 2021, Cambridge Associates, LLC was the largest registered investment advisory firm in the United States by assets under management. The assets under management (AUM) of Cambridge Associates LLC amounted to 239 billion U.S. dollars. All but the top three firms managed less than 48 billion U.S. dollars in assets.
What funds do RIAs manage?
RIAs cater mostly to high net worth individuals. The asset allocation of high net worth individuals included equity, cash equivalents, and real estate. The most affluent of these, the ultra-high net worth individuals, are concentrated in the United States, giving U.S.-based RIAs access to a large pool of assets to manage.
The investment industry
There are thousands of RIAs in the United States. In addition to advising clients on the economic environment and their investment options, the most successful RIAs learn how to adjust to their clients’ preferences. For example, these clients have their favorite communication channels that vary by generation. Under such circ*mstances, it pays to know whether an email or phone call is more appropriate for client communication.
