Key Reasons to Invest in Real Estate (2024)

The benefits of investing in real estate are numerous. With well-chosen assets, investors can enjoy predictable cash flow, excellent returns, tax advantages, and diversification—and it's possible to leverage real estate to build wealth.

Thinking about investing in real estate? Here's what you need to know about real estate benefits and why real estate is considered a good investment.

Key Takeaways

  • Real estate investors make money through rental income, appreciation, and profits generated by business activities that depend on the property.
  • The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.
  • Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

Cash Flow

Cash flow is the net income from a real estate investment after mortgage payments and operating expenses have been made. A key benefit of real estate investing is its ability to generate cash flow. In many cases, cash flow only strengthens over time as you pay down your mortgage—and build up your equity.

Tax Breaks and Deductions

Real estate investors can take advantage of numerous tax breaks and deductions that can save money at tax time. In general, you can deduct the reasonable costs of owning, operating, and managing a property.

And since the cost of buying and improving an investment property can be depreciated over its useful life (27.5 years for residential properties; 39 years for commercial), you benefit from decades of deductions that help lower your taxed income. Another tax perk: you may be able to defer capital gains by using a 1031 exchange.

Appreciation

Real estate investors make money through rental income, any profits generated by property-dependent business activity, and appreciation. Real estate values tend to increase over time, and with a good investment, you can turn a profit when it's time to sell. Rents also tend to rise over time, which can lead to higher cash flow.

This chart from the Federal Reserve Bank of St. Louis shows median home prices in the U.S. since 1963. The areas shaded in grey indicate U.S. recessions.

Key Reasons to Invest in Real Estate (1)

Build Equity and Wealth

As you pay down a property mortgage, you build equity—an asset that's part of your net worth. And as you build equity, you have the leverage to buy more properties and increase cash flow and wealth even more.

Portfolio Diversification

Another benefit of investing in real estate is its diversification potential. Real estate has a low—and in some casesnegative—correlation with other major asset classes. This means the addition of real estate to a portfolio of diversified assets can lower portfolio volatility and provide a higher return per unit of risk.

Real Estate Leverage

Leverage is the use of various financial instruments or borrowed capital (e.g., debt) to increase an investment's potential return. A 20% down payment on a mortgage, for example, gets you 100% of the house you want to buy—that's leverage. Because real estate is a tangible asset and one that can serve as collateral, financing is readily available.

Competitive Risk-Adjusted Returns

Real estate returns vary, depending on factors such as location, asset class, and management. Still, a number that many investors aim for is to beat the average returns of the S&P 500—what many people refer to when they say, "the market."

Inflation Hedge

The inflation hedging capability of real estate stems from the positive relationship between GDP growth and the demand for real estate. As economies expand, the demand for real estate drives rents higher. This, in turn, translates into higher capital values. Therefore, real estate tends to maintain the buying power of capitalby passing some of the inflationary pressure on to tenants and by incorporating some of the inflationary pressurein the form of capital appreciation.

Mortgage lending discrimination is illegal. If you think you've been discriminated against based on race, religion, sex, marital status, use of public assistance, national origin, disability, or age, there are steps you can take. One such step is to file a report to the Consumer Financial Protection Bureau or with the U.S. Department of Housing and Urban Development (HUD).

Real Estate Investment Trusts (REITs)

If you want to invest in real estate, but aren't ready to make the jump into owning and managing properties, you may want to consider a real estate investment trust (REIT). You can buy and sell publicly-traded REITs on major stock exchanges. Many trade under high volume, meaning you can get into and out of a position quickly. REITs must pay out 90% of income to investors, so they typically offer higher dividends than many stocks.

What Is Indirect Real Estate Investment?

Indirect real estate investing involves no direct ownership of a property or properties. Instead, you invest in a pool along with others, whereby a management company owns and operates properties, or else owns a portfolio of mortgages.

How Can Real Estate Hedge Inflation?

There are several ways that owning real estate can protect against inflation. First, property values may rise higher than the rate of inflation, leading to capital gains. Second, rents on investment properties can increase to keep up with inflation. Finally, properties financed with a fixed-rate loan will see the relative amount of the monthly mortgage payments fall over time -- for instance $1,000 a month as a fixed payment will become less burdensome as inflation erodes the purchasing power of that $1,000.

Is My Primary Residence a Real Estate Investment?

Often, a primary residence is not considered to be a real estate investment since it is used as one's home. Nevertheless, one can profit from selling their home at a price greater than they paid for it. And, if this does happen, you may be responsible to pay taxes on those gains.

