KitchenAid is an enduring brand that understands the power that cooking and food have to bring people together. The history of the brand extends more than a century, rooted primarily in two inventions — the dishwasher, by socialite Josephine Garis-Cochrane in 1893, and the first commercial stand mixer by engineer Herbert Johnson at the Hobart Manufacturing Company.
Since introducing its iconic stand mixer in 1919, KitchenAid brand has grown to offer the broadest selection of premium kitchen products of any appliance brand. Acquired by Whirlpool Corporation from Dart and Kraft in 1986, KitchenAid brand offers everything from small appliances to cookware, dishwashers to double-oven ranges, and whisks to wine cellars — virtually everything consumers need to enhance their cooking experience.
KitchenAid brand recently introduced its Pro Line Series. Its ranges, refrigerators, dishwashers and microwave hood combinations provide the look and feel of professional equipment. The brand also introduced the industry’s first dual-fuel double-oven range featuring the industry’s largest oven capacity. KitchenAid brand also enhanced its dishwasher category leadership with the introduction of the top-of-the-line Superba series, which combines wash and dry results better than any other premium brand. And, in our Europe, Middle East and Africa region, the brand launched its Chef Touch cooking system for home use, a cooking system that previously was available only for commercial use by top-rated restaurants around the world.
Known for its social commitments, in just nine years the brand has raised more than $8 million for the fight against breast cancer through Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen for the Cure®. The brand also launched “1,000 Cooks for the Cure,” a U.S. fundraising event.
FAQs
Whirlpool Corp. (WHR) is a leading home appliance company that sells products under a wide variety of brands such as Whirlpool, KitchenAid, Maytag, Amana, Jenn-Air, and Consul.
What is the history of Whirlpool corporate company? ›
Whirlpool Corporation started in 1911 as a small company in Benton Harbor, Michigan. For more than 100 years, its flagship brand has driven innovations from introducing the very first automatic washing machine in 1948 to winning more than 20 CES® Innovation Awards.
Who is the parent company of Whirlpool? ›
What is the annual profit of Whirlpool? ›
Whirlpool net income for the twelve months ending December 31, 2023 was $481M, a 131.67% decline year-over-year. Whirlpool annual net income for 2023 was $0.481B, a 131.67% decline from 2022. Whirlpool annual net income for 2022 was $-1.519B, a 185.19% decline from 2021.
Is KitchenAid higher quality than Whirlpool? ›
Are KitchenAid Refrigerators Good Quality? KitchenAid's refrigerators are better quality than Whirlpool's. However, this doesn't mean that they are impervious to defects. Customers occasionally mention manufacturing defects and leaks from their KitchenAid refrigerators.
Is Whirlpool made in USA or China? ›
Whirlpool operated manufacturing sites in 34 locations across 10 countries worldwide in 2023. Most of Whirlpool's manufacturing sites are located in the United States, the company's home market. It is the only country in which Whirlpool has a double-digit number of manufacturing locations.
What was the old name for Whirlpool? ›
RCA-Whirlpool® is established as a brand name, and Whirlpool-Seeger Corporation as the company name. Products Corporation's manufacturing facilities in Marion, Ohio, which become a dryer production plant.
Is Whirlpool still American owned? ›
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States.
Did China buy Whirlpool? ›
What's new: China has approved leading microwave oven manufacturer Galanz's purchase of 61% of Whirlpool China Co. Ltd., the Chinese arm of one of the top U.S. makers of home appliances like washing machines and refrigerators.
Who is the owner of KitchenAid? ›
Acquired by Whirlpool Corporation from Dart and Kraft in 1986, KitchenAid brand offers everything from small appliances to cookware, dishwashers to double-oven ranges, and whisks to wine cellars — virtually everything consumers need to enhance their cooking experience.
When appliance brands are as famous as GE and Whirlpool, it's easy to confuse the two as the same name. But the reality is GE vs Whirlpool appliances are two distinct providers of home goods, and while both occupy the same category, they are not doppelgangers.
Who owns KitchenAid? ›
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced.
What is the revenue of Whirlpool Kitchenaid? ›
U.S. American appliance manufacturer Whirlpool brought in almost 19.45 billion U.S. dollars in revenue in 2023, back on the trend of declining revenues from the past four years. Compared to 2021 the company's revenue declined by more than two billion U.S. dollars.
Who is the CEO of Whirlpool USA? ›
Marc Bitzer | Chief Executive Officer | Whirlpool Corporation.
Where is the main headquarters for Whirlpool? ›
Are KitchenAid and Whirlpool parts the same? ›
KitchenAid appliance parts are distributed under the Whirlpool name. So when you order your repair part, you will be ordering a Whirlpool appliance part.
When did Whirlpool take over KitchenAid? ›
Acquired by Whirlpool Corporation from Dart and Kraft in 1986, KitchenAid brand offers everything from small appliances to cookware, dishwashers to double-oven ranges, and whisks to wine cellars — virtually everything consumers need to enhance their cooking experience.
What brands are owned by KitchenAid? ›
Our brands -- Amana®, Whirlpool®, Maytag®, KitchenAid® and JennAir® -- have become trusted household names that live under the Whirlpool Corporation umbrella.
What brands are owned by Whirlpool? ›
The company markets its namesake flagship brand Whirlpool alongside other brands including Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, Consul, and, in Europe, Hotpoint (in the Americas, the Hotpoint brand is controlled by Haier).