The Bottom Line

Despite all the benefits of investing in real estate, there are drawbacks. One of the main ones is the lack of liquidity (or the relative difficulty in converting an asset into cash and cash into an asset). Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a broker, it can take a few weeks of work just to find the right counterparty.

Still, real estate is a distinct asset class that's simple to understand and can enhance the risk-and-return profile of an investor's portfolio. On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolioby lowering volatility through diversification, whether you invest in physical properties or REITs.

Key Reasons to Invest in Real Estate (2024)

FAQs

Key Reasons to Invest in Real Estate? ›

On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolio by lowering volatility through diversification, whether you invest in physical properties or REITs. Internal Revenue Service.

Why should people invest in real estate? ›

On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolio by lowering volatility through diversification, whether you invest in physical properties or REITs. Internal Revenue Service.

What are 3 benefits of investing in real estate? ›

10 Reasons To Invest In Real Estate
  • Steady Cash Flow. Owning real estate is a way to boost your monthly income. ...
  • Great Returns. ...
  • Long-Term Security. ...
  • Tax Advantages. ...
  • Diversification. ...
  • Passive Income. ...
  • Ability To Leverage Funds. ...
  • Protection Against Inflation.

What are 4 benefits of real estate investing? ›

Read on to find out what benefits of real estate investing make it such an attractive profession.
  • Tax Advantages. Taxes are one of the biggest expenses for anyone – let alone a real estate investment company. ...
  • Cash Flow. ...
  • Hedge Against Inflation. ...
  • Leverage Funds. ...
  • Equity. ...
  • Appreciation.

What are the 3 most important factors in real estate? ›

The three most important factors when buying a home are location, location, and location. Too often I hear people talking about making decisions based on the home itself, instead of the location, and that is a mistake.

What are the pros and cons of real estate? ›

The Pros and Cons of a Real Estate Career
  • Pro #1. Achieving Freedom. ...
  • Pro #2. Feeling Responsible. ...
  • Pro #3. Being Respected. ...
  • Pro #4. Excitement. ...
  • Con #1. Having Nothing to Do. ...
  • Con #2. Doing the Wrong Things. ...
  • Con #3. Weird Working Hours. ...
  • Con #4. Irregular Income.

Why buying real estate in 2023 is a good investment? ›

Despite what some may think, 2023 is still a good year to invest in real estate, thanks to advantages like long-term appreciation, steady rental income, and the opportunity to hedge against inflation. Mortgage rates are expected to decline, but the housing market is likely to remain competitive due to low supply.

What are 5 benefits to investing? ›

Benefits of Investing
  • Potential for long-term returns. While cash is undoubtedly safer than shares, it's unlikely to grow much, or find opportunities to grow, in the long run. ...
  • Outperform inflation. ...
  • Provide a regular income. ...
  • Tailor to your changing needs. ...
  • Invest to fit your financial circ*mstances.

What is the 1 rule in real estate investing? ›

What Is The 1% Rule In Real Estate? The 1% rule of real estate investing measures the price of the investment property against the gross income it will generate. For a potential investment to pass the 1% rule, its monthly rent must be equal to or no less than 1% of the purchase price.

What are the three main reasons for investing? ›

Why Consider Investing?
  • Make Money on Your Money. You might not have a hundred million dollars to invest, but that doesn't mean your money can't share in the same opportunities available to others. ...
  • Achieve Self-Determination and Independence. ...
  • Leave a Legacy to Your Heirs. ...
  • Support Causes Important to You.

What is the 10 rule in real estate investing? ›

A good rule is that a 1% increase in interest rates will equal 10% less you are able to borrow but still keep your same monthly payment. It's said that when interest rates climb, every 1% increase in rate will decrease your buying power by 10%. The higher the interest rate, the higher your monthly payment.

What is the 5 rule in real estate investing? ›

Multiply the value of the home by 5%, then divide that number by 12 to get your breakeven point. If the monthly rent on a comparable home is below the breakeven point, it makes financial sense to rent. If the monthly rent is higher than the breakeven point, it makes financial sense to buy.

What is the 4% rule in real estate investing? ›

For more than 25 years, the most common guideline has been a rule known as the '4% rule. ' This rule suggests that a withdrawal equal to 4% of the initial portfolio value, with annual increases for inflation, is sustainable over a 30-year retirement.

What are the three C's of real estate? ›

They evaluate credit and payment history, income and assets available for a down payment and categorize their findings as the Three C's: Capacity, Credit and Collateral.

What are the 5 keys to property investment success? ›

Real Estate Investments
  • Location. Location is the most integral part of your real estate investments as it determines the future growth and value of your investment. ...
  • Financial Analysis. ...
  • Rental Strategy. ...
  • Cash Flow. ...
  • Property Management.

What are the 3 areas of focus with real estate? ›

The main segments of the real estate sector are residential real estate, commercial real estate, and industrial real estate.

Why not to invest in real estate? ›

Real estate investing can be lucrative, but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problem tenants. Other risks to consider are the lack of liquidity, hidden structural problems, and the unpredictable nature of the real estate market.

What percentage of millionaires are from real estate? ›

40% of an average millionaire's assets consist of real estate. That's partly because real estate can be a great investment and partly because US property values are very high. Many millionaires have a significant percentage of their wealth tied up in their primary residence.

What's one of the biggest disadvantages of real estate as an investment? ›

Real estate investments tend to have high transactional costs, especially in legal and brokerage fees. The process of acquiring a new property is also very long and tedious with lots of legal formalities. Another disadvantage of property investments is that they are not easy to liquidate.

Is real estate better than stocks? ›

While stocks are a well-known investment option, not everyone knows that buying real estate is also considered an investment. Under the right circ*mstances, real estate can be an alternative to stocks, offering lower risk, yielding better returns, and providing greater diversification.

Is real estate a good investment during inflation? ›

Economic factors, such as inflation, have a direct impact on the real estate market. As with other goods and services, real estate prices may rise alongside inflation. This is due to the fact that real estate is commonly considered a safe and stable investment that can be used to combat the effects of inflation.

Is real estate or stock market a better investment? ›

If you're looking for a long-term investment, real estate may be the better option. There are no guarantees, but real estate tends to appreciate in value over time. If you're looking for a more passive investment, stocks may be the way to go.

What is the 70 rule investing? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the 20 10 rule investing? ›

Like the 50/30/20 plan, the 20/10 rule breaks down your after-tax income into three major spending categories: 20% of your income goes into savings. 10% of your income goes toward debt repayments, excluding mortgages. The remaining 70% of your income goes toward all your other living expenses.

What is the 50% rule in real estate? ›

Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses. That sounds easy, right?

What is the 80% rule in real estate? ›

The 80% rule means that an insurer will only fully cover the cost of damage to a house if the owner has purchased insurance coverage equal to at least 80% of the house's total replacement value.

What is the 0.8 rule in real estate? ›

This general guideline suggests that you charge around 1% (or within 0.8-1.1%) of your property's total market value as monthly rent payments. A property valued at $200,000, for instance, would rent for $2,000 a month, or within a range of $1,600-$2,200.

What are the 3 C's of investing? ›

Investors must know you, like you, and trust you before they will fund you. And they are looking for what I call the three Cs in a business founder: character, confidence, and coachability.

What is the key to successful investing? ›

Learn more about these 6 keys to better investing:

Invest for the long term. Take your risk tolerance level into account. Benefit from diversification and strategic asset allocation. Review and rebalance your portfolio regularly.

What are 3 high risk investments? ›

While the product names and descriptions can often change, examples of high-risk investments include:
  • Cryptoassets (also known as cryptos)
  • Mini-bonds (sometimes called high interest return bonds)
  • Land banking.
  • Contracts for Difference (CFDs)

What is the 4 3 2 1 rule in real estate? ›

4-3-2-1 rule

The front quarter of the standard site receives 40% of the total value. The second quarter receives 30% of the total value. The third quarter receives 20% of the total value; and the rear quarter receives just 10% of the total value.

What is the 100 times rule in real estate investing? ›

Savvy real estate investors often pay no more than 100 times the monthly rent to purchase a property. In the case of the couple above, an investor following the 100 times monthly rent rule wouldn't pay more than $750,000 because the monthly market rent was $7,500.

What is the 100 rule in real estate? ›

If you know the rental income amount and the purchase price, you can see how close an investment property comes to meeting the one percent rule by using this formula: (Monthly rent / purchase price) x 100 = the percentage you can compare to one percent.

What is the 7% rule in real estate? ›

The top 7% are hustlers. If they don't know something, they'll learn it. If the heat is on, they'll put in the extra hours to make it happen. You don't have to know everything, everyone, have all the money, or talent, but if you'll apply those two principles, you'll do very well in real estate.

What is the golden rule in real estate? ›

By “Golden Rule” I mean it is a rule investors can apply to accumulate wealth significantly faster than investors who do not follow the rule. A Like-Kind Exchange is an investment strategy whereby one property is sold and replaced by the acquisition of another of the same kind.

What is the 120 rule in investing? ›

The Rule of 120 (previously known as the Rule of 100) says that subtracting your age from 120 will give you an idea of the weight percentage for equities in your portfolio. The remaining percentage should be in more conservative, fixed-income products like bonds.

How long will $2 million last in retirement? ›

A retirement account with $2 million should be enough to make most people comfortable. With an average income, you can expect it to last 35 years or more. However, everyone's retirement expectations and needs are different.

How many people have $1000000 in savings? ›

In fact, statistically, around 10% of retirees have $1 million or more in savings.

How long will $1 million last in retirement? ›

A recent analysis determined that a $1 million retirement nest egg may only last about 20 years depending on what state you live in. Based on this, if you retire at age 65 and live until you turn 84, $1 million will probably be enough retirement savings for you.

What does AAA mean in real estate? ›

AAA [Additional Agent Acknowledgement]

What are the 5 aspects of real estate? ›

There are five main categories of real estate which include residential, commercial, industrial, raw land, and special use. Investing in real estate includes purchasing a home, rental property, or land. Indirect investment in real estate can be made via REITs or through pooled real estate investment.

What does triple mint mean in real estate? ›

Triple mint means that the property is mint in three distinct ways: overall condition, kitchen condition and bathroom condition. Saying a bedroom is in triple mint condition makes little sense, since there is no context for the triple.

Which are the six key factors to consider before investing in real estate? ›

The Most Important Factors for Real Estate Investing
  • Property Location.
  • Valuation of the Property.
  • Investment Purpose and Investment Horizon.
  • Expected Cash Flows and Profit Opportunities.
  • Be Careful with Leverage.
  • New Construction vs. Existing Property.
  • Indirect Investments in Real Estate.
  • Your Credit Score.

What are the keys 3 to build wealth through investments? ›

The first step is to earn enough money to cover your basic needs, with some left over for saving. The second step is to manage your spending so that you can maximize your savings. The third step is to invest your money in a variety of different assets so that it's properly diversified for the long haul.

How to invest in real estate wisely? ›

Best ways to invest in real estate
  1. Buy REITs (real estate investment trusts) REITs allow you to invest in real estate without the physical real estate. ...
  2. Use an online real estate investing platform. ...
  3. Think about investing in rental properties. ...
  4. Consider flipping investment properties. ...
  5. Rent out a room.
May 31, 2023

What makes you stand out in real estate? ›

Making a unique presence in your community with events, relevant virtual resources, and consistently great photography on your listings can make you really stand out as a real estate agent. Be sure to highlight unique features of your listings to curate experiences for your ideal buyers.

What are the 3 most important things when looking to buy real estate? ›

What to Look for When Buying a House
  • Search for the right price.
  • Prioritize the location.
  • Think long term.
  • Assess property condition.
  • Don't focus on minor cosmetic details.
  • Stick with your must-haves.

What are at least 3 types of real estate investments? ›

Let's explore a few of the options available to you.
  • Residential Real Estate.
  • Commercial Real Estate.
  • Raw Land.
  • Real Estate Trust Investments (REITs)
  • Real Estate Crowdfunding.
Apr 21, 2023

Why is real estate important for our society? ›

Real estate plays an integral role in the U.S. economy. Residential real estate provides housing for families. It's the greatest source of wealth and savings for many Americans. Commercial real estate, which includes apartment buildings, creates jobs and spaces for retail, offices, and manufacturing.

What are the benefits of investing? ›

Benefits of Investing
  • Potential for long-term returns. While cash is undoubtedly safer than shares, it's unlikely to grow much, or find opportunities to grow, in the long run. ...
  • Outperform inflation. ...
  • Provide a regular income. ...
  • Tailor to your changing needs. ...
  • Invest to fit your financial circ*mstances.

What is the number one objective for investing in real estate? ›

The number one objective for investing in real estate is: to make money. 2. Commercial banks make the majority of their funds available for: high interest loans.

What is an advantage of investing in real estate quizlet? ›

An advantage of real estate investments is that they are a good. hedge against inflation. Safety risk is composed of. market risk and risk of default.

What is the most important thing in real estate? ›

Property Location

The adage "location, location, location" is still king and continues to be the most important factor for profitability in real estate investing.

Why do people like to do real estate? ›

Becoming a real estate agent gives you access to the American Dream, i.e. the freedom to pursue success and prosperity. As a small business owner, you have: A flexible daily schedule - You decide what you'll do and when you'll do it. A flexible vacation schedule - You can go on vacation and return whenever you chose.

What is real estate and why is it important? ›

Real estate is a form of real property, meaning that it is something you own that is attached to a piece of land. It can be used for residential, commercial or industrial purposes, and typically includes any resources on the land such as water or minerals.

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